Amy Cable Email & Phone Number

Egham, England, United Kingdom

Lead the development and execution of the European B2C marketing plans and strategy, aligning business and marketing objectives across five key European markets, leveraging data-driven insights to increase brand awareness, consideration, and customer engagement for the Enterprise Rent-A-Car brand.

Englefield Green, England, United Kingdom

Chair my daughters' school's PTA Group to help make school a fun and exciting experience for all the children that attend through the delivery of fundraising events.

Feltham, England, United Kingdom

Re-joined post-COVID to manage the marketing relationships across 24 airports in the UK & Ireland. Developed and executed strategic marketing initiatives, including premium product launches, exclusive events, festivals, and sales-driving campaigns through airport-owned, earned, and paid ATL channels.Key Achievements:• Negotiated airport media placements with Manchester and Stansted Airports, achieving +14% YoY sales growth.• Co-led Cadbury's FC activation at Stansted Airport with Harry Redknapp, enhancing Cadbury's travel retail brand position.

Windsor, England, United Kingdom

Managed the redesign of the British Gas (BG) Rewards Programme, streamlined the campaign delivery process from 9 weeks to 4 weeks and developed their Christmas 2021 loyalty rewards campaign driving +8% signups YOY in the first 2 weeks.

Hounslow, England, United Kingdom

Led marketing partnerships between World Duty Free and Heathrow Airport, driving high-impact campaigns to boost sales and our premium brand partnerships' awareness with travellers.Key Achievements:• Managed premium product launches for beauty and liquor categories.• Achieved +12% YoY sales growth for Whisky Festival 2019 in collaboration with Heathrow Airport • Full sell-out of the Aultmore Exclusive Single Cask Whisky within 12 weeks.• Drove +13% on sales forecast for the launch of Hendrick's AMAZONIA gin across 48 stores in the UK & Ireland through negotiated airport ATL media, owned channels and in store activation.• Won “Launch of the Year” (2019) at the DFNI Frontier EMEA Awards for the launch of The Macallan Concept No. 1 Whisky in Global Travel Retail, in collaboration with Edrington Group.• DFNI Frontier EMEA “Collaboration of the Year” Award (2020): Recognized for "Destination Beauty" campaign, a digital-first beauty initiative that drove strong engagement and collaboration between World Duty Free and Heathrow Airport.

Maidenhead, Berkshire, United Kingdom

Led the development and execution of marketing strategies for Weight Watchers Foods FMCG range and products in the UK.Key Achievements:• Directed consumer market research to identify and target younger, health-conscious audiences, supporting the successful repositioning of the brand.• Led the January 2018 shopper marketing initiatives for the exclusive launch of WW ready meals in Tesco, enhancing brand presence in the retail sector.

Richmond, Uk

Lead the company’s marketing function to deliver successful multi-brand marketing campaigns and localised marketing initiatives against incremental and secondary revenue objectives for the group’s 55 hotels. This included, but was not limited to, development of group wide event marketing collateral, restaurant brand communication development, new hotel and restaurant marketing and launch plans, leisure club marketing, party and social event marketing, as well as wedding marketing.Key Achievements:• Developed and implemented strong marketing campaigns, overseeing the launch of new hotel and restaurant concepts.• Achieved incremental revenue objectives through strategic marketing initiatives.

Denham, United Kingdom

Responsible for the co-ordination, execution and monitoring of performance of all through the line communications and campaigns bespoke to the UK&I region for IHG. This role has given me the opportunity to work and deliver strong marketing campaigns and initiative (including both BTL and ATL advertising) for the likes of some of IHG's most widely known hotel & resort brands including, but not limited to, Holiday Inn, Holiday Inn Express, Crowne Plaza and IHG Rewards Club.

Denham, United Kingdom

Responsible for the delivery of campaign and product marketing for both guest marketing and affiliate partnerships across Europe.In 2011, I created, set up and implemented the 3 year marketing plan for the Priority Club Rewards premium credit card - 'Priority Club Rewards Black Visa' - which I delivered from card creation and launch through to the start of yr 2. The card saw rapid uptake and saw nearly a 20% uplift in sales in yr 1 compared to the revenue driven in yr 1 of the Priority Club Rewards limited service card.

Chertsey, United Kingdom

As Promotions Manager for 2 of the UK’s leading resort theme parks, I was responsible for the strategic planning of brand enhancing activity through 3rd party partnerships, in order to grow visitor volume YOY.

Poole, United Kingdom

Responsible for the delivery of the UK and Pan European promotional strategies for 5 Dungeons sites across Europe.

Bournemouth, United Kingdom

Management of day-to-day online marketing projects for 7 key accounts including Visa UK, UKAEA, and Transport for London (TFL).

Ba (Hons), Business Management

3 Year Advanced Diploma, Business Administration And Management, General