Amy Baker Email & Phone Number

With almost 30 years of experience and success with companies large and small I'm always interested in learning about new businesses, their challenges, and how I might help them meet and exceed their business objectives.

Pittsburgh, Pennsylvania, US

• Grew the marketing department from 1 person to 6 supporting these functions:Brand and Awareness, Growth Marketing, Content Marketing, PR and Analyst Relations, Social Media Marketing, Email Marketing, Product.
• Drove as much as 84% of new business opportunities with marketing driven leads
• Improved share of voice from 26% to 49% in one calendar year through PR and social media
• Converted marketing mix from bottom of funnel digital ads only approach to full-funnel approach using all productive marketing approaches (PR, awareness and conversion ads, content marketing, events, and paid leads)
• Originated and managed win rate analysis to drive cross-functional visibility and action plan for improvement
• Drove sales and marketing messaging framework with cross-functional consensus

Pittsburgh, Pennsylvania, US

I helped the Othot team grow awareness and generate demand for their solution, and illustrate the significant impact that AI can have in higher ed decision making. The results we achieved contributed to the successful acquisition by Liaison in 2021. More than doubled inbound web trafficGrew MQL volume from 600 in 2020 to over 1300 in 6 months of 2021MQL.

Sunnyvale, California, US

• Wombat Security, created and sold software that helped organizations teach their employees to avoid cyber-attack. The company doubled its revenue, customers and employees each year from 2013 to 2016 and in 2018 was.
• Achieved Wombat leadership status in the first Gartner Magic Quadrant for Security Awareness Computer Based Training, and still hold a leadership position today... six years as a leader.
• Hired Director of Marketing Comms and lead the marketing comms team to achieve a doubling of new lead generation, through lead nurturing and marketing automation, and over $40M of new opportunity generation in 3 years.
• Presented to information security professionals several times per year at conferences/events such as Gartner Security and Risk Summit in Europe and the US, ISSA, ISACA, SecureWorld, Dark Reading webinars, etc.
• Managed public and industry analyst relations program
• Drove all product introductions from original strategy, positioning, through introduction to sales channels and public announcement.

Oakmont, PA, US

• Metis Secure Solutions is a start-up company developing an emergency notification solution for higher education.I was responsible for creating and executing the marketing strategy, plan and budget which included the.
• Investigation and testing of potential new markets beyond initial adoption in higher education
• Created competitive functional comparison against eight other vendors for sales and channel partners
• Created sales tools including overview brochures, customer case studies, objection handling and buying guides
• Developed online marketing program which included monthly emails (avg. 24.8% open rate, and 18% CTR), banner advertising, a virtual tradeshow, and social media sites, new contact database and website at.
• Placed qualifying follow-up calls following events for sales appointment setting

• As an individual contributor my responsibilities include several functions: Investor Relations, Industry Analyst Relations, Public Relations, Market Research, Marketing Communications, Internal Communications, and.
• Create and drive the execution of an integrated global marketing communications plan which includes advertising, public relations, tradeshows, electronic newsletters, and web presence
• Management of OEM marketing relationships to ensure appropriate re-branding and co-marketing activities
• Responsible for all communications activities related to quarterly and annual earnings for a public company
• Drive the creation and update of all marketing collateral, brochures, datasheets, and web content
• Management of relationships with industry analysts to ensure regular briefings and appropriate interpretation and dissemination of market research materials throughout the company

Kista, Stockholm, SE

I was responsible for product marketing, marketing communications functions and internal communications. Leading a team of seven people to introduce relevant Ericsson telecommunications infrastructure products into North America as well as create internal enthusiasm for the business goals.

Irving, Texas, US

Kista, Stockholm, SE

Rockville, MD, US