Amy Clark Email & Phone Number

Didcot, Gb

Abingdon, Oxon, Gb

London, England, Gb

Lead the CRM Marketing strategy and automation for the Commercial Department using Salesforce and Pardot to drive leads. Point of liaison to ensure strategic handling from the acquisition to developing them as commercial opportunities.Main Accountabilities- Development of effective, lead generation strategies using a mixture of automations and triggers across multi-channels- Be the training lead to ensure the marketing and sales teams use the Salesforce and Pardot ecosystems competently and understand the importance of clean data- Consulting with marketing teams to build best-practice digital campaigns, using new and existing data, engagement journeys and dynamic content- Evaluating, producing and presenting marketing analysis reports for senior management and stakeholders; making recommendations to senior management for improvements to team and departmental objectives- Management of a CRM Executive

Bristol, Gb

Accountable for the end to end delivery of CRM marketing automation and trigger strategies for OVO customers onto Home Services, Phone and Broadband packages and Smart Meters across the entire customer lifecycle. Focusing on direct customer communications, whilst ensuring any cross-channel activity is integrated and delivered in accordance to the marketing strategy.Main accountabilities:- The lead on the development of the Home Services CRM Customer Lifetime Value strategy and creative development, ensuring all channels are effectively delivering leads- Development of effective, always-on automated and triggered strategies to achieve ROI- Management of the project delivery of online and offline marketing strategies, ensuring they are delivered on time and in budget, from writing clear and informative briefs, presenting to agencies to liaising with print and fulfilment teams and web designers- Managing the marketing budget whilst measuring the ROI of campaigns ensuring a continual test and learn approach- Evaluating, producing and presenting marketing analysis reports for senior management and stakeholders; making recommendations to senior management for improvements to team and departmental objectives- Maintaining and developing an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology and sharing these findings with the business and team

Milton Park, Abingdon, Oxfordshire, Gb

Oversee direct marketing campaigns and connect with customers throughout the life-cycle by creating and delivering customer journey mapping to maximize lifetime value and commercial opportunities.Key Responsibilities include:• Supporting the delivery and implementation of Salesforce, Pardot & Marketing Cloud, the new global marketing automation platform for both B2B and B2C marketing campaigns channels based on customer journeys, managing pilots and tests and carrying out analysis to inform best practice.• Managing global marketing tactics within customer life-cycle from implementation and delivery to analysis, ensuring targets are met across multiple benchmarks.• Monitoring and analysing usage patterns and other performance measures to build marketing strategies and tactics.• Building effective long-term & strategic relationships both internal (editorial, sales, development, other departments) and external (e.g. authors, societies, organizations).• Planning and managing resources to deliver objectives and ensure return on investment.• Maintaining and developing an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, and professional and academic trends, and sharing these findings with the business and team. • Contributing to developing opportunities for new and existing products and services to improve the customer experience.• Producing marketing activity and analysis reports for senior management; making recommendations to senior management for improvements to team and departmental objectives.• Lead, performance manage and monitor a small team, fostering a culture of high-level performance, motivation, quality, efficiency and innovation in the team, helping to encourage new ideas and constructive feedback.

Milton Park, Abingdon, Oxfordshire, Gb

Delivering customer-focused marketing strategies and nurture campaigns to drive academic journal usage, submissions, cross-selling and retention by identifying and segmenting the customer lifecycle and maximising the opportunities to gain value by using channels such as email, automation, Direct Marketing, CRM and in-depth customer profiling. • Development of marketing automation campaigns such as the fully dynamic weekly digest programme.• Building a test and learn environment to nurture end-users receiving the weekly article communications email project to increase usage and engagement. • Monitor key metrics, analyse campaigns and produce clear reports to present to the wider marketing team, plus key stakeholders across the business, internally and externally.

Theale, Nr Reading, Berkshire, Gb

Implement customer marketing campaigns across key channels including Direct Mail, Web, Social Media and external exhibitions and events. Liaising with production teams, creative services, customer services, digital teams and wine merchandising to ensure each campaign is timely, error free and communicated across the business to customers. • Developed and executed marketing plans for monthly wine events and tastings across key channels, including emails, letters and digital marketing.• Formation of creative and customer profiling data briefs of various campaigns through to sign off to ensure each campaign is clear and will achieve budgeted targets.• Interpreted, validated and recorded test results, including format changes and different customer selections. • Regular contributor to new and innovative techniques, tests or approaches to the campaign plan.

Theale, Nr Reading, Berkshire, Gb

Marketing admin role, such as circulation and collating of feedback of customer marketing campaigns.

Theale, Nr Reading, Berkshire, Gb

Built strong relationships with a range of customers by selling everyday drinking wines to En Primeur, through the use of customer contact diary, profiling wine preferences and targeting promotions to customers to meet monthly challenging sales targets via telesales and email channels.

Crawley, England, Gb

Manager of a small team in a lively store situated in Henley, including supervising the day to day running of the shop and upselling customers onto brand-owned pet food.

Bracknell, Berkshire, Gb

Part time Customer Services Representative for the Caversham branch of Waitrose for two years then worked full time on the fresh foods section in a team of 7 people for the remaining two years. I developed communication skills and the ability to cope with pressure. I also learnt food handling skills and how to cope effectively with customer interaction

Masters, Cim Marketing Leadership Programme

Diploma, Professional Marketing

Level 2 Award In Wines And Spirits

Bachelor’S Degree, Business Studies

A-Levels

G.C.S.E