Amy Eichner Email & Phone Number

Oregon City, Oregon, United States

White Salmon, Washington, United States

Product Strategist offering expertise in seasonal and long term product plans and lifecycles, consumer research, factory and material sourcing, line planning, forecasting and production.

Hood River, Or

Lead the Dakine Snow business unit to align consumer and competitive insights into product strategies. Essential Functions: - Develop and lead strategy of SNOW business unit for financial, budget, resource planning - Direct manager of SNOW design and development teams- Responsible for creating a complete SNOW business unit line plan. - Work cross functionally with design, development, and sourcing to overseeing product brief hand off, prototype review(s), and commercialization process to ensure the product line meets the product briefs- Create and manage insightful product briefs that deliver on consumer insights, market trends, and innovations- Lead development in sourcing suppliers and vendors to seek out new technologies, materials, fabrics and treatments- Provide technical product expertise and present new product at the key gates in the Go To Market process- Establish target FOB costs and partner with development, design, and sourcing to ensure targets are met- Monitor and adhere to the critical path calendars to ensure profitable and commercial product- Lead product development in price negotiations with suppliers and vendors

Hood River, Or

- Oversee and manage the design, development, and production process of all outerwear, mid layer, base layer apparel and gloves and snow headwear product. - Responsible for creating a merchandised apparel line from design through to delivery, including prototypes, salesman samples, and bulk production- Work with designers, suppliers, and vendors in sourcing and developing new technologies, materials, fabrics and treatments.- Work cross functionally with the product creation team (design, development, and tech design) to create best in class apparel product.- Own Gross Margin/profit responsibility for all outerwear, mid layer, and base layer apparel product ensuring seasonal product lines meet established margin targets/goals.- Provide technical expertise and present new product at design reviews, sales meetings and trade shows

Portland, Or

Strategic planning and execution of global brand marketing. Budgeting and execution of consumer and trade marketing actions through a team of creative agencies and in-house staff including Graphic Design, PR & Social Media, and Marketing Coordinators. Communicating and distributing of global brand message to global subsidiaries. Maintain critical partnerships with design, finance and commercial teams. Essential functions:- Worked with Creative Director and VP to re launch Nikita brand marketing through FW14 dealer catalog, tradeshow visuals, in store marketing and consumer ad campaign. Executed product, lifestyle and action photo shoots according to creative briefing. Worked closely with Art Director to communicate seasonal stories and brand aesthetic through marketing assets. - Execute the GTM process across product categories and channels according to long-term growth strategies.- Establish and maintain brand positioning through seasonal stories from product to marketing communications.- Develop marketing strategies and manage creation of assets against the plan according to annual budget and timelines.

Portland, Oregon Area

Executing the design and development of technical snowboard outerwear and apparel that match the aesthetic and cultural needs of Action Sport consumers. Deliver a product line that drive company sales and profits. Develop range briefs that execute the brand identity as well as achieving target margins and revenue. Responsible for and owns the product creation process from briefing design to managing development timelines and communicating concepts, filtering input, and setting line direction. Maintain critical partnerships with design, development, purchasing and production planning, marketing and commercial teams.Essential function:- Manage the product creation process from seasonal brief to retail delivery through critical partnerships with design, development, brand and commercial teams.

Portland, Oregon Area

Global Marketing Manager – Bonfire Snowboarding / Salomon Snowboards (Portland, OR) October 2003 – June 2011Strategic planning and execution of global brand marketing. Budgeting and execution of consumer and trade marketing actions through a team of creative agencies and in-house staff including Graphic Design, PR & Social Media, and Marketing Coordinators. Communicating and distributing of global brand message to global subsidiaries. Maintain critical partnerships with design, finance, product development and commercial teams. Essential function:- Created and managed annual marketing strategies, timelines and assets according to brand mission. - Worked with Art Director to developed assets for annual ad campaigns, catalogs, tradeshows, in store marketing, website, consumer events, PR plans, Social Media strategies in alignment with brand values and seasonal stories.

Truckee, Ca - Mt Hood, Or

Professional athlete who competed in global snowboard events such as Winter X-Games, US Open, US Grand Prix, Vans Triple Crown, Goodwill Games in halfpipe, slopestyle and snowboardcross. Participated in seasonal photo shoots for editorial and brand ad campaigns and deeply involved in each sponsor’s annual marketing strategies. Coached snowboarding to intermediate to advanced level campers at the worlds largest snowboarding camp located on Mt Hood in OR. Groups ranged from 4-6 campers at a time with daily on snow coaching as well as video analysis off the mountain to improve their skills throughout their stay.

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services