Amy Murphy Email & Phone Number

Rock Hill, Sc, Us

Lead digital activities for the North American Customer Center (US, Canada, Mexico), spearheading a communication strategy to increase our brand presence in targeted market segments. Roles & Responsibilities:Team Leadership: Manage and develop a digital team to achieve strategic goals for brand awareness, lead generation, and content creation.Strategic Collaboration: Partner with product marketing and global divisional customer experience teams to ensure marketing efforts support overall brand strategy and execution of marketing initiatives on both a local (North America) and global scale.Campaign Execution: Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns within an aligned marketing budget.Demand & Lead Generation: Lead inbound and outbound marketing efforts to generate and nurture leads, implement lead scoring, and seamlessly deliver qualified leads to the sales team.Content Creation: Create and oversee the design and production of trade and consumer advertising, promotional materials, and literature.Product Launches: Coordinate with local and global Product Marketing Managers to execute marketing activities and campaigns in support of new product launches.Cross-functional Partnership: Work with internal and external stakeholders, including business line managers, sales, service, social media, e-commerce, and creative agencies, to integrate solutions and drive innovative solutions.Social Media Strategy: Develop and implement a multi-tiered communication plan across social media platforms such as LinkedIn, Facebook, Instagram, and YouTube.Website Management: Maintain and optimize local websites for enhanced customer engagement and user experience.Performance Metrics: Measure and report the performance of digital marketing campaigns, assessing results against brand KPIs.

Rock Hill, Sc, Us

Demand & Lead Generation: Lead inbound and outbound marketing efforts to generate and nurture leads, implement lead scoring, and seamlessly deliver qualified leads to the sales team.Content Creation: Create and oversee the design and production of trade and consumer advertising, promotional materials, and literature.

Morrisville, Nc, Us

Craft and execute digital and e-commerce advertising strategies for multiple clients on Amazon and Walmart platforms.Manage client budgets and financial account planning, often exceeding $1M GMV, to meet KPI and ROI goals.Develop holistic digital marketing strategies to enhance client brand awareness and sales.Conduct data analysis for keyword research and bid placement.Led weekly and quarterly client meetings to review account health and set future goals.

Los Angeles, Ca, Us

**Studio Enterprise purchased Center for Excellence in Higher Education's (CEHE) company assets and workforce in August 2021, after CEHE's closure.**Developed email content and email automation strategy for lead generation and lead nurturing campaigns for South University and The Art Institutes.Developed a plan with key stakeholders at South University to optimize email and SMS strategic messaging for student life cycle.Developed a plan for key stakeholders at South University to establish a new, cross-functional and omni-communication strategy for student recruitment and retention.Spearheaded efforts to develop, design, and implement bi-monthly email newsletter for The Art Institutes. Coordinated with Senior Marketing Operations Director to bring new and current electronic marketing strategies up to best practice for increased conversions. Managed outside vendor relationships to develop, prioritize, and deliver email campaigns for lead generation, lead nurture, and lifecycle communication strategies.Collaborated with creative team to oversee design and creative direction for all lead generation email campaigns for South University and The Art Institutes.

Salt Lake City, Utah, Us

**Center for Excellence in Higher Education closed August 2021 and all assets and workforce were purchased by Studio Enterprise.**Develop and implemented email marketing and SMS campaigns to drive engagement and conversion for Independence University.Manage email marketing tools and automation systems (Act-On) to streamline campaign processes.Segment and target email lists for personalized messaging and improved performance.Conduct A/B testing to optimize email content, subject lines, and send times.Monitor and analyze campaign performance metrics to inform future strategies.Ensure compliance with email marketing laws and best practices, such as GDPR and CAN-SPAM.Collaborate with design and content teams to create compelling email templates and content.Stay updated on industry trends and emerging email marketing technologies.Troubleshoot and resolve issues related to email delivery and performance.Report on key email marketing metrics and present insights to stakeholders.

**Laid off due to unexpected company closure October 2019**Designed and developed marketing websites and lead gen landing pages via WordPress frontend development.Utilized performance metrics and insights to increase online conversion rate from 10% to 18%.Helped develop a project management system to coordinate tasks, priorities and communication between IT and marketing departments.Performed usability tests for UI/UX standards and fix conversion drop-off points.Coordinated with brand managers to streamline stakeholder requests, remain in budget, andmanage strict deadlines.Oversaw design and execution of web, PPC and direct mail designs to maintain consistency ofbrand visuals and messaging.

Phoenix, Arizona, Us

Developed and designed marketing collateral for all company B2B and B2C communications, including plan booklets, newsletters, promotional and marketing materials.Developed monthly email newsletters and campaigns and increased email CTR by 13%.Maintained and updated company social media accounts.Managed Google Reviews campaign, increasing company rating from 2.3 to 4.8/5 stars.Assisted IT with SEO keyword strategies for website copy.Redesigned company website to increase UI/UX principles.

Developed and maintained marketing websites and landing pages on WordPress platform.Helped with creation of digital marketing and brand management teams to bring online registration on conversion strategies in-house.Coordinated with CMO to develop visual and written content for websites, press releases, directmail, and other communication deliverables.Wrote and edited direct mail copy and proofed event information and design consistency.

Ma, Technical And Professional Communication

Ba, English; Writing And Publication Studies