In my role at Turo, I oversaw multiple PR agency partners in Canada and leveraged their expertise to drive Canadian PR efforts across active markets (Ontario, Quebec, Alberta, BC and Nova Scotia). Working closely with Turo’s US and international teams, I developed and executed high-impact media relations campaigns while establishing Turo’s brand and profile with Canadian media.

Served as the day-to-day contact for clients including HP Canada, Box, Intuit Canada, and Symantec Developed strategic national communications campaigns, developed SOWs, maintained budgets and oversaw executionEstablished and maintained strong relationships with Canadian tech, B2B and lifestyle mediaDrove media relations efforts for HP's first partnership with an esports competitor in Canada which generated over 35 million impressions in 6 months

Assisted in the Canadian launch of Apple Music, Beats 1, iPad Pro, iPhone 6s and Apple WatchSupported the execution of national briefings for top-tier media with worldwide product marketing expertsDistributed press releases, monitored Canadian coverage and developed daily reports for the worldwide PR team on strict timelinesManaged the localization for press releases and updates to the product info, product images and investor information pages on company website

Media monitored daily for clients including PetSafe, Durex Canada, Sherway Gardens, UFile, Sleeping Children Around the World, Say Media, Citrix, Rogers Business Solutions and Rogers Data Centres Managed social media accounts and developed digital content for the accounts I was servicing Distributed pitches and conducted media call downs to secure coverage and coordinate interview opportunities

Drafted daily social media posts for all television programs and developed community-building initiatives for @CTV_Television on Twitter and CTV Television on FacebookDrafted media alerts, press releases and pitches as requiredContributed to the organization of the 2012 CTV Upfronts and staffed the Much Music Video Awards media pit during talent Q&AsSupported Bell Media's broadcast of the London 2012 Olympic Games by conducting audience relations during high-profile events and interviews.