Amy Barrett Email and Phone Number
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Amy Barrett is a Senior Director, Global Advertisers @ The Trade Desk at The Trade Desk. She possess expertise in digital strategy, digital marketing, digital media, advertising, strategy and 11 more skills. Colleagues describe her as "Amy was one of my first partner introductions after joining The Coca-Cola Company in 2021. I was told three things: "TCCC and Google are deep partners. There is a lot for you to absorb and understand. Amy is your key." I didn't know exactly the journey we'd be on together as we took a look at large, strategic, and critical ways to bring our operational relationship to life, but Amy was always there to steward the way. In the face of large organizations managing endless projects and innovative ways of working, she worked to ensure we could keep our eyes and teams tracking towards the biggest priorities and most substantive gains. Amy always met our organization with the solutions needed in real time but never held back the vision for how work could continue to evolve and progress. I count myself among the fortunate to have Amy in my court, advocating and pushing for success day-in and day-out." and "Amy leads with authenticity in a difficult time when our client accounts were drastically affected by Covid19 and reinventing their business model to a digital-first mindset. She is well-admired broadly in our Business Communities for her leadership, her inclusiveness and presence. In terms of execution Amy is intentional and insightful, driven lead to enabling more empowering client and agency engagement across the data maturity journey. As a trusted partner across the global portfolio, I'm convinced that Amy's ability to galvanise and inspire action with tangible results will be valuable to any organization she is poised to lead."
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Senior Director, Global AdvertisersThe Trade Desk Apr 2023 - PresentVentura, Ca, Us -
Global Data Solutions LeadGoogle Jun 2018 - Mar 2023Mountain View, Ca, Us*Managed a portfolio of top partners' global data transformation strategies and positioned Google (and Google’s suite of products: GMP, Cloud, GA360, etc.) as the clients’ preferred data solutions partner. *Owned the global technology partnership between Google product teams and the clients to drive efficient transformation through a data-driven marketing approach. Worked alongside C-Level executives to develop and scale Google's data and technology solutions within their respective global organizations.*Developed scalable and leading edge solutions and use cases for clients in order to optimize their programmatic advertising expenditures and maximize use of Google and GMP products.*Led commercial negotiations for direct GMP contracts, with 100% retention rate resulting in +40-125% annual growth rate. -
Vp, DirectorStarcom Aug 2017 - May 2018Chicago, Il, Us -
Crm, Programmatic, Solutions Architect, Digital Strategy/ActivationStarcom Oct 2008 - May 2018Chicago, Il, Us* Winner of Starcom's first Green Light Grant competition in 2012* Creator of Starcom Search Light * 2015 CIMA Rising Star Finalist -
Director (Kraft Heinz)Starcom Feb 2016 - Aug 2017Chicago, Il, Us*Kraft Heinz CRM & Digital Activation -
Associate Director (Kraft)Starcom Oct 2012 - Jan 2016Chicago, Il, Us* Oversaw Kraft’s CRM team with a focus on development of 1st party data, revenue generation and business results* Lead and managed Digital Strategy/Activation team with four direct reports across Kraft's Oscar Mayer (Oct. 2012 - Sept. 2013) and Kraft's Cheese (Oct. 2013 – Oct. 2014) portfolios* Focus on Digital Innovation, Data Driven Marketing, Measurement and Analytics, Strategic Leadership and Tactical Plan alignment* Complete self-service programmatic management using client’s DMP/DSP * Well-versed in Measurement and Data/Analytics metrics and methodology, including NCS, DLX, DL and IPSOS -
Digital Activation Supervisor (Darden)Starcom Mar 2011 - Sep 2012Chicago, Il, Us* Managed Digitial Media strategy and activation for Darden Restaurants – Olive Garden, Red Lobster, Bahama Breeze, Longhorn, Seasons 52, and Capital Grille * Evaluated, negotiated and implemented Digital Media tactics to align with client business goals/objectives across Display, Video, Mobile and Social contacts* Oversaw Media Associates (2) day-to-day execution and stewardship of campaigns while ensuring efficiency, accuracy and accountability* Delegated projects and empowered Associates by providing clear direction and assigning priorities. Managed timely execution of buys, optimizations and reporting.* Built and maintained strong relationships with Darden clients, creative agency, internal teams and digital media vendors -
Digital Activation Associate (Kellogg'S - Special K)Starcom May 2010 - Feb 2011Chicago, Il, Us* Developed holistic digital campaigns for Kellogg's largest Cereal brand, Special K, which encompassed targeted display & social media tactics and brand-elevating video and mobile tactics* Challenged media vendors to provide new and more efficient opportunities, applying online best practices, and collaborating with strategy partners to leverage cross-media opportunities -
Connections Associate (P&G - Pantene Hair Care)Starcom Oct 2008 - Apr 2010Chicago, Il, Us* Created and implemented holistic media strategies for P&G's largest Hair Care brand across multiple consumer touchpoints (TV, Print, Digital, Search, Mobile, etc.)* Managed $80MM+ media budgets and provided budget allocation recommendations based on consumer insights, competitive analysis, historical research, and marketplace conditions* Analyzed consumer insights and competitive data by leveraging syndicated research tools, such as Adviews and MRI* Facilitated creation process for best-in-class print advertorials and custom digital programs* Sorted quarterly and bi-yearly data pulls for Media Mix Modeling analysis* Helped to activate "First ever Live Reality Commercial" * Built and maintained strong relationships with the P&G Brand Team, Partner Agencies & Internal Team
Amy Barrett Skills
Amy Barrett Education Details
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University Of MichiganEnglish Language And Literature/Letters
Frequently Asked Questions about Amy Barrett
What company does Amy Barrett work for?
Amy Barrett works for The Trade Desk
What is Amy Barrett's role at the current company?
Amy Barrett's current role is Senior Director, Global Advertisers @ The Trade Desk.
What is Amy Barrett's email address?
Amy Barrett's email address is am****@****gle.com
What is Amy Barrett's direct phone number?
Amy Barrett's direct phone number is +64935*****
What schools did Amy Barrett attend?
Amy Barrett attended University Of Michigan.
What skills is Amy Barrett known for?
Amy Barrett has skills like Digital Strategy, Digital Marketing, Digital Media, Advertising, Strategy, Marketing, Social Media Marketing, Media Buying, Competitive Analysis, Customer Insight, Social Media, Mobile Marketing.
Who are Amy Barrett's colleagues?
Amy Barrett's colleagues are Greta Yin, Anoush Dekmezian, Sachchidanand Pandey, Justine (Jus) Poh, Elizabeth Morales, Kanak Natarajan, Elliot Rosenbaum.
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