Leading social media strategy for Breakthrough Energy and the Democratic National Convention with the team at Novel

PAC devoted to helping progressive candidates take big swings in races thought "unwinnable."

- Built and manage a team of five to run, develop, and execute marketing campaigns for the entire company working alongside the artists, mangers, labels and external stakeholders. A typical campaign includes but is not limited to: full social calendar build out with copy and assets, digital ads, email sends, website updates, profile performance audit and refresh- Define benchmarks (follower growth, monthly listener increase, ticket sales, merchandise revenue) and goals for single and record… Show more - Built and manage a team of five to run, develop, and execute marketing campaigns for the entire company working alongside the artists, mangers, labels and external stakeholders. A typical campaign includes but is not limited to: full social calendar build out with copy and assets, digital ads, email sends, website updates, profile performance audit and refresh- Define benchmarks (follower growth, monthly listener increase, ticket sales, merchandise revenue) and goals for single and record campaigns to hold teams accountable. Structured direct to consumer marketing campaigns for Of Monsters and Men and Ray LaMontange resulting in #2 Billboard vinyl chart week one placement.- Grew artist online presence and brand awareness: launched 15 verified TikTok profiles, increased Instagram engagement rate on marquee accounts 3-6% and accrued 11 million monthly listeners on Spotify across the roster, introduce and test new engagement tools ie. Community - Communicates key priorities to digital partners like YouTube and Facebook, securing partnerships that resulted in long-term financial and out of home support such as Maggie Rogers, Jon Batiste, and Leon Bridges- Manage and oversee native and aggregate analytical platforms Show less

- Cultivated a grassroots fundraising program during the 2016 Presidential election cycle that raised $330 million and grew to include over 3 million donors- Project managed automated email programs and user chase mechanisms for the campaign’s voter registration, polling place lookup, and at-home call tools- Developed email strategy alongside fifteen state digital directors to build email program tailored to each state- Assumed the role of key stakeholder between the email and… Show more - Cultivated a grassroots fundraising program during the 2016 Presidential election cycle that raised $330 million and grew to include over 3 million donors- Project managed automated email programs and user chase mechanisms for the campaign’s voter registration, polling place lookup, and at-home call tools- Developed email strategy alongside fifteen state digital directors to build email program tailored to each state- Assumed the role of key stakeholder between the email and analytics team, implementing tests and best practices that resulted in a 45% improvement in donation rates within the most profitable segment- Wrote, edited, and produced emails for Hillary Clinton, President Bill Clinton, Chelsea, Clinton, senior campaign staff, state voices, and automated programs Show less

- One of the primary writers for email, social, and assorted digital content for Organizing for Action: creating content for President Obama, the First Lady, senior staff, and other surrogates - Write, edit, and produce emails for issue and fundraising campaigns under very tight deadlines- Helped raise over $5 million through email and participated in strategy development - Produce HTML-mailings and evaluate and gather metrics in Blue State Digital - Serve as Digital Fiscal Lead… Show more - One of the primary writers for email, social, and assorted digital content for Organizing for Action: creating content for President Obama, the First Lady, senior staff, and other surrogates - Write, edit, and produce emails for issue and fundraising campaigns under very tight deadlines- Helped raise over $5 million through email and participated in strategy development - Produce HTML-mailings and evaluate and gather metrics in Blue State Digital - Serve as Digital Fiscal Lead liaising with the digital, communications, and fiscal issue campaign teams to coordinate and execute plans—including email, social, and digital design requests - Project managed a successful fundraising contest with James Taylor, responsible for all digital assets and interfaced with James Taylor’s team - Write, edit, and post social content for eighteen distinct accounts including the Barack Obama Facebook and Twitter - Work with the Analytics team in developing long-term testing plans, targeted datasets, and interpreting testing results Show less

- Wrote and edited constituent emails, improved concise, persuasive writing skills - Worked with Facebook, Twitter, barackobama.com, Blue State Digital: updated events, monitored content, approved websites for advertising, tracked usage of specific social media platforms across states - Helped plan the first "Dinner with Barack" contest, a contest where people could enter to meet the President, and assisted with the the digital execution- Enhanced interpersonal skills by calling… Show more - Wrote and edited constituent emails, improved concise, persuasive writing skills - Worked with Facebook, Twitter, barackobama.com, Blue State Digital: updated events, monitored content, approved websites for advertising, tracked usage of specific social media platforms across states - Helped plan the first "Dinner with Barack" contest, a contest where people could enter to meet the President, and assisted with the the digital execution- Enhanced interpersonal skills by calling supporters, learned how social media can be effectively utilized in a presidential campaign for social mobilization, fundraising, and information dispersal Show less

- Canvassed for Grassroots Campaigns on behalf of the ASPCA- Raised awareness of animal cruelty and recruited people to sign up as donors - Developed persuasive and confident conversation skills when talking to new contacts

- Trained and worked as a census taker for the US Census Bureau- Enhanced ability to gain trust and respect from people while going door-to-door