Amy Farouk Email & Phone Number

Newark, De, Us

Racine, Wi

Collaborate with large organizations and niche groups to develop comprehensive communications strategies that build trust and engagement around their brands and that motivate their audiences to action. Spearhead communications plans and content creation to boost clients’ brands and audience engagement, from start to finish. Includes developing personas, articulating pain points and passions, identifying storytelling opportunities, interviewing experts, creating content that motivates the audience to action (including print pieces, articles, blog posts, email campaigns and social media), developing metrics and measurement to gauge success, and refining approach based on data findings. Serve as lead writer and project manager for original quantitative research reports that present the data in easy-to-understand visuals and use storytelling to provide personal and practical insights for the client’s target audience(s). Process includes research analysis, writing and coordinating visuals and copy, end-to-end project management, and publication strategy—all with strong results.

Served as chief editor and lead writer for the AMA’s regular physician communications channels and crisis communications. Oversaw complex content calendar for digital newsroom (channels included a daily news site, weekly leadership blogs, a daily e-newsletter, a segmented weekly news roundup, a biweekly advocacy e-newsletter and a monthly medical education e-newsletter). Implemented a multipronged strategic approach that drove a dramatic increase in engagement (including creating tailored content for specific segments of our target audience, implementing a content optimization strategy and making ongoing digital refinements). In a single year, we saw a 55% increase in the number of opens for our daily e-newsletter, 366% increase in clicks from our weekly news roundup and 255% increase in traffic to the news site.Collaborated with team of designers and photographers to create compelling visual content across publications and websites (including photography, illustrations, graphs, infographics and videos). Managed team of full-time and freelance writers.

Greater Chicago Area

Identified stories, articles and other content opportunities based on high-priority topics, projects and initiatives, and events. Composed in a way that increased brand loyalty and maximized engagement. Planned and created content for quarterly print publication and e-newsletters, managing through production. Created content about highly complex topics in a manner that allowed our target audiences to read quickly, connected with them on an intellectual and emotional level, and motivated them to take action. Topics included changes in medical education, physician life-career topics, new payment and delivery models, legislative and regulatory issues, and efforts to improve quality of care and health outcomes. Ghostwrote for nearly a dozen physician presidents and board members, capturing their voices in compelling talking points, articles and blog posts. Collaborated with team of designers and photographers on content development, and managed three freelance writers.

Greater Chicago Area

Planned and executed practice management campaign with an annual exposure of roughly 1.5 million: (1) developed communications plans and outreach activities, leading a cross-departmental team; (2) cultivated relationships and collaborated with key staff at 60+ other medical associations; and (3) worked with Legal department to register trademarks, ensure proper use and track/document.Managed practice management listserve, writing multiple weekly email alerts. Built subscriber base from scratch to 3,700 in 18 months with 30% open rate.Served as liaison between Advocacy and Marketing divisions to complete all marketing and communications-related projects, ensuring all print and digital pieces followed brand guidelines.In 6 months, transformed 90+ educational materials to follow updated brand guidelines and best practices; each piece had two versions—one for print and one as part of an integrated online library.Turned complex legal documents about health insurer class action settlements into easy-to-understand, step-by-step communications for people who were eligible to file claims.

Tallahassee, Florida Area

Taught as solo course instructor, 18–50 students per semester. Designed and taught new research course, “Writing about Classical Music of the Romantic Era.”Serving on First Year Writing Committee, revised and edited sections of the program’s teaching manual.

Master Of Arts, English Literature

Bachelor Of Arts, English, Creative Writing, Political Science

Activities and Societies: Mortar Board, Chamber Singers, Honor Board (SGA)