- Established design guidelines for imagery, typography, and UI elements; ensured presentation quality with hygiene checks.- Collaborated with stakeholders to align real-time design updates with business and investor feedback.- Optimized folder flows, reducing release time by 3 weeks and enhancing product simplicity.- Conducted 3 feature audits, contributing actionable insights to improve user experience and product functionality.- Led the design of marketing assets, enhancing… Show more - Established design guidelines for imagery, typography, and UI elements; ensured presentation quality with hygiene checks.- Collaborated with stakeholders to align real-time design updates with business and investor feedback.- Optimized folder flows, reducing release time by 3 weeks and enhancing product simplicity.- Conducted 3 feature audits, contributing actionable insights to improve user experience and product functionality.- Led the design of marketing assets, enhancing brand storytelling and visual strategy by 55%. Show less

- Spearheaded foundational layouts, aligning design with business goals to drive value and guide feature development.- Developed a component-based avatar system, establishing new design standards for the mobile app.- Designed and prototyped the 0-1 Groups feature, reducing deliverable time by 60%.- Redesigned the contact sharing card, cutting user taps by 66%.- Revamped onboarding screens with clear illustrations, improving user comprehension by 50%.- Created soft… Show more - Spearheaded foundational layouts, aligning design with business goals to drive value and guide feature development.- Developed a component-based avatar system, establishing new design standards for the mobile app.- Designed and prototyped the 0-1 Groups feature, reducing deliverable time by 60%.- Redesigned the contact sharing card, cutting user taps by 66%.- Revamped onboarding screens with clear illustrations, improving user comprehension by 50%.- Created soft notification cards for error messages, decreasing user frustration by 20%. Show less

- Led 0-1 feature development for QeeWee, a finance literacy app, designing onboarding, course content views, and coupon selection.- Developed a financial calculator for Wealth42, reducing onboarding drop-off by 75%.- Assisted the Head of Design in real-time design iterations during key stakeholder meetings.- Collaborated with startup founders, enhancing product thinking and aligning design with business goals.