Amanda Whittaker Email and Phone Number
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Integrator, doer, problem solver, by design. Highly organized with 20+ years of retail & marketing experience.Passionate about efficient business operations & effective sales growth.Naturally skilled at seeing what's working and what isn't, I build solutions to business problems and guide organizations to growth through a deep understanding of what motivates people, drives clarity, and scales results. Each chapter of my career has provided first-hand experiences across a multitude of functions enabling me to focus my future on innovative solutions, community leadership, and opportunities for continuous improvement. I love understanding the proverbial "why" and connecting disparate pieces of information to paint a beautiful picture, thus a good puzzle or documentary entertain me for hours. Right now I am reading different perspectives, and love listening to all kinds of music. I'll choose sand and sunshine anytime and driven by the pursuit of doing the next right thing.✨
Hasbro
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Director, Customer Strategic MarketingHasbro Jul 2024 - PresentPawtucket, Ri, UsShopper marketing lead for some of the world's most iconic toy and game brands. As the Director of Marketing, me and my team get to build truly integrated plans that drive sales at Walmart, grow our categories, and create joy and fun everyday. Our team works intentionally to connect each experience online and in store to a need so every child gets to experience the magic of play and each adult holds lifelong memories of their favorite Hasbro brands.
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Fractional MarketerSelf-Employed Nov 2023 - Present✨ Independent marketing and operational leadership, available to support growing businesses by adding team capacity, strategic guidance, and tactical execution, part-time or as-needed. ✨
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Chief Operating OfficerOne Country Nov 2023 - Feb 2024Rogers, Ar, UsServed as Chief Operating Officer for the premier country & southern lifestyle app, One Country. During this time, my focus was on building more efficient processes and a scalable organizational design for the ever-expanding omni-entertainment company. My role included oversight and input into the long term strategy of the brand, e-commerce, creative, customer service, promotions & marketing. -
Co-Founder & Chief Operating OfficerParadox Retail May 2019 - Nov 2023Rogers, Ar, UsCo-Founder and Chief Operating Officer of an incredibly talented (and ever-growing) team at Paradox - a retail marketing agency helping brands sell more. We believe creativity and math don’t have to be mutually exclusive. We aim to win the hearts and minds of shoppers and clients through exceptional marketing. This means I spend my day integrating our cross-functional team through systems and processes, creating retail-specific, growth strategies to achieve desired shopping behaviors and ensure our marketing plans always enable a product purchase. -
Director, Shopper MarketingThe Coca-Cola Company Sep 2016 - May 2019Atlanta, Ga, UsAs the Director of Shopper Marketing, I had the wonderful responsibility of leading the shopper centric, business growth initiatives for the Walmart US Beverage Team at The Coca-Cola Company. -
Senior Shopper Marketing ManagerThe Coca-Cola Company May 2014 - Sep 2016Atlanta, Ga, UsIn this role, I led the national shopper marketing platforms for the Walmart US team specifically focusing on the sparkling soft drink category.
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Shopper Marketing ManagerNestle Usa Apr 2010 - May 2014Vevey, ChMost recently I have moved into a Headquarter Based Shopper Marketing Manager position overseeing our Frozen Department & Scale Initiatives for Category Leading Brands such as Stouffer's, Lean Cuisine, DiGiorno, Tombstone and Nestle Dreyer's Ice Cream. In my previous role I was integrated into every aspect of brand building at Walmart in Northwest Arkansas. From flawless execution, strategic concepts, integrated commercial business planning and creative design, I am charged with making our products part of our shoppers lives. -
Account SupervisorTracylocke Dec 2005 - Apr 2010Irving, Texas, UsAs an account supervisor, I was responsible mastering the balance of strategic thought leadership and flawless execution. I took great pride in my partnership with my clients and always sought for excellence in our team, our work and our people.• Liason between client and agency• Brand expert for HP products, Kimberly Clark- Baby & Child Care Brands (Huggies Diapers, Bath & Body, and Little Swimmers) and Adult & Feminine Care Brands (Kotex, Poise, and Depend)• Establish and build great working relationship between agency and client• Strategically understand client goals and objectives to deliver on game changing creative deliverables• Facilitates internal agency communication to ensure that key team members understand the scope of the work from start to finish -
Senior Account ExecutiveSaatchi & Saatchi X Oct 2003 - Nov 2005Springdale, Arkansas, Us• Leverage key business priorities to build brand building, shopper focused in store promotions for Wal-Mart Stores and SAM’S Club• Accountable for maintaining and managing a growing financial forecast for both revenue and billings • Lead projects from initiation of concept through in store execution • Deliver work on time and on budget by driving and mastering internal process• Build strong multi-functional team relationships• Facilitate efficient and productive internal agency and client meetings• Serve as the single point of contact for the internal agency team• Mastery of estimating and billing functions -
Category Management SpecialistHormel Foods Jan 2003 - Oct 2003Austin, Mn, Us• Member of the Wal-Mart Sales Team-Grocery Products• Utilized Retail Link, ProSpace, Business Map pro, ACNeilsen, and SPECTRA marketing on a daily basis• Category Advisor and key player in modular relay process for Canned Meat, Chili and Olive Oil• Prepare weekly, monthly and quarterly category performance reports for buyer and internal team• Assist sales account managers in preparation for presentations as well as post event evaluation
Amanda Whittaker Skills
Amanda Whittaker Education Details
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University Of ArkansasMinor In Finance
Frequently Asked Questions about Amanda Whittaker
What company does Amanda Whittaker work for?
Amanda Whittaker works for Hasbro
What is Amanda Whittaker's role at the current company?
Amanda Whittaker's current role is Retail Marketing Leader | Passionate Brand Builder | Recovering Perfectionist đź“ŤNWArkansas.
What is Amanda Whittaker's email address?
Amanda Whittaker's email address is am****@****att.net
What is Amanda Whittaker's direct phone number?
Amanda Whittaker's direct phone number is +140467*****
What schools did Amanda Whittaker attend?
Amanda Whittaker attended University Of Arkansas.
What skills is Amanda Whittaker known for?
Amanda Whittaker has skills like Shopper Marketing, Brand Management, Marketing, Integrated Marketing, Consumer Products, Retail, Leadership, Management, Sales, Strategic Planning, Merchandising, Digital Strategy.
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