Amy Belson Email & Phone Number

Leighton Buzzard, Gb

Hammersmith, England, United Kingdom

Leading the development and delivery of the Lyric’s overall communications, marketing, sales and audience development strategies, with a central role in income generation for the theatre. Working closely with the Executive Director and Artistic Director to develop and articulate the Lyric’s brand position and visual identity.

Stratford-Upon-Avon/London

Delievering a programme of media and public relations activity and managing the busy Stratford-upon-Avon press office. I promoted RSC productions and activities and positively developed the RSC’s corporate reputation through print, broadcast and online media. KEY RESPONSIBILITIES:• Promote the RSC and senior team through the news agenda • Develop and implement an integrated media strategy which maximises the promotion of the RSC, including productions, education work and other… Show more Delievering a programme of media and public relations activity and managing the busy Stratford-upon-Avon press office. I promoted RSC productions and activities and positively developed the RSC’s corporate reputation through print, broadcast and online media. KEY RESPONSIBILITIES:• Promote the RSC and senior team through the news agenda • Develop and implement an integrated media strategy which maximises the promotion of the RSC, including productions, education work and other activity and by securing high quality coverage in major media outlets • Brief RSC spokespeople for media and public events to ensure communication of core company key messages and keep them abreast of the news agenda and current political landscape • Develop new ways to engage with the changing face of media with focus on leading the press office approach to social and digital media • Maintain the RSC’s reputation and relationships and managing issues proactively • Working closely with other RSC departments (esp. Marketing and Development) on the development of integrated external communications strategies, including major fundraising initiatives • Contributing to the development of the audience strategy paying attention to target audiences –youth and BAME • Manage an ongoing engagement with communications colleagues from the RSC’s partner theatres and amateur group across the UK, to share skills and support regional arts organisations • Oversee the RSC’s rehearsal and production photography and filming for media use, including commissioning and coordinating the management of images and AV and managing the budget • Leading on communications for the RSC’s China projects. Including going on the international tour to Beijing, Shanghai and Hong Kong. Translation projects and cinema broadcasts across China • Manage the Press Office team in Stratford-upon-Avon, including line managing the Press & Communications Officers Show less

London, United Kingdom

Leading on all local and national press and communication activity for all of Soho Theatre's activity, including:- Soho Theatre productions and co-productions in theatre, comedy and cabaret in London, on tour and extensive seasons at the Edinburgh Festival Fringe- Stakeholder communication and relationship management, working with the development team- Working with the Executive Director on bespoke projects including lobbying for support for a new large entertainment venue in… Show more Leading on all local and national press and communication activity for all of Soho Theatre's activity, including:- Soho Theatre productions and co-productions in theatre, comedy and cabaret in London, on tour and extensive seasons at the Edinburgh Festival Fringe- Stakeholder communication and relationship management, working with the development team- Working with the Executive Director on bespoke projects including lobbying for support for a new large entertainment venue in Walthamstow- Profile coverage for Soho Theatre's senior team and key artists- Line managing press team including Press Assistant and Press Intern- Producing a corporate film for Soho Theatre to communicate key messages to stakeholders and potential funders- Establishing and running a partnership with Time Out on a joint venture to build the profile of cabaret at the Edinburgh Festival Fringe, which included producing an event at the festival and award 'TO&ST' Show less

London

Leading on all local and national press and communication activity for all of the Lyric Hammersmith's activity, including:- Lyric productions and co-productions including new work, classic work, children shows, young people productions and the annual pantomime- Supporting the Executive Director and development team in securing funding and support for the Lyric's large capital project and ambition to become a teaching theatre- Line managing press team including Press Assistant and… Show more Leading on all local and national press and communication activity for all of the Lyric Hammersmith's activity, including:- Lyric productions and co-productions including new work, classic work, children shows, young people productions and the annual pantomime- Supporting the Executive Director and development team in securing funding and support for the Lyric's large capital project and ambition to become a teaching theatre- Line managing press team including Press Assistant and Communications Intern- Profile coverage for the Artistic and Executive Director- Working on West End and Canadian transfers Show less

Postgraduate Diploma, Theatre/Theatre Arts Management

Bachelor’S Degree, English And Drama