Amy Chen Email & Phone Number

台灣 臺北市 台北

中国 上海市

Key job responsibilities:1. Acquired the Certification of Pet Food Nutritionist.2. Establishing a brand-new pet food brand; including CI/VI development, product research and development, production, sales, complete supply chain development and execution, negotiation with distributors, market development, channel development, brand promotion, e-commerce operations, warehouse, and logistics management.3. Annual/monthly P&L, sales strategy formulation and execution, market promotion strategy and execution, major channel development strategy and execution, target customer analysis, and product line planning.4. Operation of offline stores and online shopping malls, social media management, media relations, advertising placement, customer relationship maintenance, consumer education, construction of private domain market for brand, increase sales and brand exposure visibility.5. Utilize diversified social media, private domain, and e-commerce platforms to establish brand awareness and professionalism during the initial stage, and then promote, acquire customers, and generate sales.Achievements:Achieved a 200% growth in business performance from 2020 to 2021.

中国 上海市

http://www.wsspace.cn/http://www.wdesign.hk/Key job responsibilities:1. Responsible for developing short-term, mid-term, and long-term company expansion strategies, conducting strategic analysis, devising marketing and sales strategies, implementing integrated marketing, and maximizing brand equity to achieve an annual revenue target of 300 million RMB.2. Annual/monthly P&L, sales strategy formulation and implementation, market promotion strategy and implementation, major channel development strategy and implementation, target customer analysis and product line planning.3. BD (Business Development), Marketing, Digital Marketing, Commercial Marketing, EC (E-commerce), CRM, PR (Public Relations), social media, Cross-Brand Collaboration, Online Store, Art Curation, International Brand Cross-Border Cooperation.4. Building the personal brand of the company's founder - Wu Bin, from a group of professional designers to a high-end customer base.5. Promote participation in international design awards to enhance overseas recognition and international visibility.Achievements:1. Establishment of an art gallery, curation of over 20 art exhibitions, and artist management.2. Facilitated collaboration between Ferrari automobiles and Longhi furniture from Italy for a limited-edition design.3. Launched an online store and managed social media platforms such as Facebook, Instagram, Weibo, WeChat, and Little Red Book.

Shanghai City, China

http://www.m-glorycasa.com/ ; https://www.chinaredstar.com 港交所1528;上交所601828Key job responsibilities:1. Responsible for analyzing the company's strategic plan to achieve annual sales revenue of 3-5 billion RMB, developing short, medium and long-term marketing and sales strategies, executing new channel development strategies, integrating marketing, improving brand value, managing media and social media relationships, and establishing a CRM customer relationship management system.2. Annual/monthly P&L, national store expansion plan, national franchise system strategy development, target customer analysis and product line planning for each store.3. Commercial Marketing, Digital Marketing, social media, and PR Collaboration Strategy Planning4. Introducing new foreign partner brands, developing and negotiating cross-industry collaborations.5. Brand image building, promotion of brand awareness, implementation of strategies to attract customers to all stores nationwide.6. Implementation of a procurement system to accelerate procurement process, improve procurement quality and stability, and complete the national procurement framework.Achievements :1. Open three new stores within a year, increasing annual revenue from RMB tens of millions to 250 million.2. Responsible for annual product selection and market strategy budget of 100-200 million RMB.3. Develop and execute new channel development strategies, create innovative cooperation models, and collaborate deeply with about 50 domestic high-end home designers to achieve a win-win situation.4. Deep collaboration with the art circle, from private artist banquets to curated exhibitions, driving media exposure and sales growth, accounting for 10% of annual revenue.5. Opening events, press conferences, multiple VIP activities, collaboration with Beijing UCCA Contemporary Art Center annual event, Milan Furniture Shanghai Exhibition activity, and designer events.

