Amy Chen
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Amy Chen Email & Phone Number

General Manager / Founder / CEO at MVSA hotel
Location: Taiwan, Taiwan, Taiwan, Province Of China 9 work roles 1 school
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Current company
MVSA hotel
Role
General Manager / Founder / CEO
Location
Taiwan, Taiwan, Taiwan, Province Of China

Who is Amy Chen? Overview

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Quick answer

Amy Chen is listed as General Manager / Founder / CEO at MVSA hotel, based in Taiwan, Taiwan, Taiwan, Province Of China. AeroLeads shows a matched LinkedIn profile for Amy Chen.

Amy Chen previously worked as Deputy General Manager at Mvsa Hotel and Founder & CEO at Wild Nose Pet Food Solution. Amy Chen holds Bachelor'S Degree, Communication from Christ’S College.

Profile bio

About Amy Chen

Individual StrengthsAn indispensable partner for cross-strait marketing: Based on the Taiwan experience, accumulated over 15 years of brand management and product marketing in the Chinese and global markets, we have insights into industry trends for hotel and catering, lifestyle retail, imported home furnishings, luxury goods, design and art, and pet-related industries in Mainland China. We implement this knowledge into brand marketing, product strategy, data analysis, full-cycle marketing plan development and execution, and continuous improvement through regular monitoring and evaluation. Branding & Marketing Strategy1. Has experience in establishing multiple new brands from 0 to 1 and are skilled in brand image planning (CI/VI), positioning, and marketing strategy execution. We also have the ability to achieve strategic goals for enterprises at different stages of development.2. Adopts a profit-oriented approach to marketing strategy formulation. Based on the company's objectives, market characteristics, and cost and profit considerations, we develop sales and promotion plans to achieve dual profitability in brand promotion and product sales.3. Amy leverages matrix-style data analysis by integrating market big data, P&L sales data, and customer data. By combining business thinking and data mining, we extract high-yield marketing strategies and insights for efficient market promotions.4. Has experience in negotiating and establishing multiple cross-industry collaborations, achieving a win-win effect where 1+1>2. Achieve high returns with low costs. Digital Marketing1.Social media management: Planning and utilization of FB, Line, IG, Tik Tok, YouTube, Weibo, WeChat, and Little Red Book, as well as fan management and the extension of fan economy. Experience in operating multi-brand KOL and influencer marketing to drive brand awareness and business performance.2.Portal website: Manage SEO and SEM optimization and advertising campaigns on Google and Baidu.3.E-commerce Operation: Assessment and negotiation of e-commerce channels; operation and advertising strategies for different platforms. Business Development &CRM1.New channel development and negotiation, expanding sales channels and improving performance.2.Using CRM to maintain relationships with existing customers and improve customer loyalty, resulting in continued repeat purchases and new customer referrals, achieving 60% of annual sales from repeat customers. PR & Media buyerCreating newsworthy content and fostering good media relationships to achieve high levels of exposure.

Listed skills include Marketing Strategy, Marketing Communications, Public Relations, Online Advertising, and 15 others.

Current workplace

Amy Chen's current company

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MVSA hotel
Mvsa Hotel
General Manager / Founder / CEO
9 roles

Amy Chen work experience

A career timeline built from the work history available for this profile.

Deputy General Manager

Current
Mvsa Hotel

台灣 臺北市 台北

Jun 2023 - Present

Founder & Ceo

Wild Nose Pet Food Solution

中国 上海市

Key job responsibilities:1. Acquired the Certification of Pet Food Nutritionist.2. Establishing a brand-new pet food brand; including CI/VI development, product research and development, production, sales, complete supply chain development and execution, negotiation with distributors, market development, channel development, brand promotion, e-commerce.

May 2020 - Jul 2023

Cmo

W. Design Group

中国 上海市

http://www.wsspace.cn/http://www.wdesign.hk/Key job responsibilities:1. Responsible for developing short-term, mid-term, and long-term company expansion strategies, conducting strategic analysis, devising marketing and sales strategies, implementing integrated marketing, and maximizing brand equity to achieve an annual revenue target of 300 million RMB.2..

