Junior Achievement (JA) was founded in 1919 in the United States and disseminates entrepreneurial education through the “learning-by-doing” method in more than 100 countries. It is a pioneer in Latin America in bringing knowledge about entrepreneurship, financial education and the job market to young people. In Brazil, JA has been operating for four decades and has delivered more than six million learning experiences, with the support of more than 208,000 volunteers. Junior Achievement… Show more Junior Achievement (JA) was founded in 1919 in the United States and disseminates entrepreneurial education through the “learning-by-doing” method in more than 100 countries. It is a pioneer in Latin America in bringing knowledge about entrepreneurship, financial education and the job market to young people. In Brazil, JA has been operating for four decades and has delivered more than six million learning experiences, with the support of more than 208,000 volunteers. Junior Achievement Worldwide is recognized as the 5th most influential NGO in the world and in 2024 it was nominated for the Nobel Peace Prize for the third consecutive year. Show less

Consultancy, planning and execution of marketing and communication initiatives, for companies, NGOs and communication agencies, on advertising, digital, direct marketing, shopper marketing, live marketing, entertainment, corporate events, relationship marketing and e-commerce. Key projects developed:- Development and oversight of marketing, sponsorship and communication strategies for revered cultural initiatives in Brazil, including Virada Sustentável, FLIP - Festa Literária de Paraty… Show more Consultancy, planning and execution of marketing and communication initiatives, for companies, NGOs and communication agencies, on advertising, digital, direct marketing, shopper marketing, live marketing, entertainment, corporate events, relationship marketing and e-commerce. Key projects developed:- Development and oversight of marketing, sponsorship and communication strategies for revered cultural initiatives in Brazil, including Virada Sustentável, FLIP - Festa Literária de Paraty and Fartura Gastronomia- Project leadership for Fundacao Indigo, a non-profit civil entity governed by private law, focused on the preparation of new political leaders, public managers and citizens with a liberal, democratic and critical view of the world;- Consultant role at ANK, a leading reputation management consultancy in Brazil, working with reputational risk, threat and crisis management for companies, institutions, and C-Level leaders;- Setup and general management of a shopper marketing agency for Walmart in Brazil;- Shopper Marketing strategies for agencies and companies: BestBuy (USA), McDonald’s Brazil;- Marketing / Communication projects for local and international clients: Sri Lanka Tea Board, Time Inc. – Essence Magazine, Universal Channel, Globo International, Mercado Eletrônico;- Support for agencies on prospect / client pitches: DM9DDB (Walmart Brazil), Agencia Tudo (TAM Airlines);- Relationship management for corporate events: BNP Paribas Cardif, Whirlpool Show less

ESPM is a leading business school, recognized for academic excellence in the areas of advertising, marketing, international relations and business administration. Main teaching subjects / areas of expertise: - Sports Marketing- Experiential / Live Marketing- Event management- Entertainment Business

Aon is a leading global professional services firm providing a broad range of risk, retirement and health solutions for clients of different industries in 120 countries. As Head of Marketing Communications, I’m responsible for all related initiatives for Aon in Brazil, directly supporting the business areas to achieve their growth goals. On the marketing front, activities comprise lead generation, growth marketing, sales support, inbound and account-based marketing and brand… Show more Aon is a leading global professional services firm providing a broad range of risk, retirement and health solutions for clients of different industries in 120 countries. As Head of Marketing Communications, I’m responsible for all related initiatives for Aon in Brazil, directly supporting the business areas to achieve their growth goals. On the marketing front, activities comprise lead generation, growth marketing, sales support, inbound and account-based marketing and brand management, while communication activities encompass tools such as branding, advertising, digital marketing, social media marketing, direct marketing, events (including digital and hybrid), sponsorships, internal communications, press and public relations.In addition to support for related projects at a regional level in Latin America, my role also includes being the main focal point for the communication partners, such as advertising, PR, press and digital agencies. Show less

Led communication strategies to enhance the relationship between Globo (the largest TV network in South America) and its audience in key Brazilian metropolitan areas (Sao Paulo, Rio de Janeiro, Belo Horizonte, Brasilia and Recife).Activities included award winning advertising campaigns on different medium, digital, brand experience and live marketing, such as proprietary initiatives developed and executed by an in-house team, as well as sponsorship activation in third party events. Our… Show more Led communication strategies to enhance the relationship between Globo (the largest TV network in South America) and its audience in key Brazilian metropolitan areas (Sao Paulo, Rio de Janeiro, Belo Horizonte, Brasilia and Recife).Activities included award winning advertising campaigns on different medium, digital, brand experience and live marketing, such as proprietary initiatives developed and executed by an in-house team, as well as sponsorship activation in third party events. Our main areas of focus were sustainability, culture, entertainment, sports and gastronomy. Show less