Shanghai City, China

Key job responsibilities:1. Responsible for marketing strategy of an annual turnover of approximately 500 million RMB, including commercial leasing, luxury home furnishings, and imported curtains.2. Develop brand positioning, image, P&L, overall marketing strategy and execution, digital marketing, media & social media operation, CRM, budgeting, and control for a new brand and business model.3. Collaborate with product development plan for brand marketing plan execution, including market evaluation, product positioning, consumer analysis, sales strategy/integration/execution/effectiveness evaluation.Achievements:1. Increased annual revenue of a single store from RMB 10 million to RMB 200 million within five years.2. Effectively utilized the CRM database of existing customers, with old customers accounting for 60% of total revenue.3. Established and executed the company's social media platform and operation strategy, increasing the number of effective followers and content, resulting in 30,000 followers from 0, and successfully converted to sales.4. Planned diversified cross-industry cooperation strategies, organizing more than 40 targeted customer offline events annually.5. Utilized abundant and strong media resources, formulated annual media public relations and media buying plans, and achieved approximately 1000 media reports per year.6. The opening press conference typically has 100 media outlets, 100 targeted customers and designers on site, resulting in over 100 media reports, including TV, print, social and online media.7. store openings, special events, and targeted customer events. The events have been designed to reach out to high-end customers and to promote the brand to the target audience:• Collaborations with high-end brands, such as Rolls-Royce, Bentley, Maserati, Jaguar, Mercedes-Benz, BMW, and Land Rover• Collaborations with high-end lifestyle brands, such as Bvlgari, Jiahao Yacht Club, Jiulongshan Polo Club, and Tangchen Golf Club

Shanghai City, China

https://www.want-want.comKey job responsibilities:1. Mainly responsible for government public relations, media activities, and charitable donations in Taiwan and various regions of mainland China.2. Acquired Taiwan's China Times Media Group and responsible for communication between governments and media on both sides of the Taiwan Strait.3. Arrange visits between governments on both sides of the Taiwan Strait.Achievements:Company crisis management, successfully resolved over 10 food crisis incidents nationwide.

Shanghai City, China

https://san-want.hotels-shanghaichina.com/In 2006, after successfully establishing itself as a leader in the retail food industry, the Want Want Group expanded into the hotel business in the Chinese market. The first hotel was the Shanghai San Want Hotel, a five-star hotel that officially opened in 2008. Through extensive publicity efforts and strategic partnerships with other industries, the group was able to quickly expand the hotel's brand recognition and boost its performance.Key job responsibilities:1. Oversee the entire process of hotel opening, formulate brand positioning, marketing and sales strategies, and develop food and lodging promotional activities.2. The hotel has 380 guest rooms under control, maximizing the benefits of the existing number of rooms.Achievements:1. Nearly 100 domestic and foreign media outlets attended and reported on the opening press conference, achieving rapid publicity and raising brand awareness.2. Effective promotion targeting the desired customer base led to rapid growth in revenue. The average occupancy rate for rooms was over 80% and the average seating rate for dining was over 70%.3. The profit department successfully utilized pricing and room planning to maximize revenue, achieving an average annual growth in revenue of 40%.

Taipei, Taiwan

Key job responsibilities:1. As the hotel's Marketing and Public Relations Director and spokesperson, responsible for the overall image packaging, marketing activity planning and execution, media relationship maintenance, negotiation of cross-industry collaborations, media advertising purchasing, and marketing budget planning.2. Responsible for planning and executing food promotions and guest room promotion projects, as well as media publicity for them.3. Responsible for finding and communicating with internationally renowned chefs to cooperate in Taiwan, and all relevant execution details.Achievements:1. Skilled in planning and executing Food Promotions with renowned international chefs and wineries. Previously collaborated with Italian wineries to invite sommeliers and chefs, which garnered love from both media and consumers with a 100% occupancy rate during the event and over 40 media coverage (TV/newspapers/websites).2. Strong media relations and innovative news planning, resulting in over 1000 media coverage in a year.3. Hosted several events, including hotel dining press conferences, the 15th anniversary of Sherwood Taipei, Secretaries' Night events, hotel charity events, and emceeing internal and external activities.

Taipei, Taipei City, Taiwan

Key job responsibilities:1. Acting as the media spokesperson and public relations representative for the hotel, responsible for overall internal and external branding, media relationship maintenance, cross-industry cooperation negotiation, and media advertising purchasing.2. Responsible for planning and executing food promotion and room sales campaigns, as well as media publicity for the hotel's food and beverage offerings.Achievements:1. Skilled in creative ideas generation and negotiation, achieving buzz marketing through collaboration with the Taipei Metro. The Taipei Mayor and hotel general manager were invited to ride the subway together to attend the press conference, with live coverage from media outlets, resulting in approximately 30 media reports nationwide (TV/print/online).2. Collaborated multiple times with sister hotels overseas to plan and execute joint activities and media events, resulting in high exposure and driving high business performance with seating rates reaching 90%. Examples include the Thailand Food Festival, Vietnam Food Festival, and Japan Food Festival.