Amy Amato Email and Phone Number
Philadelphia, PA, US
Amy Amato's Location
Philadelphia, Pennsylvania, United States, United States
Amy Amato's Contact Details
Amy Amato work email
- Valid
Amy Amato personal email
n/a
Amy Amato phone numbers
About Amy Amato
Passionate digital marketer with over 10 years of experience centered around a strong history of brand, digital and content strategy, project management, analytics and multi-channel campaign launches.
Amy Amato's Current Company Details
Amy Amato Work Experience Details
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Senior Director, Digital MarketingMoore College Of Art And DesignPhiladelphia, Pa, Us
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Senior Director, Digital MarketingMoore College Of Art And Design May 2024 - Present
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Marketing DirectorNational Liberty Museum Oct 2022 - May 2024 -
Account DirectorFrom The Future Oct 2020 - Apr 2022 -
Content & Seo Strategist (Part-Time Freelance)Rachaelpots Mar 2020 - Jul 2021
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Marketing ConsultantNational Association Of Social Workers Dec 2019 - Feb 2020Washington D.C. Metro AreaAs Marketing Consultant contractor, I assessed and provided a multi-channel strategic recommendation to increase membership acquisition and retention via website optimizations and A/B testing plan, email segmentation and content strategy, and social media messaging and targeting -
Digital Marketing ManagerAmify Jul 2019 - Nov 2019Washington D.C. Metro AreaLed and project managed all client ecommerce initiatives on Amazon, which included establishing timelines and schedules, the creation of strategic creative briefs, team kick-offs, creative review and copy-editing, client presentations and facilitation of client feedbackManaged a creative team of six direct reports, two at headquarters and four off-shore, and conducted weekly check-ins to ensure individual and team goals were being metAnalyzed and reported on Amazon advertising analytics and provided clients with strategic ad proposals and recommendations to ensure revenue goalsCreated and implemented the team’s A/B testing strategy to test messaging and improve user experience across mobile and desktopManaged vendor relationships to ensure deliverables and goals were being met, while projects remained in budget -
Online Marketing ManagerHarvard Business Review Jun 2018 - Jul 2019Greater Boston Area• Lead domestic and international marketing acquisition strategy across email, paid social and search channels, ensuring monthly goals are met while remaining in budget. • Oversee all acquisition strategy, creative development and messaging segmentation to ensure brand consistency and personalized audience experiences.• Strategized as a key stakeholder to launch a tiered subscription plan with corresponding social, google and email campaign support. • Analyze campaign performance via Google Adwords, Facebook Manager and Adobe Analytics to pinpoint campaign optimizations.• Manage vendors, ensuring that they adhere to timelines and campaign goals.• Initiate A/B site testing to improve customer experience and increase acquisition rates. • Reduced vendor spend by 300K by bringing efficiencies in house. -
Senior Account ManagerEsm Digital Jun 2017 - May 2018Andover/Cambridge Mao Served as Senior Account and Strategic lead for non-profit and for-profit higher education institutions lead generation initiativeso Analyzed weekly performance metrics and provide recommendations and optimizations for client meetingso Managed Paid Media, Analytics and SEO teams to maintain alignment of strategy and goalso Provided creative and UX assessment to determine ideal customer conversion pathso Closely monitored monthly budgets, ensuring the client hits every month’s lead goals and spendo Evaluated demographic and social media channel performance (Facebook, Twitter, Instagram, Snapchat, LinkedIn) and retargeting strategies to optimize campaigns pre and post launch -
Digital Account ManagerPja Advertising + Marketing Jul 2015 - Jul 2017o Serve as Account manager for Straight Talk Wireless and its sub-brands Telcel and Page Plus, which include digital property management and campaigns, such as projects ranging from UX audits, site redesigns, and digital media campaigns.o Work closely with Project Management, Strategy, Analytics, Creative and Technology to ensure that the client’s needs and goals are met from project start to completion.o Lead the Always on Testing Program (A/B Testing) on Straight Talk’s websites, which involves brainstorming with Strategy, Analytics and Creative to construct and run 2-3 website tests a month.o Collaborate with Strategy to ensure projects are cohesive in terms of messaging and brand consistency across multi-channels.o Assess analytics and propose optimizations to digital properties and future marketing campaigns.o Implement projects through creation of scopes of work and creative briefs.o Attend and manage weekly projection meetings with the Financial team to ensure project profitability. -
