Leads B2B and B2B2C marketing strategy for American Equity business channel. Manages channel objectives, strategies, and budget. Sets strategic and creative strategy for multi-channel campaigns to drive leads, support existing partner relationships and drive product sales. • Established and actively managing 2024 Marketing Channel Roadmap and channel marketing budget • Developed direct mail campaign that drove an average of 37% more premium for recipients over control group • Developed multi-channel product campaign to convert existing accumulation producers to income producers; delivered significant increase of income premium over control group• Improved relationships with key sales partners and drove positive sentiment between departments

• Developed multichannel marketing strategies for new products and product enhancements, including developing core value proposition, identifying compelling points of differentiation, and establishing key talking points for marketing and sales efforts. • Developed and maintained marketing content calendar, balancing pillars of sales initiatives, company initiatives, and industry news.• Lead audience segmentation efforts and developed targeted message tracks and marketing tactics for IMO/Agency, agent/advisor, and consumer audiences (B2B2B, B2B and B2C), as well as contacts at different points along the marketing funnel (awareness, consideration, decision, loyalty). • Monitored sales data and marketing analytics (across SalesForce, Marketing Cloud and Tableau), and used information to guide marketing decisions.• Work closely with product, actuary, sales, compliance and executive teams to stay aligned with priorities.• Work closely with creative team on visual direction of content, and worked closely with content strategist on collateral needed for campaigns. • Wrote, edited and proofread content, as needed.

Managed strategic marketing team, and lead marketing strategy and program development for Brokers International, one of the nation's largest financial marketing organizations (FMOs), and its subsidiary, Brokers Financial. • Lead marketing launch of Business Builder, a proprietary digital business-management product, to partners of Brokers Financial. • Set strategic and creative direction for lead-generating digital marketing campaigns for Brokers International, Brokers Financial, and business partners. One custom partner campaign delivered 200+ leads in 30 days; another on-going campaign continues to deliver a steady stream of 5 to 8 leads each week.• Developed content-focused whitepaper campaigns to retain business partners and attract new partners. Campaigns directly tied to measurable increase in sales engagement with existing partners.• Converted existing in-person marketing roadshow plans to digital roadshow in early 2020. In Q1 2021, roadshow marketing delivered 344 registrations, 94 attendees and 4 active agency-partner leads in pipeline.• Managed and mentored team of marketing strategists.

• Launched custom product with partner bank. Worked cross-functionally with sales, product marketing and bank marketing to develop product positioning, sales training, and consumer marketing campaign.• Created and launched point-of-sale product marketing campaigns, which included client-facing content and sales training kits, to help partners increase annuity sales.• Developed event marketing package and customizable sales kits to equip sales team with consistent brand look, brand presentations and brand talking points at industry events and one-on-one sales meetings.• Served on marketing committee for annual United Way fundraising campaign; company saw 89% participation rate and raised more than $800,000 in donations

Lead Midwest Living magazine’s travel department, overseeing content strategy, department budget, advertising partnerships and team of scouts. • Managed work of staff editor and lead internship program through local university• Managed team of freelance writers and scouts, including negotiating contracts, assigning work, setting deadlines, and editing final product. • Pitched, planned, wrote, and edited content for core magazine, special issues, client publications, social media, and blogs. • Represented brand at travel conferences and industry events

Managed production of Midwest Living's Best of the Midwest Travel special issues. Established deadlines and project scope; pitched, planned, wrote and edited content; lead project meetings; worked closely with staff and freelance graphic designers to establish visual style and tone; hired and lead fact checking team; and produced issues on time and on budget.

Managed digital projects from inception to completion: established project scope, assigned project tasks, monitored timelines and budgets, enforced deadlines, communicated regularly with internal and external clients, and maintained scope of project. Tested web site functionality; wrote, proofread, and search-engine-optimized web copy. Developed social media strategy. Worked closely with internal and external clients to develop creative solutions to problems. Held hands, calmed fears, soothed nerves and ensured project success.

Managed the production of Garden Gate's special interest publications, from conception to printing. Wrote engaging articles, edited and proofread before print; developed garden plans and container plans; scouted and prepped locations for photo shoots; project managed each issue. Worked closely with public relations contacts to keep up with industry trends, worked in test garden and associated garden center, and gave public presentations on the art and science of gardening.

Oversaw the local campaign's media and public relations efforts: Organized photo shoots and press conferences, crafted clever messaging, monitored media coverage, and reached out to the public to draw attention to the cause with the help of a handmade Plinko board.

Wrote feature stories for regional B-to-B publications and managed the network's paid advertorial program.