Amy Deaton Email & Phone Number

Cincinnati Metropolitan Area

Cincinnati, Ohio, United States

◦ Designed a feature in the Fifth Third mobile banking app allowing users to self-correct potential fraud cases, significantly enhancing security by enabling immediate resolution and reducing fraud-related losses.∙ Conduct user research to gain deep insights into user pain points, desires, and behaviors, allowing them to create solutions that resonate with target audiences.∙ Craft user-friendly interfaces that are visually appealing and easy to navigate, enhancing overall user experience and satisfaction.∙ Align design with product strategy and effectively translating design value into business value, ensuring their work supports broader organizational objectives.∙ Foster innovation by providing fresh perspectives and creative problem-solving skills, helping the bank stay competitive and responsive to technology and banking market changes.∙ Enhance brand identity through cohesive visual design and user experience, strengthening the Fifth Third brand's recognition and customer loyalty.∙ Improve functionality by collaborating closely with engineering teams, ensuring the product not only looks great but also performs smoothly and efficiently.∙ Design for iterative improvement by embracing continuous testing, validation, and refinement of designs based on user feedback and data, leading to ongoing product optimization.∙ Utilize strong communication and negotiation skills, in order to effectively work with various stakeholders and advocate for user-centered design.

Cincinnati, Ohio, United States

∙ Modernized an Electronic Medical Record application, resulting in reduced average page load times by 50%, enhancing user experience and efficiency. ∙ After implementing the updated design, saw an increased user adoption rate by 40%, with over 90% of users completing the transition to the new system within six months. ∙ Modernized improved data accuracy by implementing rigorous data consistency checks and reducing the error rate by 30%.∙ Defined product vision and strategy in collaboration with stakeholders. ∙ Developed and maintained design systems.∙ Created sketches and low-fidelity wireframes to visualize concepts. ∙ Planned and executed usability testing sessions to evaluate the effectiveness of design solutions, identify usability issues, and gather actionable feedback for design iterations.

Columbus, Ohio Metropolitan Area

Columbus, Ohio Metropolitan Area

∙ Led successful social media campaigns to promote ballot initiatives, resulting in a 35% conversion rate.∙ Achieved a 25% engagement rate on social media posts, with over 10,000 likes, comments, and shares across platforms.∙ Increased follower growth by 50% within six months, expanding the campaign’s reach and influence.∙ Generated over 100,000 impressions and 20,000 clicks through targeted social media advertisements, driving significant traffic to the voter initiative website.∙ Designed visually appealing and cohesive interfaces. ∙ Developed high-fidelity mockups and design systems. ∙ Ensured design consistency with branding guidelines.

Columbus, Ohio, United States

∙ Due to targeted marketing efforts, saw increased website traffic by 30% month-over-month.∙ Designed and released retail web campaigns, resulting in 25% increase in unique visitors, indicating successful outreach and interest.∙ Achieved a 40% increase in page views, showing increased interest and engagement with content.

Cincinnati, Ohio Area

∙ Configured Adobe Experience Manager with dynamic swatches, combined with 3D product renders, empowering customers to visualize color combinations selected from an interactive menu. ∙ Increased interaction rates by 45%, with users spending an average of 30% more time on product pages. ∙ Boosted conversion rates by 25% and add-to-cart rates by 30%, significantly enhancing customer engagement and purchase likelihood. ∙ As a result of this enhanced experience, we saw reduced product return rates by 15%, due to improved customer confidence in product selections.

Cincinnati Metropolitan Area

• Successfully executed high-profile commercial shoots for diverse clients, delivering compelling visual content that enhances brand identity.• Expert in creating visually appealing product images that boost online and offline sales.• Proficient in using advanced lighting techniques and post-processing software to achieve professional-grade results.• Covered a wide range of events, including corporate functions, weddings, and social gatherings, providing high-quality photographic coverage.• Excel in capturing candid moments and the overall ambiance, ensuring a comprehensive visual record of each event.• Experienced in on-site editing and quick turnaround delivery to meet clients’ immediate needs.• Produced high-impact promotional videos, interviews, and event highlights, enhancing clients' digital presence.• Proficient in video editing software, ensuring seamless transitions, sound quality, and visual storytelling.• Ability to manage all aspects of video production, from concept development to final cut, ensuring alignment with client goals and vision.

Cincinnati, Ohio

∙ Accomplished over 1800 service hours as a part of Public Allies Cincinnati and Americorps. ∙ Partnered with the Center for Holocaust and Humanity Education to design an educational curriculum based on documented experiences of local refugees.

Bachelor Of Fine Arts (B.F.A.), Visual Studies

Associate'S Degree, Graphic Communications