President
Developed and executed award-winning marketing and corporate communications, crisis communications and branding strategies to navigate leadership changes, product launches, opening new markets, financial transactions and legislative initiatives. Led agency business development and growth strategy. Managed personnel, productivity and professional development across agency. • Spearheaded all growth and business development efforts. While president, achieved 20% year-over-year net revenue growth.• Secured and embraced rapid advancement in leadership role, overseeing agency P&L, budgeting, day-to-day operations, product development, personnel, performance management, professional development and training. • Designed and implemented Areas of Profitability program, a time reporting and accountability method to educate and manage more productive time usage for all staff, resulting in 25% increase in billable time usage year-over-year. • Created research methodology for reputation/thought leadership analysis, establishing benchmark for client “share of voice” and guiding measurable goal setting for all client engagements to merchandise overall relationship value.• Developed and promoted training programs for media and analyst preparation, crisis mitigation, product launches, business development and event planning.• Analyzed and developed contracting improvements to increase profitability of ongoing client relationships. • Solidified agency reputation as top player in marketing industry by securing regional, national and trade industry news and feature segments. Helped achieve more than 150 industry awards, including ranking among the top 15 agencies to work for in the country for five consecutive years. Led content and design overhauls to website, positioning the company for growth. Served as company spokesperson and presented marketing communications thought leadership at regional industry conferences.