Creative Director working hand-in-hand with premier and emerging beauty, health, wellness, fashion and lifestyle brands and retailers to develop creative content and strategy, evolve brand direction, concept and execute creative marketing, and build asset libraries at the convergence of culture, style and story. • Brand & Creative Strategy• Digital Design & Creative Direction• Brand Storytelling & Content• Branding & Design Direction• Photo & Video Art Direction and Production• Brand Development Workshop Leader• Creative Leadership and Team Building

Oversight of all omni-channel creative direction leading 360 degree campaigns and a 22 person creative marketing team. Leadership and oversight of a brand evolution project and monthly brand content for all digital channels both paid and organic, broadcast and video, store interior communication, all printed mailers, editorial voice and direction, and seasonal campaign concepts.Role responsibilities included the following: • Oversight of omni-channel creative direction • Presented seasonal omni-channel creative strategies to senior leadership and cross functional partners • Led all seasonal brand concepting and creative development and execution process • Oversaw ecommerce, print, video, digital, and broadcast shoots and production • Managed external creative agency relationships and RFP process • Protected the brand vision at every consumer touch-point • Managed multi-million dollar creative budgets • Oversight of the brand book & graphic standards guideline

Co-founded and rapidly built a boutique agency to manage large scale established brand client relationship, CVS/Pharmacy. Responsible for building and leading the creative and production teams in the development of creative concepting, client presentations, execution and production. As an agency partner I also managed client relations and ran the day to day creative operations, process and oversaw all outside production and post production vendors and collaborators from motion graphics, to music supervision to VFX. Clients included CVS/pharmacy, DC Shoes, West Elm, Stila Cosmetics, Quicksilver, Salma Hayek Nuance, Condé Nast, Minute Clinic and Williams Sonoma.• Led the vision for and oversaw creative concepts, client presentations, shoots and creative execution• Oversaw all multi-platform campaigns including broadcast, digital, video, out of home, display and print • Oversaw and managed producers and shoot budgets• General daily creative agency management / team management

• Developed seasonal photography concepts for catalog & store initiatives• Presented concepts to senior leaders and cross-functional partners• Cast new models to develop as the next wave of VS star super models• Oversaw all aspects of photo art direction including selecting photographers, crew, and talent • Managed a team of 4 creatives and all dept. concept & shoot schedules• Collaborated with merchant, product design and copy teams

• Developed broadcast, print and in-store concepts and shoot execution for Target style & beauty initiatives• Isaac Mizrahi, Proenza Schouler, Fiorucci, Behnaz Sarafpour, Sonia Kashuk, Choxie, and Cynthia Rowley• Collaborated closely with directors, editors and FX artists to make initial concepts come to life

YM Magazine & YM.com• Art Directed celebrity cover shoots, fashion and beauty stories • Led a complete redesign• Oversaw a staff of 10, including designers, photo editors, production and pre-press teams• Managed photographers, stylists, set designers, makeup artists and hair stylists on set• Collaborated daily with the Editor-in-Chief and editorial staff to bring stories to life visuallyAWARDS2003 AIGA Desin Award: fashion feature, OZZIE Silver Medal: Design, fashion feature, & AIGA Design Award: 5 features

• Designed feature stories and commissioned illustrators and photographers• Collaborated with the photo editor, writers, editors and the editor-in-chief regularly• Art directed photo shoots, edited film and managed all post production and color• Managed creative, photo and production staff as well as shoot and post production budgetsAWARDSJANE magazine: 2000 SPD Merit: Photography, feature & SPD Merit: Illustration, feature; 1999 SPD Gold Medal: Photography, fashion feature, SPD Merit: Design, cover 12/99 & SPD Merit: Photography, 3 fashion features; 1998 SPD Merit: Design, Feature & SPD Merit: Photography, 4 fashion features

Responsible for designing Disney Adventures Magazine and the Techonomania Technology Guidebook, concepting and art directing photo shoots, commissioning illustrators and supervising art assistants.