Amy Farrington Email and Phone Number
Amy Farrington work email
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Amy Farrington personal email
Experienced brand, marketing and communications professional - specialising in employer branding and talent attraction. Currently leading the EVP and employer brand strategy for PepsiCo Europe's Centre of Expertise. Energised by enabling teams, inspiring excellence, designing strategic and creative solutions and delivering memorable brand experiences for both candidates and employees alike. I believe having the right story, being told by the right people, across the right channels - enables an organisation to attract (and retain) the right talent when and where they are needed most.My experience includes:- Leading the EVP and employer brand strategy across the European division of a large multi-national.- Leading multi-channel talent attraction campaigns. From early-career to experienced professionals.- Globally building and activating targeted value propositions for critical audiences e.g. females.- Brand strategy, management and delivery (internally/externally).- Designing and delivering effective storytelling content and social media strategies.- Leading a community of practitioners – delivering training and knowledge-sharing to build capability. - Managing complex multi-stakeholder, multi-supplier projects across a global matrix organisation.What do I LOVE?- Creating thumb-stopping content that enables a brand to tell their story in a more authentic way.- Getting under-the-skin of the 'lived' experience - it's the employee experience that should help inform your EVP after all.- A data-driven approach; ensuring brand strategy creates business impact for the long-term.- Employee engagement & advocacy - equipping employees with the tools and the know-how of telling 'their' story the right way.
Pepsico
View- Website:
- pepsico.com
- Employees:
- 146948
- Company phone:
- 0800 274 777
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Global Recruitment Marketing LeadPepsicoBarcelona, Ct, Es
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Head Of Employer Branding & Talent Attraction - EuropePepsico Dec 2016 - PresentPurchase, New York, UsLeadership of PepsiCo Europe's employer brand and talent attraction strategy. Bringing PepsiCo's story and EVP to life across Europe, helping to attract, engage and retain the talent PepsiCo needs to fulfill its business goals. Role highlights:- Nuancing PepsiCo's global EVP for Europe. Delivering workshops and developing insights, messaging, assets, personas, frameworks and toolkits for key markets & key functions.- Leading the design, activation and implementation of brand, marketing and content plans. Consistently delivering content at a +3% engagement rate (above EU LinkedIn benchmark).- Leading multi-channel attraction and engagement campaigns.- Leading the attraction & engagement for PepsiCo's global graduate competition. Awarded by the 'Top Employer's Institute' and used as a case study of 'Employer Brand Excellence'.- Globally developing a targeted value proposition for females - supporting PepsiCo's 2025 gender parity commitment goals and moving PepsiCo from a top-of-mind employer, to an employer-of-choice for female talent.- Developed an employee advocacy toolkit and launched #PepsiCoProud across PepsiCo's social media ecosystem.- Key role in PepsiCo's new global rebrand. Insights, immersion, capability, engagement.- Pivoting of EVP strategy through transformation. Leading recruitment marketing campaigns during Covid. Driving 160+ Frontline hires for 1 market in 3 weeks. Developing a candidate communications toolkit to support recruiters through the transition from face-to-face to virtual hiring. - Pivotal role in the EEX team - partnering closely with DEI, culture, communications, talent, HR teams to ensure alignment of the internal/external experience. - Developing and mentoring - both direct reports and practitioners globally and locally.Nominated for LeAD - PepsiCo's leadership assessment & development program. Scored within the 4th quartile assessment index: 'behaviors and attributes far exceeded those of more senior leaders'.
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Employer Branding ConsultantAmy Farrington Feb 2016 - Dec 2016Providing strategic employer brand and communications consultancy to a range of clients including PepsiCo. Invited to consult on employer branding, culture & engagement, corporate branding and communications teams. Specialisations included: • EVP development.• Re-branding existing/launching new social media channels.• Launching an employee advocacy platform and deploying communications.• Campaign/content strategy development and activation.• Leading PepsiCo’s reputation management via an integrated communications approach.
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Senior Public Relations ManagerKenneth Green Associates May 2013 - Feb 2016Weybridge, Surrey, GbPR Manager for Jean-Paul Gaultier, Issey Miyake, Elie Saab, Azzedine Alaia and Narciso Rodriguez. -
Public Relations ManagerKenneth Green Associates Oct 2008 - May 2013Weybridge, Surrey, GbPR Manager for Hermes, Bvlgari, Annick Goutal, Serge Lutens and Terry de Gunzburg.
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Press OfficerKenneth Green Associates Oct 2006 - Oct 2008Weybridge, Surrey, GbPress Officer for Paul Smith, Kenzo, Juicy Couture and La Prairie.
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Press OfficerL'Oréal Sep 2004 - Oct 2005Paris, FrPR Assistant for the Professional Products Division - Kérastase, Redken, L'Oreal Professionnel and Matrix.
Amy Farrington Skills
Amy Farrington Education Details
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Leeds Beckett UniversityCommunication And Media Studies
Frequently Asked Questions about Amy Farrington
What company does Amy Farrington work for?
Amy Farrington works for Pepsico
What is Amy Farrington's role at the current company?
Amy Farrington's current role is Global Recruitment Marketing Lead.
What is Amy Farrington's email address?
Amy Farrington's email address is am****@****een.com
What schools did Amy Farrington attend?
Amy Farrington attended Leeds Beckett University.
What skills is Amy Farrington known for?
Amy Farrington has skills like Public Relations, Social Media, Press Relations, Event Management, Press Releases, Fragrance, Luxury, Beauty Industry, Celebrity Outreach, Brand Management, Brand Development, Cosmetics.
Who are Amy Farrington's colleagues?
Amy Farrington's colleagues are Anna Plaza Esteban, Corinne Vandersteen, Hastings Chikumba, Ahmar Agha, Cisa,pmp,crisc, Carol Gomes, Joanne Lee Yue Ling, Jordi Caballeria.
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