Amy Cadora Email & Phone Number

Coppell, Texas, United States

A global innovator in safer, healthier, and more sustainable cleaning and personal care solutions, Norwex is dedicated to helping consumers live cleaner, safer, and better by eliminating toxins in millions of homes across 22 countries.• Promoted to lead a company-wide vision and strategy to transform the Norwex organization by creating a 10-year roadmap, immersing employees in a new mission statement, and helping teams achieve bold, purpose-driven objectives. Drive change across all areas of the business, including new product category development, packaging strategy, corporate philanthropic efforts, communications and messaging, partnerships, and M&A actions. • Report Directly to the Global CEO and Chairman of the Board. Manage cross-functional team members across Product Marketing, Creative, Product Development, Regulatory Compliance, and R&D.• Led a global rebranding initiative that modernized the Norwex brand, repositioned the company’s mission, and designed new packaging for 300+ product SKUs across the EU, North America, and Asia Pacific region. Currently carrying out a major project to completely update all product materials and packaging designs. • Leading a project to strengthen product marketing across all SKUs to deliver a 15% increase in sales. Craft and refine individual product stories to clearly demonstrate benefits and the superiority of offerings to consumers. • Participate on a team responsible for redefining the company’s approach to marketing in the post-COVID business environment. Develop strategies to evolve Norwex’s channel, product line, and sales and marketing processes to better meet the new needs of customers while targeting younger and more diverse consumers.• Responsible for the strategy, execution, and reporting of corporate Environmental, Social, and Governance (ESG) goals. Drive sustainability and innovation in product, packaging, supply chain, waste, and carbon neutrality.

Coppell, Texas, United States

• Developed and executed product and category strategies, expanded from 5 to 16 countries, delivered consistent double-digit growth, and transformed Norwex into a thriving modern brand. • Expanded the marketing department from an original starting point of 2 people, hired and developed a global team of 5 direct reports and 30 indirect personnel,. • Set the brand and mission of Norwex to position it as a global leader in the healthy lifestyle segment. Created a “green movement” within the company to build a lifestyle brand focused on creating a healthy life and home, developed mission-based awareness campaigns, and produced a blog, podcasts, and engaging digital content. • Created a product pipeline with expanded offerings in multiple categories that aligned with the company’s new mission. Accelerated development from 15 to 80 new product launches per year across 4 annual launch cycles. • Led product development to quietly re-engineer all household cleaning products and successfully transition from third-party contract manufacturers to a new in-house R&D and production facility• Drove product innovation to develop the first recycled microfiber cleaning cloth, one of the most concentrated laundry detergents, antibacterial pillowcases and sheets, natural personal care products, and products utilizing ocean bound plastics. Secured an OEKO-TEX certification and USDA Certified Biobased product label. • Led the development of an additional company URL that built a community around the Norwex brand and attracted 60,000 members with interactive tools, podcasts, and articles focused on living a healthier lifestyle. • Served as an educator and advocate speaking regularly at conferences and events to educate people on the harm chemicals can have on our families and the planet, inspire action, and move toward a healthier way of living.

Broomfield, Colorado, United States

Leveraging extensive marketing expertise to provide customized client solutions, Counterpoint assisted natural and organic products companies in the areas of product development, trend analysis, branding, and distribution. • Led a range of marketing consulting engagements to help clients achieve strategic growth objectives, evaluate potential revenue streams, transform business operations, and develop highly successful new products. • Pangea Organics, Business Transformation Advisor – Boulder, CO – Analyzed the company and developed a comprehensive business plan to transition the retail and online natural skin care business into direct sales. • New West Capital Partners, Acquisitions Consultant – Denver, CO – Assisted the PE firm to identify, audit, and acquire natural product companies and successfully pinpointed three high potential acquisition targets.

Golden, Colorado, United States

• Led the marketing vision, repositioned the brand, and identified M&A targets in the Natural/Organic sector. Turned around the business following the acquisition by PE owners and increased sales from $1.2M to $2M in the first year.

Pleasanton, California, United States

• Led product development and marketing for a $35M personal care and household line. Developed a channel strategy, restaged product lines, created high-performing concepts, and increased YoY revenue growth by +300% to $6M.

Oakland, California, United States

• Created the company’s first products line, the Frulatte Energizing Smoothie, achieving $2.5M in retail sales in the first 9 months. Secured national and regional distribution with top retailers and media coverage within major US publications.

San Francisco, California, United States

• Led brand management activities across 55 personal care and household products, guided product development efforts that resulted in nine pending patents, and successfully increased revenue from $8M to $23M (+145%) in the first year.

Milton Keynes, England, United Kingdom

Boulder, Colorado, United States

Double Degree: B.S. And B.A., Marketing, Political Science

Introduction To Sustainability And Environmental Management

Sustainable Business Strategy