Provide professional consulting, sourcing, and e-commerce operation services to international brands, fostering growth and collaborative success.Consulting Service: Develop customized strategies for brands looking to enter the Chinese market, ensuring a smooth launch and long-term success.Sourcing Service: Simplify sourcing processes, connecting brands with top-tier suppliers for quality-driven import/export solutions.E-Commerce Service: Enhance brand performance in China's digital marketplace with expert marketing and sales strategies, boosting visibility and driving revenue growth.

Provided key clients with data-driven solutions in the Chinese beauty industry to support their growth and seek potential market opportunities. Worked with a wide range of companies, including those in raw materials, ODM/OEM, packaging, channels, and well-known brands like Givaudan, COSMAX, and Shiseido.

Brand Management: Handled daily communications for over 10 overseas clients from mesoestetic, Ayuna and Parissa, aiding in their brands' sustainable growth in the Chinese market through market insights and comprehensive marketing solutions with cross-functional teams.Project and Risk Management: Directed cooperation projects by integrating resources and managing business risks, ensuring projects are completed on time and with high quality. For example, accelerated China Cosmetic Registration, managed new brand/product go-to-market projects.Team Leadership: Initiated and implemented various standard operating procedures (SOP), workflows and optimizing training process, enhancing departmental efficiency. Led a team of 5 account executives and set team KPIs/OKRs, managing relationships for 11 brands, providing strategic guidance, ensuring smooth client cooperation.

Taught courses in Consumer Behavior, International E-commerce, and Business English. Directed students studying abroad on schools selection and relevant learning issues.Operated WeChat public account of school's admissions office, leading to a threefold increase in subscribers and doubled the phone inquiry rate.Planned and coordinated school-enterprise activity - "Marine Protection Ambassador Competition." Received all-round recognition, and was covered by over 10 media outlets.Guided in setting up a campus influencer community to strengthen connections among departments. Attracted attention for various school-enterprise projects and cooperation between international institutions.