Director for new business and account service, in charge of client relationship and oversight of communication initiatives. Key brands and projects included:- Itaú / Itaú BBA: sponsorship and brand activation (including Rock in Rio) and corporate events in Brazil, Chile, United States and Japan;- Nestlé: regional communication platform for Minas Gerais state;- JHSF: high end real state product launches and support initiatives;- Braskem: country-wide health and safety at work… Show more Director for new business and account service, in charge of client relationship and oversight of communication initiatives. Key brands and projects included:- Itaú / Itaú BBA: sponsorship and brand activation (including Rock in Rio) and corporate events in Brazil, Chile, United States and Japan;- Nestlé: regional communication platform for Minas Gerais state;- JHSF: high end real state product launches and support initiatives;- Braskem: country-wide health and safety at work campaign;- Women in the World: planning and execution for the 2012 international summit in Brazil ;- The Elders: planning and execution for the meeting with Brazilian youths in 2011;- Miss Universe: bid process and production of the Brazilian edition in 2011 Show less

Director in charge of Redecard, one of Brazil’s leading companies of payment methods (credit and debit cards), overseeing its communication strategies in a critical moment, after the market was opened to competition.

Director responsible for the management of a key sponsorship / event platform for Nestlé, including:- Disney Parades: six cities (Rio de Janeiro, Vila Velha, Sao Paulo, Belo Horizonte, Brasilia and Salvador), with an audience of 4,5 million people;- Nestlé Brasil Global Seminar: with former UN Secretary General Kofi Annan, to discuss Creating Shared Value;- Nescau Street Festival: with professional skateboarder Bob Burnquist and other top athletes;- Chocolates Nestlé Match… Show more Director responsible for the management of a key sponsorship / event platform for Nestlé, including:- Disney Parades: six cities (Rio de Janeiro, Vila Velha, Sao Paulo, Belo Horizonte, Brasilia and Salvador), with an audience of 4,5 million people;- Nestlé Brasil Global Seminar: with former UN Secretary General Kofi Annan, to discuss Creating Shared Value;- Nescau Street Festival: with professional skateboarder Bob Burnquist and other top athletes;- Chocolates Nestlé Match Cup: relationship event / match race for guests with top international and Brazilian sailors;- Sharapova x Dulko challenge: unique tennis match between Maria Sharapova and Gisela Dulko, for VIP guests including PR side events Show less

Dentsu is a Japanese agency, amongst the largest and most relevant in the world. Leading client services for the Brazilian operation, with a team of 15 staff, I was responsible for overseeing the development and execution of traditional and digital communication strategies. Key clients: Sony, Ajinomoto, Fast Shop, Sanrio and Hisamitsu.

When the Dell business was transitioned from the previous agency, by clients’ request I was hired by MPM to handle the transition phase and the account service, being promoted to account service director, leading a team of 12 staff and being assigned other clients, such as Leroy Merlin and Editora Abril.

EugenioDDB was an agency primary focused on real state clients. I was hired to manage the relationship with some of the new, non-real estate business, especially international and aligned accounts such as Dell Computers and Emerson Corporation.

Owned by the O Estado de S. Paulo group, OESP Media was a publishing company for printed and electronic yellow pages, vertical B2B guides and magazines, with about 35.000 customers.As Internet / B2B Marketing Manager, I was responsible for all marketing activities, planning and development of vertical guides. Main accomplishments included: • Development and launch of a vertical guide for the educational market, with revenue of R$ 1,5 million, 55% of gross margin and 80% new… Show more Owned by the O Estado de S. Paulo group, OESP Media was a publishing company for printed and electronic yellow pages, vertical B2B guides and magazines, with about 35.000 customers.As Internet / B2B Marketing Manager, I was responsible for all marketing activities, planning and development of vertical guides. Main accomplishments included: • Development and launch of a vertical guide for the educational market, with revenue of R$ 1,5 million, 55% of gross margin and 80% new clients• Improvements in the distribution strategy for guides and magazines, reducing the return rate and increasing product perception for the advertisers Show less

I was responsible for all of the digital products including research, development and implementation, relationship with vendors and business partners, content adaptation for syndication and audience measurement.

Consultancy, development and implementation of web sites for over 30 companies, including leading players like Incepa, Celite, Pilkington and Bose. Development and delivery of several Internet related courses including internet basics, research and web development.