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· Provide strategic digital marketing services including: Paid Social Advertising, Email Marketing, Website Enhancements & Branding, Content Creation, Organic Social Media, Agency Management, and Analytics· Execute a Gap Analysis and build specific digital marketing and brand strategy based on growth opportunities and marketing inefficiencies.· Develop digital marketing strategy and manage strategy execution.· Strong focus on Paid Social Advertising for growing companies, utilizing… Show more · Provide strategic digital marketing services including: Paid Social Advertising, Email Marketing, Website Enhancements & Branding, Content Creation, Organic Social Media, Agency Management, and Analytics· Execute a Gap Analysis and build specific digital marketing and brand strategy based on growth opportunities and marketing inefficiencies.· Develop digital marketing strategy and manage strategy execution.· Strong focus on Paid Social Advertising for growing companies, utilizing social platforms to increase followers, leads and sales.· Utilize data and analytics to evaluate marketing efforts and consistently test, evolve, and optimize strategy. Show less

· Recruited to lead a group of thirty-eight volunteers, providing material and logistical assistance to those effected by poverty and/or other socioeconomic challenges, in the following Third World countries: South Africa, Zimbabwe, Zambia, Malawi and Vietnam. · Developed strong leadership and problem-solving skills through mentoring the thirty-eight participants in high-stress situations while navigating cultural sensitivities and dangerous environments.· Bridged cultural and language… Show more · Recruited to lead a group of thirty-eight volunteers, providing material and logistical assistance to those effected by poverty and/or other socioeconomic challenges, in the following Third World countries: South Africa, Zimbabwe, Zambia, Malawi and Vietnam. · Developed strong leadership and problem-solving skills through mentoring the thirty-eight participants in high-stress situations while navigating cultural sensitivities and dangerous environments.· Bridged cultural and language barriers, effectively communicating and working with diverse organizations worldwide.· Fostered teamwork and facilitated conflict resolution among participants, international partners and leadership team.· Daily activities involved teaching English, ministry with orphans and children, motivational public speaking and partnership with organizations already established in-country. Show less

· Managed five Digital Marketing channels to support newly acquired brand, Skip Hop; executing daily management as well as overarching strategy for Email, Paid Social Media, SEM, SEO, and Affiliate.· Developed budget and forecast for 2019 E-commerce Skip Hop business.· Partnered with Retail, Brand, Merchandising and Creative Marketing teams to collaborate on driving traffic to the website and storefronts, executing social sweepstakes and aligning on design of Marketing collateral. ·… Show more · Managed five Digital Marketing channels to support newly acquired brand, Skip Hop; executing daily management as well as overarching strategy for Email, Paid Social Media, SEM, SEO, and Affiliate.· Developed budget and forecast for 2019 E-commerce Skip Hop business.· Partnered with Retail, Brand, Merchandising and Creative Marketing teams to collaborate on driving traffic to the website and storefronts, executing social sweepstakes and aligning on design of Marketing collateral. · Marketing Lead for the large-scale project of website re-platform for Carters.com, Oshkosh.com and SkipHop.com.· Hand selected to provide Marketing perspective and ensure SEO compliance to create a best in class experience.· Partnered with the Development, Creative Marketing, Site Analytics, Project Management and Merchandizing teams to execute a seamless and holistic optimized website experience.· Presented project updates and new website experience strategies to Leadership team and Marketing counterparts. Show less

· Accepted into a global program, traveling to eleven countries in South America, Asia, Eastern Europe and Africa, to administer humanitarian aid, teach English, mentor adolescents and assist with various additional needs in each country.· Initially chosen to lead a team of seven people, then transitioned onto the leadership team managing all forty-eight participants.· Spent one month in each of the following countries: Chile, Argentina, Bolivia, Cambodia, Thailand, Serbia, Romania… Show more · Accepted into a global program, traveling to eleven countries in South America, Asia, Eastern Europe and Africa, to administer humanitarian aid, teach English, mentor adolescents and assist with various additional needs in each country.· Initially chosen to lead a team of seven people, then transitioned onto the leadership team managing all forty-eight participants.· Spent one month in each of the following countries: Chile, Argentina, Bolivia, Cambodia, Thailand, Serbia, Romania, Bulgaria, Ethiopia, Rwanda and Uganda. · Experienced eleven unique cultures and learned to live alongside many people with numerous backgrounds, varying ethnicities and in unfamiliar living conditions, while developing leadership skills by managing problem situations in high-stress environments. Show less