Oct 2018 - Feb 2020

Vice General Manager

Glory Casa From 红星美凯龙 / Luxury Furniture And Home Deco

Shanghai City, China

http://www.m-glorycasa.com/; https://www.chinaredstar.com 港交所1528;上交所601828Key job responsibilities:1. Responsible for analyzing the company's strategic plan to achieve annual sales revenue of 3-5 billion RMB, developing short, medium and long-term marketing and sales strategies, executing new channel development strategies, integrating marketing.

Sep 2016 - Sep 2018

Director Of Marketing

Tiamantti / Italy Luxury Furniture

Shanghai City, China

  • Key job responsibilities:1. Responsible for marketing strategy of an annual turnover of approximately 500 million RMB, including commercial leasing, luxury home furnishings, and imported curtains.2. Develop brand.
  • Collaborations with high-end brands, such as Rolls-Royce, Bentley, Maserati, Jaguar, Mercedes-Benz, BMW, and Land Rover
  • Collaborations with high-end lifestyle brands, such as Bvlgari, Jiahao Yacht Club, Jiulongshan Polo Club, and Tangchen Golf Club
Feb 2011 - Aug 2016

Manager Of Government Pr

Want Want China

Shanghai City, China

https://www.want-want.comKey job responsibilities:1. Mainly responsible for government public relations, media activities, and charitable donations in Taiwan and various regions of mainland China.2. Acquired Taiwan's China Times Media Group and responsible for communication between governments and media on both sides of the Taiwan Strait.3. Arrange visits.

Apr 2010 - Feb 2011

Dir. Of Marketing And Communication / Manager Of Revenue

Shanghai City, China

https://san-want.hotels-shanghaichina.com/In 2006, after successfully establishing itself as a leader in the retail food industry, the Want Want Group expanded into the hotel business in the Chinese market. The first hotel was the Shanghai San Want Hotel, a five-star hotel that officially opened in 2008. Through extensive publicity efforts and strategic.

Aug 2006 - Apr 2010

P.R. & Marketing Manager

The Sherwood Taipei~ A Member Of The Leading Hotel Of The World

Taipei, Taiwan

Key job responsibilities:1. As the hotel's Marketing and Public Relations Director and spokesperson, responsible for the overall image packaging, marketing activity planning and execution, media relationship maintenance, negotiation of cross-industry collaborations, media advertising purchasing, and marketing budget planning.2. Responsible for planning and.

May 2005 - May 2006

Pr Manager

Hilton Taipei

Taipei, Taipei City, Taiwan

Key job responsibilities:1. Acting as the media spokesperson and public relations representative for the hotel, responsible for overall internal and external branding, media relationship maintenance, cross-industry cooperation negotiation, and media advertising purchasing.2. Responsible for planning and executing food promotion and room sales campaigns, as.

Sep 1999 - May 2005
1 education record

Amy Chen education

  • Christ’S College
    Christ’S College
    Communication
FAQ

Frequently asked questions about Amy Chen

Quick answers generated from the profile data available on this page.

What company does Amy Chen work for?

Amy Chen works for MVSA hotel.

What is Amy Chen's role at MVSA hotel?

Amy Chen is listed as General Manager / Founder / CEO at MVSA hotel.

Where is Amy Chen based?

Amy Chen is based in Taiwan, Taiwan, Taiwan, Province Of China while working with MVSA hotel.

What companies has Amy Chen worked for?

Amy Chen has worked for Mvsa Hotel, Wild Nose Pet Food Solution, W. Design Group, Glory Casa From 红星美凯龙 / Luxury Furniture And Home Deco, and Tiamantti / Italy Luxury Furniture.

How can I contact Amy Chen?

You can use AeroLeads to view verified contact signals for Amy Chen at MVSA hotel, including work email, phone, and LinkedIn data when available.

What schools did Amy Chen attend?

Amy Chen holds Bachelor'S Degree, Communication from Christ’S College.

What skills is Amy Chen known for?

Amy Chen is listed with skills including Marketing Strategy, Marketing Communications, Public Relations, Online Advertising, Project Management, Product Marketing, Greater China, and Marketing Management.

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