Amy Farrington Email & Phone Number

Barcelona, Ct, Es

Purchase, New York, Us

Leadership of PepsiCo Europe's employer brand and talent attraction strategy. Bringing PepsiCo's story and EVP to life across Europe, helping to attract, engage and retain the talent PepsiCo needs to fulfill its business goals. Role highlights:- Nuancing PepsiCo's global EVP for Europe. Delivering workshops and developing insights, messaging, assets, personas, frameworks and toolkits for key markets & key functions.- Leading the design, activation and implementation of brand, marketing and content plans. Consistently delivering content at a +3% engagement rate (above EU LinkedIn benchmark).- Leading multi-channel attraction and engagement campaigns.- Leading the attraction & engagement for PepsiCo's global graduate competition. Awarded by the 'Top Employer's Institute' and used as a case study of 'Employer Brand Excellence'.- Globally developing a targeted value proposition for females - supporting PepsiCo's 2025 gender parity commitment goals and moving PepsiCo from a top-of-mind employer, to an employer-of-choice for female talent.- Developed an employee advocacy toolkit and launched #PepsiCoProud across PepsiCo's social media ecosystem.- Key role in PepsiCo's new global rebrand. Insights, immersion, capability, engagement.- Pivoting of EVP strategy through transformation. Leading recruitment marketing campaigns during Covid. Driving 160+ Frontline hires for 1 market in 3 weeks. Developing a candidate communications toolkit to support recruiters through the transition from face-to-face to virtual hiring. - Pivotal role in the EEX team - partnering closely with DEI, culture, communications, talent, HR teams to ensure alignment of the internal/external experience. - Developing and mentoring - both direct reports and practitioners globally and locally.Nominated for LeAD - PepsiCo's leadership assessment & development program. Scored within the 4th quartile assessment index: 'behaviors and attributes far exceeded those of more senior leaders'.

Providing strategic employer brand and communications consultancy to a range of clients including PepsiCo. Invited to consult on employer branding, culture & engagement, corporate branding and communications teams. Specialisations included: • EVP development.• Re-branding existing/launching new social media channels.• Launching an employee advocacy platform and deploying communications.• Campaign/content strategy development and activation.• Leading PepsiCo’s reputation management via an integrated communications approach.

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