Amy Falkenburg Email and Phone Number

It’s not often that the opportunity to launch a new museum comes up - and rarer still, one so determined to create a space for the many instead of the few; showcasing art crafted by the latest innovative technologies. After joining the Founders in 2020 as the first Marketer, I was promoted to Snr Marketing Manager, accountable for growing the brand and leading the strategy and Marketing team ever since. Delivering international awareness of Nxt Museum and strong revenues, hitting targets - my responsibilities spanned: Marketing team leadership across the full marketing mix; Nurturing our people and strategy, Brand building; Storytelling and content strategy; Community creation and management; Budget management; Strategic thinking behind successful marketing plans and strategies - across B2C and B2B; Investigating community activations and brand extensions in Web3, Reporting and results monitoring; Managing 3rd party agencies and partners; Sponsorships; Ad campaign planning and media buying; Expertise in campaign management - from creative ideation and concept to asset creation and placement; PR management and strategy; Influencer marketing; Social Media strategy.

Joining Nxt Museum at its inception in 2020, I was their first hire as Marketing Manager. I devised the launch strategy and marketing plan to bring this physical space, a new home where progressive art forms could flourish, to market. Feel super lucky to have:–Brought eye-opening, enriching exhibitions, events and partnerships to hundreds of thousands.–Learnt alot. Failed a fair bit. –Had space for trial and testing. –Gleaned a whole new comprehension of – and passion for – media art and the incredible minds that create in this space: artists, scientists, sound builders and technologists, using ai, AR, motion tracking, web 3 technologies, 3D printing, gaming softwares +++–Gained those additional grey hairs as the pandemic struck and we learnt from navigating constant closures. –Worked for leaders that valued and recognised the importance of brand building alongside performance marketing, giving space for community building, the potential of external collaborations, the power of good storytelling.

Selected from 200 candidates to be Infiniti Red Bull Racing’s Marketing Intern. Assisted Marketing Team in developing various marketing activities spanning Digital, Brand, Communications, and Sponsorship areas. Key achievements• Produced and devised concept behind company’s most watched video of 2015. ‘Free Running the Factory’ hit over 51,000 views 2 weeks after release. • Collated all material for and copy wrote presentation to deliver story behind Red Bull brand to 100+ new employees per year. • Wrote over half of all articles in monthly internal magazine, distributed to 800 employees.• Co-ordinated presentation by Red Bull’s charity, Wings for Life, to entire factory,• Managed delivery of Red Bull Racing’s share of content in Hayne’s Publishers new RB10 Manual.Key responsibilities ‘Owned’ strategy to drive a greater adoption of the Red Bull brand culture amongst Red Bull Racing’s employees and sponsors. Supported cross-functional teams with creative direction and ideas for activations. Managed loan of team’s memorabilia and replica race kit, accumulating profits of £80 000. Event support. General admin, PO’s and copywriting.

Key responsibilities include assisting on World Run, Formula One Challenge, Pay Roll Giving, Business Development partnerships and brand building for overall fundraising for Spinal Cord Injury research foundation, Wings for Life. Uncovering new and exciting supporter and business development opportunities. Nurture relationships to maximise fundraising income. Planning, launching and execution of WFL events. Creation of a strategic development pipeline focusing to build awareness in key communities. Problem solving and developing strategies for the first World Run. Creative thinking to expand social media following with more dynamic and engaging content. Achievements: securing 7 teams to take on WFL Formula One challenge 2014, forging WFL’s first Charity of the Year partnership, securing sponsorship with leading sportswear manufacturer for World Run, as well as and extension of contract as intern with WFL from three months to nine months.

Execution of regional consumer sampling program. Identified new sampling opportunities to acquire new consumers. Developed rigorous understanding of South West’s sports and cultural scene and nested brand love in these areas. Sampling stretched from coastal areas to urban and rural landscapes, devloped great communication with both grass roots game changers and opinion leaders. Honed great relations specifically with Exeter chiefs, Edge watersports Bridge Kitesurfing, South Cerney wakeboarding amongst others. Maintained local PR through Exeter Wings Team’s Twitter and Facebook page. Worked at events including- Red Bull Cliff Divers, Red Bull Harbour Reach, Red Bull Downforce, Red Bull Hill Chasers to activate Red Bull added brand value concepts.