Amy Fleming Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

Freelance Marketing Consultant available for short-term, long-term or special projects

Greater Minneapolis-St. Paul Area

Support Park Nicollet Foundation's leadership team through the creative development of marketing collateral including annual reports, impact fact sheets, donor and volunteer materials, newsletters, email and social media posts, internal working documents and other communications tools as needed. - Project Management; oversee timelines and budgets - Develop.

Minneapolis, MN

Partnered closely with multiple biotech business units to develop and implement marketing assets to support business priorities.Developed creative strategy, and kicked off various marketing initiatives with design and copywriting teams; project-managed through executive approvals and production.Wrote and edited promotional copy for e-newsletters, emails.

Bloomington, MN

Led multiple Brand Marketing initiatives including print collateral, signage, internal communications, digital ads, corporate branding, email, events/experiential and sports marketing.Oversaw Project Management for Schwan's.com Home Services marketing campaigns including creative development, front end development, QA processes and execution. Led the.

Greater Minneapolis-St. Paul Area

Managed the in-store strategy and execution of key category and storewide business initiatives to drive conversion and sales. Maximized relationships with leaders and merchant partners to align on business priorities.Wrote strategic creative briefs/channel assignments and oversaw creative development with internal partners and external agencies.

Greater Minneapolis-St. Paul Area

Responsible for developing and driving an integrated communication plan for the implementation of several new processes throughout Marketing and Merchandising. This required working with stakeholders across the enterprise to build engagement, develop training approach and to sustain adherence to the new processes.Played a key role in leading the.

Minneapolis, MN

• Recognized for providing thought leadership, strategic vision and talent management with staffing solutions that satisfied the ongoing business needs of Brand & Category teams
• Proactively optimized resource gaps by fully utilizing SWAT resources with a balance of contingent staffing
• Maintained pipeline flexibility to respond to unplanned resource needs and offered support to over 30 cross-category assignments per year
• Served as program leader to successfully launch and manage the first Marketing Development Program for college recruits including the planning and execution of communication, training, manager & mentor assignments and.

Greater Minneapolis-St. Paul Area

• Provided business continuation support to Brand & Category Marketing due to leaves of absence or open positions, new business strategies, and seasonal or special projects
• Managed team of 10 marketing experts providing team leadership and inspiration, placing in assignments to maximize output and balance skills and experience
• Led planning and execution for high profile multichannel campaigns including Holiday, Back to School, Back to College, Style and Grocery
• Procured all contractors to support Brand & Category Marketing; recruited and screened in partnership with Human Resources and external agencies
• Liaison between Marketing leaders and Corporate Real Estate to lead and plan all corporate space initiatives including project and product team rooms, special events studios, presentation forums and unique spaces

Greater Minneapolis-St. Paul Area

• Managed the strategic planning and execution for an extensive variety of cross-category, multichannel KPI marketing initiatives with multimillion dollar budgets
• Led the comprehensive marketing campaign for Target Field Grand Opening from architectural details to print, digital, broadcast, internal communication and events
• Managed the creative development and execution of multiple television broadcast and video campaigns showcasing Target’s differentiated brand positioning
• Managed a team of planners and producers in developing creative briefs and execution plans, providing coaching and direction
• Directed multichannel campaigns for entry into Alaska & Hawaii leveraging media strategy planning for marketing effectiveness
• Collaborated with design partners and artists to create unique, buzz-generating out-of-home executions

Greater Minneapolis-St. Paul Area

Team ManagementNew Market Campaign Media Planning & Execution (Alaska + Hawaii)NASCAR/Indy Car Campaign Media Planning & ExecutionTarget Brand Campaign Media Planning & ExecutionTarget Field Grand Opening Media Planning & ExecutionVideo/Broadcast Planning & ExecutionPrint & Digital Planning & ExectuionSpecial Projects

Greater Minneapolis-St. Paul Area

Team ManagementPackaging Planning & Execution (Hangtags, Labels, Size Strips, Boxes, etc.)Product Development IntegrationBrand Audit & RedesignFocus Group Analysis

Greater Minneapolis-St. Paul Area

Category Campaign Planning: Intimate Apparel, Performance, Hosiery, Jewelry, AccessoriesC9 Athletic Wear Brand CaptainIn Store MarketingVideo/BroadcastPackagingDigital

Greater Minneapolis-St. Paul Area

Signage Planning & ExecutionCreative Development ManagementStore AuditsPlanogram & Display IntegrationPrint Production

Ba, Communications/Advertising

Activities and Societies: Delta Gamma

Education record