Account & Strategy ManagerBeam Interactive Oct 2014 - Jul 2015Served as account lead for American Student Assistance and their subsidiary SALT.o Implemented and managed digital project plans and oversaw monthly analytics reportingo Assisted with brand research and strategic implementation for SALT and Fidelity ManagedAccounts branding projectso Conducted, moderated and analyzed qualitative and quantitative research findingso Optimized strategic plans for marketing communicationso Created scopes, creative briefs and worked with product managers to manage timelines andimplement project kick offs -
Research Project ManagerM Health Jun 2013 - Oct 2014Served as Project and Account lead on all Siemens Healthcare US and Global business,which includes coordinating research, implementing research strategy, and workingclosely with clients to optimize strategic research and branding.o Served as Project Management lead for Pfizer and WestBridge creative and researchprojects.o Optimized and developed the strategic direction of the Pfizer’s Drive for Five websitethrough data tracking, copyediting and site content maintenance.o Moderated tele-depth interviews for various qualitative market research studies on anational and global scale.o Analyzed research findings and data to create strategic and brand recommendations forclient presentations.o Conducted research and creative projects from start to completion through thedevelopment of screeners, discussion guides, scopes of work, work orders, creative briefsand by tracking performance against budget and timelines -
Assistant Account ManagerM Health Mar 2013 - Oct 2014Agency M, LLC – Assistant Account Manager June 2012 – June 2013o Provided daily client support to Comcast, AARP, Time Warner Cable, The Waldorf School,EHMKE and Shore Memorial.o Assisted with strategy development of national and regional advertising campaigns andled client through agency engagement to ensure the alignment of creative strategies.o Developed and delivered the creative direction to agency teams and managed trafficworkflow to optimize production efficiency.o Led and participated in key concept meetings for AARP and Comcast national campaigns.
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Traffic ManagerM Apr 2011 - Mar 2013
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Insurance AgentSmith'S Insurance Agency Sep 2009 - Apr 2011Through this family owned business, I work as an insurance agent to provide optimal customer service, handle claims, sell policies, expand the commercial department and create strong relationships with the close-knit staff and clientele.
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Marketing InternAll About Faces Jan 2008 - Jan 2010Work with the ownership of a dermatology practice to optimize their internal marketing strategies, implement semiannual newsletters, create marketing brochures for promotional events, perform web site editing (www.allaboutfaces.biz) to increase product sales and exposure, and interact with clients to strengthen business relationships.
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Free Lance DesignerColdwell Realty Jun 2009 - Sep 2009Developed and created flyers and commercial pamphlets promoting properties.
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Administrative AssistantFranklin & Marshall Admissions Office May 2008 - Aug 2008Maintained student database, performed office duties such as sorting mail, making appointments and organizing student files while also answering phones and interacting with families and prospective students.
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Sports EditorThe College Reporter Aug 2005 - Jan 2008Spent three years on Franklin and Marshall’s weekly college newspaper as Sports Editor, through which I maintained, edited and designed the section using InDesign, took photos, wrote editorials, player profiles, game write-ups and the occasional news and features story.
Amy Amato Skills
Editing
Copy Editing
Market Research
Management
Digital Marketing
Social Media Marketing
Indesign
Marketing
Social Media
Advertising
Newsletters
Amy Amato Education Details
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English, Creative Writing, History
Frequently Asked Questions about Amy Amato
What company does Amy Amato work for?
Amy Amato works for Moore College Of Art And Design
What is Amy Amato's role at the current company?
Amy Amato's current role is Senior Director, Digital Marketing.
What is Amy Amato's email address?
Amy Amato's email address is aa****@****pja.com
What is Amy Amato's direct phone number?
Amy Amato's direct phone number is +171757*****
What schools did Amy Amato attend?
Amy Amato attended Franklin & Marshall College.
What skills is Amy Amato known for?
Amy Amato has skills like Editing, Copy Editing, Market Research, Management, Digital Marketing, Social Media Marketing, Indesign, Marketing, Social Media, Advertising, Newsletters.
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