Amy Couch Email & Phone Number

Washington, District Of Columbia, United States

Rockville, Md

Communications and Marketing Manager, January 2019 to Present Create and manage marketing, communication, branding, social media, video production, and web content for The National Veteran Institute for Procurement (VIP), a national educational training program for Service-Disabled Veteran-Owned Small Businesses and Veteran-Owned Small Businesses. Lead national strategic communications plans for C-Level executive training events, national conferences, social media, web design, and the VIP Marketplace, a key-word searchable platform that facilitates exchanges between small-businesses, government agencies, and large prime contractors. Coordinate and secure all event photography for documentation, media, and marketing use. Member of leadership team in the program development, management, and facilitation of seven 10-week comprehensive executive trainings per year. Create and implement strategic marketing and communication plan for all MCCC Foundation programs and events, including national webinar series; newsletters; email marketing campaigns, fundraising events and training programsManaging organization’s two websites, and advocacy-focused social media channels including LinkedIn, Twitter, and FacebookProduce marketing graphics, printed materials, event photography, press releases. Manage graphic design vendors and international IT team. Prepare remarks for national director and support organization’s other principals in all public speaking eventsLed crisis communications and client education regarding the impacts of the COVID-19 on small business contractors.Spearheaded organization’s pivot from an in-person education program to a successful web-based virtual training program that maintains the human connection and relationship building of in-person trainings.Create technology and platform trainings for executives, board members, staff, and clients in Microsoft Teams, Zoom, GoToWebinar, GoToMeetings, Google Hangouts, and Weblinks.

Washington D.C. Metro Area

I helped this US advocacy and educational organization develop and attain an earned media value of $3.1+B with a monthly media reach of 6.5+M readers and followers. Overseeing the planning and implementation of national communications for special events, conferences, social media, web design, I was the organization’s communications gatekeeper with the national press comprising broadcast, print, and online outlets. I was also on the leadership team that shaped policy, managed budgets, and developed strategies on fundraising. During my tenure, I was the main spokesperson for all public functions and media engagement.Selected contributions: ★ Wrote and edited AHA articles for organization’s publications, theHumanist.com, The Humanist Magazine, and the Free Mind newsletter. ★ Managed the humanist.com daily online news site with 2200 original pieces, 110,000 pages views a month, 72,000 visitors a month, and 55,000 subscribers.★ Guided communications messaging strategies to 654,000 Facebook likes and 57,000 Twitter followers.

I managed a staff of 200 and an annual operating budget of $950K, administering programs and support services addressing the learning, therapeutic, and behavioral challenges of students with disabilities.Working closely with the CFO in financial management and budget compliance, I coordinated the delivery of 6 educational and recreational programs and individual therapy services for more than 400 families a year. A key component of my agenda was to design communication strategies for internal publications, newsletters, media releases, email announcements, planned publications, video projects, and board reports.Selected contributions:★ Launched an employment internship program for young adults with intellectual disabilities, promoting the acquisition of workplace skills.★ Developed strategies that increased the donor base and improved corporate and individual donor relationships.★ Created a 200-mile relay fundraiser campaign with a 15-member relay team participating in a 50-hour sports event across a tri-state course.★ Organized the annual Family Fun Fest, a recreational, client-focused event for approximately 200 families.★ Established end-of-semester showcase events for after-school programming for clients, staff, and families.

Rockville Md

This program addressed early intervention services for 4000 families and children, birth through 4 years old. In charge of project management and resources allocation for a wide range of programs, I coordinated policy implementation serving the interests of families and community stakeholders, and introduced a system of best practices for the training and education of care staff and families participating in early intervention services.Selected contributions:★ Shaped and implemented the MCITP’s annual Comprehensive Professional Development Plan (CSPD), a component of Maryland Consolidated Local Implementation Grant (CLIG).★ Coordinated the DREAM Team partnership between MCITP, Special Olympics Montgomery County (SOMO), and the Montgomery County Recreation Department serving 300+ families and children.★ Served as liaison to the Maryland State Department of Education (MSDE) family support meetings, training seminars, and conferences, and Health and Human Services programs including Early Childhood Services, The ARC of Montgomery County, Childlink, Childcare Resource, and Referral Center and Children, Youth and Families

Master Of Arts (M.A.), Political Philosophy

Earned a MA in Political Science with an emphasis in political philosophy.

Bachelor’S Degree, Philosophy And Classics, 4.0

Activities and Societies: Phi Beta Kappa Honor SocietyEarned a BA in Philosophy and Classics Received the Philosophy Award.