Amy Nadeau Email and Phone Number

Consultant | Contractor | Career Coach...and sometimes CookierCurrently booking projects and part time assignments in project management, production or creative ops and 1:1 coaching...and the occasional cookie pop-up!

Managed the integration of the creative team into marketing. Championed work-streams to deliver on the transformation to a modern marketing organization and content publisher. •Oversaw leaders of global production, digital delivery and creative execution with a $15M budget and team of 50+.•Realigned financial, resourcing and production processes, which delivered a 150% increased volume of content globally. •Launched marketing mentor program to increase career development opportunities and deliver strategic focus on learning across the department. Engagement survey results increased by 10 points.•Sourced and managed agency for new packaging design to focus on sustainability and reduce cost by 25%. •Drove RFP for new localization agency partner to utilize technology integrations and automation resulting in $2M in savings.

Led the global in-house agency to concept, produce and deploy all customer facing marketing communications to elevate the brand across the customer journey.•Focused on talent growth and development with a 95% retention rate across team of creative directors, group creative managers, display engineering, production, operations, project managers, agile leads, graphic designers, and creative technology teams.•Launched 10 major products and 8+ campaigns, iteration of agile operating model to enable digital teams to move faster with less handoffs which resulted in a 22% reduction in cycle time.

Drove initiatives for the Chief Brand Officer and the Executive Committee through Product & Communications Design and Marketing •Oversaw managers of the production, studio, operations, project managers and digital deployment team of 60+ people.•Implemented agile, cross functional teams across creative and marketing teams to increase speed by 25%, reduce complexity and approvals, and focus on the customer.•Developed ‘one team’ mindset across creative and marketing with shared goals and aligned priorities to increase efficiency, reduce churn and increase team satisfaction.•Connected product design, UX and communications teams to develop the product and story in parallel using data and insights to better focus on the customer.

Head of Production for internal agency to deliver exceptional marketing assets across all touch-points including broadcast, retail demonstrations, and digital content.•Led direct reports of producers, recording engineers, creative technologists, editors.•Designed and built production studio to record musicians in-house to optimize control in recording quality and differentiate the demo experience at retail. Recognized with President’s Award for improvements in retail experience.•Transition of team skills from print focus to digital, evolution of creative capabilities and assets which resulted in more impactful and engaging advertising.

Produced content to advertise and demonstrate Bose products to customers.•Launched global home shopping business (QVC, QVC-UK, TSC (Canada) and Shop NBC) exceeding revenue targets by 40%.•Transitioned broadcast work from an agency to internal team with savings of $1.5M.•Launched automated demonstration experiences at resellers, created inbox experiences to increase customer satisfaction scores by 8 points.•Supervised junior producers, interns, freelancers.

Accounts: Volkswagen, Royal Caribbean, EMC, McDonald’sResponsible for learning all aspects of production for assigned accounts.