Amy Baker Email & Phone Number

With almost 30 years of experience and success with companies large and small I'm always interested in learning about new businesses, their challenges, and how I might help them meet and exceed their business objectives.

Pittsburgh, Pennsylvania, Us

• Grew the marketing department from 1 person to 6 supporting these functions:Brand and Awareness, Growth Marketing, Content Marketing, PR and Analyst Relations, Social Media Marketing, Email Marketing, Product Marketing, Sales Enablement, Customer Marketing, ABM, Management of Sales and Marketing Tech Stack and Marketing Operations• Drove as much as 84% of new business opportunities with marketing driven leads• Improved share of voice from 26% to 49% in one calendar year through PR and social media• Converted marketing mix from bottom of funnel digital ads only approach to full-funnel approach using all productive marketing approaches (PR, awareness and conversion ads, content marketing, events, and paid leads)• Originated and managed win rate analysis to drive cross-functional visibility and action plan for improvement• Drove sales and marketing messaging framework with cross-functional consensus• Created and personally drove product marketing function to name, position, and communicate all new product features to customers and prospects which included portfolio names and definitions.• Drove customer marketing with bi-monthly customer webinar sharing new research, roadmap and features, tips and tricks and forum for questions• Managed and communicated competitive intelligence findings• Reduced tech stack complexity and significantly improved data cleanliness and operations to drive visibility for marketing and sales• Created brand identity for HackEDU and then joint brand identity for Security Journey post-acquisition

Pittsburgh, Pennsylvania, Us

I helped the Othot team grow awareness and generate demand for their solution, and illustrate the significant impact that AI can have in higher ed decision making. The results we achieved contributed to the successful acquisition by Liaison in 2021. More than doubled inbound web trafficGrew MQL volume from 600 in 2020 to over 1300 in 6 months of 2021MQL quality at 70% Director level and aboveNew PR function achieved SOV equal to market leading Higher Ed consulting companiesAchieved industry analyst awareness and influence with Gartner and EduventuresLead creation of 2 industry research reports, 3 new case studies and more than 20 blog postsDrove website overhaul to improve target audience engagement and buyer’s journey

Sunnyvale, California, Us

Wombat Security, created and sold software that helped organizations teach their employees to avoid cyber-attack. The company doubled its revenue, customers and employees each year from 2013 to 2016 and in 2018 was acquired by Proofpoint. After the Proofpoint acquisition I lead the product management function and created a new documentation role to ensure that customers and all functional areas of the business had the detail necessary for our offering. Prior to the acquisition, as an original member of the management team, I created and lead the team to deliver on all marketing objectives which included leading the product management, channel marketing and marketing communications teams to create market leading products and generate awareness and new business opportunities for sales. At the company's origin I fully created the first marketing function at the company from the ground up and was promoted to Vice President.• Achieved Wombat leadership status in the first Gartner Magic Quadrant for Security Awareness Computer Based Training, and still hold a leadership position today. . . six years as a leader. • Hired Director of Marketing Comms and lead the marketing comms team to achieve a doubling of new lead generation, through lead nurturing and marketing automation, and over $40M of new opportunity generation in 3 years (2014-2016) leading to successful acquisition of the business of $225M in March 2018.• Presented to information security professionals several times per year at conferences/events such as Gartner Security and Risk Summit in Europe and the US, ISSA, ISACA, SecureWorld, Dark Reading webinars, etc. • Managed public and industry analyst relations program • Drove all product introductions from original strategy, positioning, through introduction to sales channels and public announcement.

Oakmont, Pa, Us

Metis Secure Solutions is a start-up company developing an emergency notification solution for higher education.I was responsible for creating and executing the marketing strategy, plan and budget which included the following functions and activities: Marketing Communications, Market Research, Industry Analyst Relations, Public Relations, Competitive Analysis, Customer Relations, Inside Sales as well as Board Presentations.• Investigation and testing of potential new markets beyond initial adoption in higher education• Created competitive functional comparison against eight other vendors for sales and channel partners • Created sales tools including overview brochures, customer case studies, objection handling and buying guides• Developed online marketing program which included monthly emails (avg. 24.8% open rate, and 18% CTR), banner advertising, a virtual tradeshow, and social media sites, new contact database and website at www.metissecure.com• Placed qualifying follow-up calls following events for sales appointment setting

As an individual contributor my responsibilities include several functions: Investor Relations, Industry Analyst Relations, Public Relations, Market Research, Marketing Communications, Internal Communications, and management of Customer Documentation • Create and drive the execution of an integrated global marketing communications plan which includes advertising, public relations, tradeshows, electronic newsletters, and web presence• Management of OEM marketing relationships to ensure appropriate re-branding and co-marketing activities• Responsible for all communications activities related to quarterly and annual earnings for a public company• Drive the creation and update of all marketing collateral, brochures, datasheets, and web content• Management of relationships with industry analysts to ensure regular briefings and appropriate interpretation and dissemination of market research materials throughout the company• Review and advise on internal communications with employees to ensure sensitivity and clarity of messages• Direct team of two customer documentation writers

Kista, Stockholm, Se

I was responsible for product marketing, marketing communications functions and internal communications. Leading a team of seven people to introduce relevant Ericsson telecommunications infrastructure products into North America as well as create internal enthusiasm for the business goals.

Irving, Texas, Us

Kista, Stockholm, Se

Rockville, Md, Us