Amy Boese Email and Phone Number

➢ Oversee a team of eight staff members managing project completion and facilitating their growth through weekly status meetings promoting a higher performing workforce➢ Develop media strategies to complement overall marketing campaigns to reach target audiences with desired messaging➢ Write and execute National and Local Media plans for Sears with a budget of $300 million➢ Communicate plan direction to partner agencies and work collectively to create cohesive recommendations to ensure all marketing assets are aligned to one focused communication to the consumer➢ Manage the execution of media plans including TV, Radio, Print, Outdoor, Digital and Mobile Media➢ Implement Mobile Media strategies as a new media extension for Sears➢ Offer alternative media options to increase media weight when traditional methods became unavailable i.e. Online Video➢ Serve as primary daily contact with Media Services team at Sears with ongoing direct communications with Business Unit CMOs and Directors

Wrote and executed National and Local media plans for Sears with budgets ranging from $10 million to $30 millionCreated local media plans in Top 10, 25, and 50 marketsCommunicated plan direction to partner agencies to create cohesive recommendations Managed the execution of media plans including TV, Radio, Print, OOH, and Digital MediaPresented alternative media options to increase media weight when traditional methods became unavailable Daily contact with Media Services team at Sears and additional outreach with Business Unit CMOs and DirectorsOversaw a team of three junior staff members and facilitated growth through daily status meetings and by providing opportunities to undertake challenging projects

Wrote and executed media plans for the Chicago Convention and Tourism Bureau to increase meeting and tradeshow bookingsCreated a media plan including trade publications, national newspaper, digital properties, wireless platforms, search media, and OOHDeveloped an evaluation method to review publications based on plan criteriaImplemented digital programs including display advertising, custom e-blasts, search media, and video unitsExpanded the Chicago Convention and Tourism Bureau’s message into wireless platforms and social media networksDeveloped a media plan for the GLBT community to increase travel to Chicago Presented media plan to Vice President of Marketing and Sales and CEO

Developed and executed media plans for Wrigley, Kimberly Clark Corporation, Motorola and Castrol with media budgets ranging from $5 million to $30 millionExtensive experience in planning for CPG clientsManaged associates and facilitated their growth via weekly status meetings, training seminars, developing and monitoring goals which promoted a higher performing workforceSpecialized in print planning and negotiating for Kimberly Clark with media budgets over $20 millionExecuted high impact unit’s in publications and cross platform programs between print and digital propertiesManaged annual and monthly billing for clients Utilized research programs to optimize media plans including TView, Simmons, MRI, Iconoculture, and CMRPresented media plans to brand managers and senior brand managers at Fortune 500 companies

Wrote media plans for clients including Eagle Ridge Resort and Spa, FTI Consulting, Darden School of Business, Popeyes Chicken, Bay Furniture and Shoe Carnival using multiple media outlets with media budgets ranging from $1 million to $15 millionDeveloped media plans that included newspaper, magazine, local radio, local television, online, and outdoor advertising for client media plansUtilize research programs to determine target audience, media usage, and calculate reach and frequency for media plans including Scarborough, Simmons, MRI, Telmar, Sqad, and ComscoreSuccessfully manage demanding client needs by establishing open lines of communication, face to face client meetings and weekly client status calls to keep them informed of all plan activities Negotiate and purchase client print, online, and outdoor media buys Served as main point of contact for media buyers to ensure local television and local radio spots are purchased to meet client’s media goalsMaintain day-to-day contact with clients to keep them informed of all plan activities

Analyzed media outlets for new and current clients in the real estate industryWrote media plans for all new clients using newspaper, magazine, and local radioMaintained and produced all media invoicing every month for over 80 clients in excess of $10,000 per monthReviewed all media billing to ensure accurate billing of clients compared to vendor billingCreated insertion orders for all media buys on a weekly basis for over 80 clients

Created sales presentation using a variety of research tools including Scarborough, Simmons, Nielsen Ratings, CMR, Claritas, and Polk Auto Information Designed and maintained a bimonthly newsletter containing information on the television and advertising industries for the station and it’s clientsCreated one-sheets detailing station success during sweep periods using ratings information through Dem 32 and PC ReppakMonitored the NSI Chicago DMA meter sample to assure it contained the correct percentage of HispanicsMaintained local station program guides in accordance with network programming changes