Amy Clauss Email & Phone Number

Raleigh, North Carolina, United States

Manage global relationships with enterprise technology clients, including those in the Fortune 500- Set strategic direction, priorities and develop programs to create revenue growth opportunities; formulate go-to-market motions for sales teams; influence internal and partner product roadmaps and strategic technology solutions; streamline operations for direct and channel sales routes; negotiate contracts- Focus on security, UEM, digital employee experience and other enterprise SaaS applications

United States

Oversee the global product development, launch, roadmap and go-to-market execution of B2B services and software. Influence stakeholders across a highly matrixed organization; key focal for global strategic alliance partnerships plus direct management of a team of product and project managers.- Develop offerings targeting customer pain points based on direct feedback, market analysis, competitive assessments and innovation trends. Craft product positioning, value propositions, messaging frameworks.- Own the global revenue target attainment; Create financial business cases to justify investments.- Drive a business management system with regional sales leaders and strategic technology alliance partners to track and influence sales strategies, and go-to-market plans. - Feed requirements across the organization: IT, software engineering, finance, operations, marketing, etc.- Lead cross-functional teams to launch then execute go-to-market plans including training and driving awareness to the partner ecosystem. Project manage key deliverables, timelines, and resource adjustments. - Achieved 300% year-over-year revenue growth with 50% profit margins for the flagship warranty service.- Worked with strategic alliance partners & internal teams to launch the first scaleable B2B managed services. Exceeded business objectives (revenue, profit, customer satisfaction, renewals).- Launched Lenovo’s first SaaS offering in the Digital Experience Monitoring space using ML and AI predictive analytics to find, diagnose and self-heal end-user's top PC issues. - Led a GTM cadence with Lenovo sales leaders and an industry-leader partner to take this service from incubation into a double-digit multi-million dollar business in just 2 years.

Morrisville, Nc

Managed business development strategy and execution to expand Chromebook product line into B2B segment within an incubation business unit. Led product launch, global marketing and sales enablement including training, B2B communication tactics – video, .com, case studies, press and co-marketing initiatives with global IT partners. - Successful launch into the enterprise space with sales enablement tactics yielding the highest usage rates vs other commercial services offerings. Highest yielding revenue within first 12 mos vs competitor PC OEMs.- External media received numerous accolades from high-profile tech industry partners and industry press.

Morrisville, Nc

-Responsible for sales target achievement and go-to-market execution for Lenovo.com. Led the sales and digital marketing strategy, ran a global business management system with regional sales leaders and managed a marketing team responsible for paid search, affiliate, email, display, social media marketing. - Achieved 21% year-over-year growth in site traffic; overachieved engagement and revenue goals.- Reduced CRM platform costs by 60%; Grew automated program and improved speed-to-market by 3x.- Launched first engagement campaign in gaming vertical; grew online reach to more than 1M digital and social engagements within just a few months.Migrated to in-house affiliate program saving $2M/year

Morrisville, Nc

• Directed execution priorities across all facets of web operations; drove the business management system with geography and global teams to exceed revenue, units, and profit goals.• Managed the global budget and achieved multi-million-dollar savings while still beating topline revenue targets.• Directed the fiscal planning process with the global web teams to guide budget, business goals and tactics.

Morrisville, Nc

• Launched organization’s mobile marketing strategy and first mobile advertising campaigns; strong results led to the highest marketing investment the next fiscal year.• Hand-picked by the CMO to lead a global, cross-functional marketing team to relaunch the Lenovo brand using advertising, web, event, press, sales enablement tactics• Led the global launch of the organization’s first tablet products. Success led to a robust tablet portfolio investment the following fiscal year.

Morrisville, Nc

• Developed CRM global strategy and executed programs to organically increase Lenovo’s B2B prospect database 2x through website redesign, refinement of product registration and new segmentation strategy.• Launched the first marketing automation platform (Eloqua) for the B2B segment to automate and simplify how customers receive more targeted info.

• Executed Americas Group brand advertising campaigns as well as business partner co-marketing programs for the B2B segment. Exceeded all response-rate targets and reduced local agency expense by 20%.• Project-led Lenovo’s first centralized global marketing hub in India. Consolidated marketing operations, then created new charter, team, project plan, and engagement model for global and geography teams. Accomplishments: o Launched marketing hub on time, under budget and seamlessly ramped up new team operations in time for a record-breaking holiday season. o Reduced global marketing expenses by 40% whilst maintaining stakeholder satisfaction levels.

Mba, Business Administration And Management, General

Activities and Societies: Beta Gamma Sigma

Ba, Business Management

Business