Performance Analytics leader within Edelman DxI and Performance Client Lead for Google.• Oversaw start-to-finish analytics programs, including initial proposal, budget estimates & scoping, KPI identification, cross-team executional insights, and client reporting.• Retained >95% of direct report and project teams across levels. Provided supportive leadership and motivated performance with autonomy, transparency, and clear career progression.• Created training materials for measurement frameworks, insights, and data storytelling.

Led digital analytics team in the Pacific Northwest, overseeing client projects and local analysts.• Assigned work based on employee strengths and growth areas, setting clear performance expectations.• Drove measurement innovation across digital and PR projects, achieving impactful results.• Partnered with underserved teams to share knowledge, increase consistency, and develop mutually beneficial practices.• Lead a council bringing traditional and digital teams together to create informed communications strategy, define cross-channel success metrics, and set realistic projections.

- Provide department leadership through advocacy and support. Examples include: Negotiating for better department inclusion on various projects, building foundational connections with other departments, mediating conflicts as they arise, identifying training opportunities for employees, providing templates and best practices, and assisting analysts as they work through difficult tasks.- Manage work output and performance for a team of up to 8 analysts and leads while providing career management and mentorship to up to 5 direct reports.- Bring in new work by building strong client relationships and proactively identifying data & insight needs.- Act as key participant of successful pitches where data and insights were core components.- Simultaneously oversee several distinct projects on multiple clients.

- Lead work on multiple digital analytics and/or web optimization projects.- Provided supporting analysts with critical feedback to get to deeper, more actionable insights.- Worked side-by-side with strategy to deliver data-driven perspectives on creative work at each opportunity.- Standardized processes and deliverables to ensure the output is high quality, impactful, and resonates with the client.- Served as local Subject Matter Expert for Google Tag Manager implementations, providing ad-hoc assistance on difficult projects.

- Delivered recommendations and final assets for tagging and tracking performance for the entire customer journey, from external traffic drivers to internal behavioral metrics and conversion actions.- Provided measurement guidance, compiled analytics dashboards, and prepared behavioral insights for multiple channels across a wide variety of industries and product sets, including Utilities, Home Improvement, Paper, Non-Profit, Computer Hardware, Emerging Technologies, and Software.- Created innovative new composite metrics which helped to identify optimization opportunities by combining quantity and quality metrics into a single visualization.- Encouraged department knowledge sharing by setting up and leading analyst-focused peer Q&A sessions.

-Support eCommerce marketing team’s new customer acquisition endeavors by providing pre-launch insight on website tracking needs and post-launch reporting on projects and promotion results, including revenue, orders, conversion, and gross yield.-Compile and distribute key metric reporting, including a weekly business review which provides peers and executive leadership with visual representations of high level Wireless eCommerce metrics.-Analyze and determine statistical significance of A/B and Multivariate test results to optimize website conversion.-Report website performance metrics such as clickthrough rate, conversion rate, unique impressions and clicks.-Seek underlying questions behind requests, to provide clean and efficient results which present business owners with actionable data.-Work with other teams to ensure data quality is maintained and to design solutions if any issues arise.-Create business case models to aid in project development and promotion approvals, and modify to determine actual results-Build forecast models using statistical analysis to predict future customer behavior based on order attributes.-Identify key performance indicators for clients, construct high level dashboards for monitoring as well as detailed reports to provide insight on metric drivers.

-Managed details of usability research projects from start to finish.-Worked directly with a team of researchers to satisfy participant needs for very specific consumer profiles.-Regularly assisted other coordinators with difficult participant needs.-Queried from database of participants to find profile fits for various usability studies.-Efficiently supported the hardware department while serving the needs of a core team and day to day participants.