Leverage data analytics and market research to identify trends, optimize online performance• Successfully drive customer acquisition and retention,• Implement CRO Strategies that improve website conversion rates • Familiarity with integrating and managing secure payment gateways (Stripe, PayPal, Klarna)• Own all DTC channels, including overall strategy, growth & profitability goals• Responsible for managing team of 20 & resource management• Collaborate with stakeholders via OKR planning and SMART goals to drive projects to successful completion• Develop and execute product strategy• UAT/Sprint Planning and backlog grooming • Manage vendor relationships, negotiate contracts, and evaluate new technology solutions to support ecommerce operations and enhance efficiency• P&L Management• Forecasting & Budgeting

Responsible for leading and overseeing organization’s marketing efforts. Duties encompass a wide range of responsibilities, including: • Developing Marketing Strategies: Crafting and executing marketing plans to achieve business objectives. • Team Management: Supervising and mentoring the marketing team to ensure effective collaboration and productivity. • Goal Setting: Establishing clear goals and objectives for marketing initiatives and campaigns. • Budgeting: Allocating and managing the marketing budget to maximize ROI. • Market Research: Conducting research to understand customer needs, preferences, and industry trends. • Brand Management: Maintaining and enhancing the organization’s brand image and ensuring consistent messaging. • Advertising and Promotion: Overseeing advertising campaigns, public relations, and promotional activities. • Digital Marketing: Managing online marketing strategies, including social media, SEO, email marketing, and content creation. • Product Launches: Coordinating the launch of new products or services and creating marketing plans for them. • Data Analysis: Utilizing data analytics to measure the effectiveness of marketing efforts and make data-driven decisions. • Team Development: Recruiting, training, and mentoring marketing professionals within the department. • Stakeholder Communication: Collaborating with senior management, sales teams, and external agencies to align marketing strategies with overall business goals. • Regulatory Compliance: Ensuring marketing materials adhere to legal and industry regulations. • Performance Metrics: Establishing and monitoring key performance indicators (KPIs) to assess the success of marketing initiatives. • Crisis Management: Handling marketing-related crises and managing the organization’s reputation.

• Strategy Development: Developing comprehensive marketing strategies that balance customer retention and acquisition efforts to meet business objectives. • Customer Segmentation: Analyzing customer data to segment the audience and tailor marketing campaigns for different customer groups• Retention Initiatives: Creating and implementing strategies to retain existing customers, such as loyalty programs, customer feedback mechanisms, and personalized communication.• Acquisition Campaigns: Planning and executing campaigns to attract new customers, including advertising, lead generation, and market research.• Data Analysis: Utilizing data analytics to assess the effectiveness of both retention and acquisition efforts and making data-driven decisions.• Budget Management: Allocating resources effectively between retention and acquisition initiatives to maximize ROI.• Cross-functional Collaboration: Collaborating with sales, product development, and other teams to ensure alignment with marketing strategies.• Team Leadership: Managing and mentoring marketing teams to execute retention and acquisition plans successfully.• Marketing Automation: Implementing marketing automation tools to streamline and personalize customer interactions.• Customer Journey Mapping: Creating and optimizing the customer journey to enhance the overall customer experience.• A/B Testing: Conducting A/B tests to refine marketing campaigns and improve conversion rates.• Competitor Analysis: Monitoring competitors’ strategies to identify opportunities and threats in the market.• Performance Metrics: Establishing KPIs and regularly measuring and reporting on the performance of retention and acquisition efforts.• Customer Feedback: Gathering and analyzing customer feedback to continuously improve marketing strategies and tactics.• Regulatory Compliance: Ensuring all marketing activities adhere to legal and industry regulations.

• Managed company email for 5 websites including CRM & customer life cycle strategy• Managed email marketing strategy, initiating online sales and increased customer awareness and engagement• Measured deliverability; ensure list hygiene and CAN SPAM compliance. • Segmented customer lists to increase relevancy of email content and frequency of targeted mailings• Initiated A/B testing on subject lines, calls-to-action, and creatives, which increased open rates and customer engagement.