Amy Bartle Email and Phone Number

Growth & Integrated Media and Marketing Executive with 20 years leading successful customer acquisition, retention and engagement growth strategies across digital marketing, media planning & strategy, eCommerce, content, brand marketing with growth focus, and performance marketing. I’m a strategic thinker who is customer-focused and data-driven. Deeply rooted in customer research and data, I leverage a systems mindset to strengthen brand engagement, deliver compelling content, and unlock new growth. I am well-versed in data-driven performance marketing, proficiently navigating growth channels such as search, programmatic advertising, display advertising, TV, OTT/CTV, SEO, SEM, OOH, direct mail, local search, affiliate marketing, data analysis, social media, CRM, content marketing, analytics & reporting, experiments, A/B and multivariate testing, ROI analysis, customer life cycle management, lifetime value optimization, segmentation strategies, emerging technologies, customer journey mapping, customer experience, consumer marketing, influencer marketing, mobile optimization, conversion optimization, and eCommerce, among othersMy proven expertise has allowed me to successfully build and transform media performance across multiple industries, including hospitality, DTC, retail and fintech. A passionate leader who architects high-performing teams to fuel business growth through customer focus, informed by data. In my most recent role as Head of Media at TaxAct, I helped to lead and drive media transformation, delivering record revenue growth with the first increase in new customer volume the company experienced in seven years. Highlights of Experience: • Media Strategy• Marketing Strategy• Media Measurement and Attribution • Digital Transformation & Performance Marketing• Agency Management• In-housing Media• Full Customer Lifecycle Optimization (brand awareness, acquisition, engagement, retention, full funnel testing and optimization) • Content Strategy• Data Management & Consumer Research• Organic Marketing – Social, SEO & Influencer• Brand Development & Amplification• Sponsorships & Partnerships • CRM Strategy & Personalization• Strategic Planning• Technology Integration• Process Redesign & Optimization• Team/Org Architecture