Amy Cairns Harrison Email and Phone Number

Partnering with global, regional, and local clients across government, healthcare, nonprofit, and corporate sectors, I developed targeted communications strategies to drive engagement, strengthen reputations, and amplify organizational impact.Key Responsibilities & Achievements:Strategic Planning & Brand Development: Created and executed integrated communications and marketing strategies to align organizational goals with audience engagement across multiple sectors.Led brand development initiatives, including messaging frameworks, visual identities, and narrative cohesion to build trust and clarity.Content Creation & Media Relations: Crafted compelling speeches, op-eds, talking points, and media materials for executives and leadership teams, driving thought leadership and public visibility.Successfully pitched and secured earned media placements, enhancing clients’ credibility and reach.Digital Transformation: Designed and launched websites and digital campaigns, using data-driven insights to improve usability, engagement, and measurable impact.Developed social media strategies and dynamic content that increased audience engagement and brand recognition.Leadership Development & Media Training: Designed and facilitated media spokesperson and crisis communications training workshops for executives, government officials, and senior teams.Prepared leaders for high-stakes interviews, public statements, and panel discussions to ensure message clarity, authenticity, and confidence under pressure.Crisis Communications Management: Supported clients during organizational and public crises with real-time strategy, messaging, and media guidance, mitigating risks and preserving reputation.Project & Stakeholder Management: Collaborated cross-functionally with teams, agencies, and senior leadership to align goals, streamline workflows, and deliver projects on time and within budget.

As the first Chief Communications Officer (CCO) and Chief of Staff for the City of Summit, New Jersey, I spearheaded the establishment of the city's Communications Office, setting a strategic direction and laying the foundation for a sophisticated communications infrastructure. In this executive role, I demonstrate visionary leadership and strategic oversight in facilitating and enhancing dynamic two-way, general, and emergency communications channels between the city administration and its constituents. My responsibilities encompass the creation and management of content that is not only disseminated through traditional media outlets but also strategically deployed across the city's official website, various social media platforms, and through other innovative informational and promotional channels. My role is pivotal in ensuring that the city's communications strategies are both effective and aligned with the broader objectives of the City of Summit, thereby enhancing civic engagement, transparency, and public trust.

Leveraged deep insights into client business requirements, this role involved conducting thorough evaluations to identify and implement the most impactful research methodologies that underpin and enhance strategic marketing, communications, and public relations initiatives. With a profound understanding of interactive media, user experience strategies, and solutions, this consulting role demanded a high level of expertise in crafting and guiding the execution of strategic plans that drive engagement and achieve measurable outcomes for clients.Generated innovative and compelling marketing and press materials, along with the strategic oversight of public relations and marketing campaigns. It involved the creation and curation of content for social media, ensuring a cohesive and powerful brand narrative across all digital platforms. Additionally, in this role I advised on the effective distribution of marketing press materials to optimize reach and visibility across diverse channels with the goal of maximizing impact and driving forward the organizational objectives.

Established, scaled, and led the Interactive Media Strategy group, embodying visionary leadership in guiding clients to seamlessly align their offerings with consumer needs while crafting viable online business strategies. This role encompassed the development of innovative strategies aimed at amplifying customer engagement and driving revenue growth, ensuring initiatives were directly aligned with overarching business goals.As a key advisor and member of the leadership team, I delivered insightful feedback and strategic recommendations to shape the direction and decision-making processes for a global base. The role was pivotal in formulating and implementing comprehensive strategic plans, demonstrating a commitment to achieving long-term business objectives.Beyond strategic oversight, this executive capacity is dedicated to fostering a culture of excellence among team members through active mentorship. This includes enhancing their ability to meet critical deadlines, refining their skills, and nurturing valuable media relationships, thereby strengthening the organization's market position and brand reputation.Actively mentors staff and guides ability to meet deadlines, enhance skills and cultivate media relationships.

Partnered with key stakeholders across business units to clearly understand business needs, customer insights, competitive landscape and define online solutions and user experience design to achieve business objectives. Worked with and supported management in the annual planning and goal-setting processes to continue the evolution and innovation of online capabilities. Recommended analysis and reporting requirements to include new site features and functionalities and identify areas for process improvements.

Utilized quantitative and qualitative market research solutions to help inform strategic decisions, and optimize business, marketing and communications strategies. My work fueled thought leadership, and was implemented to effectively drive strategic communications efforts for a global client base.

Conducted interviews to develop a comprehensive database of athlete information to inform "Local Hero" program as part of NBC 1992 Olympics Broadcast from Barcelona, Spain.

Managed all community development initiatives throughout the non-profit 501(c)3 organization. Planned, developed and implemented programs to promote community awareness and action. Established media protocols and build relationship with local and national media outlets. Coordinates fundraising initiatives.