Andrey Muratov

Andrey Muratov Email and Phone Number

CEO at Coffee Analytics: DS & ML in marketing | martech | omnichannel analytics @ Coffee-Analytics
moscow, moscow city, russia
Andrey Muratov's Location
Kazakhstan, Kazakhstan
Andrey Muratov's Contact Details

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About Andrey Muratov

At our companies, we focus on data analytics and machine learning to maximize the effectiveness of business processes, marketing, and sales.The fusion of engineering degree and a constant interest in innovation management has directed my professional career from R&D during my student years into the field of integrated marketing and analytical projects. Getting an MBA supplemented my expertise with fundamentals and moved the project level towards international standards.My entrepreneurial experience is focused on creating long-term competitive advantages for our customers and unique products at the intersection of data analytics and marketing. Lately, we launched several high-tech software products: the search SOV parser for calculating brand visibility in the organic search, synergy TV & Web for synchronizing TV ad outputs and the visibility of contextual ads.Areas of expertise:• Market research, consumer behavior, and competitor analytics• Marketing analytics based on ROI, cohorts analysis• End-to-end analytics (LTV vs CAC)• Development of integrated software solutionsWe are always open to pro-bono projects in the field of data analytics and machine learning for educational, charitable organizations/foundations and other NGOs. Please direct your inquiries to amuratov@coffee-analytics.ru

Andrey Muratov's Current Company Details
Coffee-Analytics

Coffee-Analytics

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CEO at Coffee Analytics: DS & ML in marketing | martech | omnichannel analytics
moscow, moscow city, russia
Employees:
3
Andrey Muratov Work Experience Details
  • Coffee-Analytics
    Managing Partner
    Coffee-Analytics Oct 2018 - Present
    Moscow, Russian Federation
    Conducting analytical projects in the field of marketing and sales:• Omni-channel end-to-end sales analytics• Data integration by API and without connectors• Cohort customer analysis• Development of the KPI system• Analytics UX, web and mobile interfaces• AB testing and researchDevelopment of own software solutions:• Brand search SOV for search engines• Scoring models for clients classification tasks• Model development marketing mix optimization… Show more Conducting analytical projects in the field of marketing and sales:• Omni-channel end-to-end sales analytics• Data integration by API and without connectors• Cohort customer analysis• Development of the KPI system• Analytics UX, web and mobile interfaces• AB testing and researchDevelopment of own software solutions:• Brand search SOV for search engines• Scoring models for clients classification tasks• Model development marketing mix optimization (MMO)• Semantic core lemmo-analysis Show less
  • Trainwith.Pro
    Advisor And Investor
    Trainwith.Pro Aug 2017 - Present
    Moscow City, Russia
    TrainWith.Pro helps personal trainers build up their client base, increase revenue and improve customer satisfaction. The service infrastructure consists of a marketplace for the interaction of participants, as well as specialized services for each group (program planner, CRM, exercise base - for trainers; the "Fitness Assistant" app for clients). Service is great for the distant as well as personal training.
  • Dentsu Aegis Network
    Digital Director
    Dentsu Aegis Network Apr 2012 - Oct 2016
    Moscow, Russian Federation
    Digital Agenda is a digital agency with a focus on:• Performance digital campaigns• Content & SEO marketing• TV & WEB video campaigns• Integrated 360-degree campaigns• Creative special projects.Key results:• Developed an organizational structure and motivational scheme, built and trained the team of 7 people; • Successfully led launch of the new agency to the market, established connections with technological partners;• Attracted several key clients… Show more Digital Agenda is a digital agency with a focus on:• Performance digital campaigns• Content & SEO marketing• TV & WEB video campaigns• Integrated 360-degree campaigns• Creative special projects.Key results:• Developed an organizational structure and motivational scheme, built and trained the team of 7 people; • Successfully led launch of the new agency to the market, established connections with technological partners;• Attracted several key clients through winning competitive ad tenders (50% YoY revenue growth) and developed partnerships with major network agencies.Key responsibilities:• Develop the company's unique product proposition and articulate it through digital strategy presentations; • Communicate with new suppliers and technological partners to get the best terms for their services; • Agile project management for any new project from scratch;• Present the agency at key professional conferences;• Manage the creation and development of innovative ad tools; • Develop the team professionally and ensure that their skills are relevant to the company’s unique product proposition and strong analytical background. Show less
  • Mec
    Senior Media Planner
    Mec Feb 2010 - Mar 2012
    Moscow, Russian Federation
    MEC is leading network media agency.Key results:• Developed and tested several unique media strategy approaches supported by analytical tools;• Enhanced corporate strategic approach by applying performance and predictive analytics, • Led team in several successful ad tenders.Key responsibilities:• Develop media strategies for a broad range of product categories; • Research new media channels and compare their effectiveness from various analytical… Show more MEC is leading network media agency.Key results:• Developed and tested several unique media strategy approaches supported by analytical tools;• Enhanced corporate strategic approach by applying performance and predictive analytics, • Led team in several successful ad tenders.Key responsibilities:• Develop media strategies for a broad range of product categories; • Research new media channels and compare their effectiveness from various analytical perspectives; • Develop relationships with current and prospective clients. Show less

Andrey Muratov Skills

Digital Marketing Plannning Advertising Marketing Communications Digital Media Social Media Marketing Online Advertising Marketing Strategy Fmcg Market Research Digital Strategy Media Planning Predictive Analytics Project Management Fintech

Andrey Muratov Education Details

Frequently Asked Questions about Andrey Muratov

What company does Andrey Muratov work for?

Andrey Muratov works for Coffee-Analytics

What is Andrey Muratov's role at the current company?

Andrey Muratov's current role is CEO at Coffee Analytics: DS & ML in marketing | martech | omnichannel analytics.

What is Andrey Muratov's email address?

Andrey Muratov's email address is an****@****ster.ru

What is Andrey Muratov's direct phone number?

Andrey Muratov's direct phone number is 792646*****

What schools did Andrey Muratov attend?

Andrey Muratov attended Insead, China Europe International Business School (Ceibs), Massachusetts Institute Of Technology, Uc Irvine, Extension, Moscow State Aviation Institute (Mai).

What are some of Andrey Muratov's interests?

Andrey Muratov has interest in Social Media Development, Statistical Technologies.

What skills is Andrey Muratov known for?

Andrey Muratov has skills like Digital Marketing, Plannning, Advertising, Marketing Communications, Digital Media, Social Media Marketing, Online Advertising, Marketing Strategy, Fmcg, Market Research, Digital Strategy, Media Planning.

Who are Andrey Muratov's colleagues?

Andrey Muratov's colleagues are Andrew Ushakov, Anton Glazko.

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