Develop, implement and evaluate acquisition- and retention-focused marketing plans based on primary and secondary market research that include traditional advertising campaigns, social media and special events. Execute all public relations activities including writing and issuing press releases, conducting press conferences, making media appearances and pitching story ideas to local media. As well as managed the company's corporate brand. Conduct evaluation of potential product… Show more Develop, implement and evaluate acquisition- and retention-focused marketing plans based on primary and secondary market research that include traditional advertising campaigns, social media and special events. Execute all public relations activities including writing and issuing press releases, conducting press conferences, making media appearances and pitching story ideas to local media. As well as managed the company's corporate brand. Conduct evaluation of potential product lines and customer-facing applications and make recommendations based on analysis of findings. Manage launch of new products through the creation of comprehensive communications plans for internal and external markets.Develop product education materials for customers on entire suite of product offerings as well as create in-depth product training and documentation for employees.Manage all content and creative material on two external websites.Identify and facilitate collaborative opportunities in the community.Maintained department budget through annual allocation process, adherence to Lafayette Consolidated Government purchasing requirements and expense reporting. Show less

Adhere to department budget to ensure cost-effectiveness through tracking and reporting expenses.Work to increase market share in both primary and secondary markets.Build awareness of new service lines to generate positive cash flows.Coordinate all company fund raising efforts for non-profit organizations such as the Susan G. Komen Breast Cancer Foundation, March of Dimes, and United Way.Act as customer service ambassador with a focus on patient and physician… Show more Adhere to department budget to ensure cost-effectiveness through tracking and reporting expenses.Work to increase market share in both primary and secondary markets.Build awareness of new service lines to generate positive cash flows.Coordinate all company fund raising efforts for non-profit organizations such as the Susan G. Komen Breast Cancer Foundation, March of Dimes, and United Way.Act as customer service ambassador with a focus on patient and physician satisfaction as well as employee needs.Develop and enhance relationships with the media.Manage hospital adult and teen volunteer programs including recruitment, retention and education.Build strategic relationships with the medical staff, department directors and administration.Plan and organize community events and activities to promote name recognition and awareness.Develop content for employee newsletter, service brochures and other promotional materials. Show less

Developed and worked within a department budget.Coordinated numerous health education programs and events.Launched and coordinated the Healthy Lifestyle Coalition, a community coalition dedicated to promoting healthy lifestyle choices.Member of ad hoc committee that planned and organized a commemorative fish tile exhibit to raise funds for the community programs department.Maintained and managed commemorative fish tile exhibit.Maintained and coordinated… Show more Developed and worked within a department budget.Coordinated numerous health education programs and events.Launched and coordinated the Healthy Lifestyle Coalition, a community coalition dedicated to promoting healthy lifestyle choices.Member of ad hoc committee that planned and organized a commemorative fish tile exhibit to raise funds for the community programs department.Maintained and managed commemorative fish tile exhibit.Maintained and coordinated the use of the Woman's Foundation Classroom. Show less