· Managed all Digital Marketing channels to support Canadian E-commerce business (cartersoshkosh.ca); executing daily management as well as overarching strategy for Email, Paid Social Media, SEM, SEO, Affiliate and Organic Social.· Developed budget and forecast for 2016 and 2017 E-commerce Canadian business.· Responsible for Marketing Budget and ROI expectation.· Launched Instagram to support Canadian brand and constructed all content, cadence and strategy.· Managed four… Show more · Managed all Digital Marketing channels to support Canadian E-commerce business (cartersoshkosh.ca); executing daily management as well as overarching strategy for Email, Paid Social Media, SEM, SEO, Affiliate and Organic Social.· Developed budget and forecast for 2016 and 2017 E-commerce Canadian business.· Responsible for Marketing Budget and ROI expectation.· Launched Instagram to support Canadian brand and constructed all content, cadence and strategy.· Managed four agencies and the relationship with our Toronto Marketing team, learning to effectively communicate with Leadership and partners internationally.· Partnered with Retail, Brand, Merchandising and Creative Marketing teams to collaborate on driving traffic to the website and storefronts, executing social sweepstakes and aligning on design of Marketing collateral. Show less

· Responsible for the execution and maintenance of Carter’s elite campaign and trigger email marketing program· Analyzed and reported on email performance, optimizing strategy daily, weekly and monthly based on key findings.· Personalized marketing message using database segmentation based on geography, child’s age and/or gender and purchase behavior.· Created an improved reporting structure for weekly and monthly KPI reporting.· Responsible for maintaining day by day yearly… Show more · Responsible for the execution and maintenance of Carter’s elite campaign and trigger email marketing program· Analyzed and reported on email performance, optimizing strategy daily, weekly and monthly based on key findings.· Personalized marketing message using database segmentation based on geography, child’s age and/or gender and purchase behavior.· Created an improved reporting structure for weekly and monthly KPI reporting.· Responsible for maintaining day by day yearly email cadence calendar, utilized by over 50 cross-functionals.· Collaborated with Creative Marketing, Merchandising and Retail teams to effectively communicate multiple merchandising and marketing objectives in each email send. Show less

· Responsible for managing over three hundred Affiliate partner relationships for both Carter’s and OshKosh B’gosh.· Worked and collaborated with all channel marketing managers including Email, Paid Social Media, SEM, SEO, and Affiliate to align on promotional marketing messages for the website. · Partnered with Carter’s and OshKosh B’gosh retail teams to execute omni-channel marketing campaigns.· Analyzed data, utilizing Coremetrics, to make business decisions and create overall… Show more · Responsible for managing over three hundred Affiliate partner relationships for both Carter’s and OshKosh B’gosh.· Worked and collaborated with all channel marketing managers including Email, Paid Social Media, SEM, SEO, and Affiliate to align on promotional marketing messages for the website. · Partnered with Carter’s and OshKosh B’gosh retail teams to execute omni-channel marketing campaigns.· Analyzed data, utilizing Coremetrics, to make business decisions and create overall Affiliate marketing strategy.· Maintained the “Special Offers Page” on Carters.com and Oshkosh.com, editing coding and working with Demandware. Show less

· Learned the details and strategy behind all Digital marketing channels.· Managed Organic Facebook updates and worked with the Social Marketing team to execute sweepstakes and giveaways.· Executed a Facebook media buy, choosing target segments and serving ads to promote the website and gain Likes.· Preformed SEO copy audits ensuring promotional accuracy throughout the channel.· Composed and presented a competitive analysis for Carter’s and OshKosh B’gosh top competitors… Show more · Learned the details and strategy behind all Digital marketing channels.· Managed Organic Facebook updates and worked with the Social Marketing team to execute sweepstakes and giveaways.· Executed a Facebook media buy, choosing target segments and serving ads to promote the website and gain Likes.· Preformed SEO copy audits ensuring promotional accuracy throughout the channel.· Composed and presented a competitive analysis for Carter’s and OshKosh B’gosh top competitors, analyzing their Digital marketing strategies and presenting key findings. Show less

• Introduced the WeCar program to its first site in the Southeast and established a marketing strategy, building brand awareness for this program.• Coordinated with club directors and spoke in front of clubs with 100-200 members.• Organized all marketing and promotions on campus while interacting with students accurately explaining the WeCar program.• Won the WeCar Internship Scholarship by presenting my marketing strategy for Auburn University and future recommendations for the… Show more • Introduced the WeCar program to its first site in the Southeast and established a marketing strategy, building brand awareness for this program.• Coordinated with club directors and spoke in front of clubs with 100-200 members.• Organized all marketing and promotions on campus while interacting with students accurately explaining the WeCar program.• Won the WeCar Internship Scholarship by presenting my marketing strategy for Auburn University and future recommendations for the program, competing against 60+ interns across the US. Show less

• Executed Kaplan marketing campaigns across Auburn University’s campus, reaching over 20,000 students.• Memorized an extensive amount of information regarding all graduate school tests.• Spoke in front of large groups of students, confidently explaining Kaplan products.

• Developed a deep understanding for International Marketing and gained experience through observing European methods.• Communicated efficiently with magazines, appropriately conveying Elizabeth Arden’s brand message for advertisements.• Participated in Public Relations events by editing press releases and comprising numerous giveaway packages.