Clients: Callaway Golf, Odyssey, Perry Ellis, Qualcomm, AIS Technology Services, KBS Shafts, OGIO, SPY Sunglasses, Lamkin Grips, Blast Motion- Provided guidance on Go-to-Market plans that achieve or exceed Clients’ business goals.- Led development and implementation of communication strategy for integrated campaigns, rebranding, and marketing plans by drawing insights from qualitative and quantitative research.- Collaborated with cross-functional teams to develop continuity across media, public relations, advertising, and below-the-line communications.- Led, mentored and developed all members of the Account Management department. - Partnered with owners and other department heads to lead agency growth and development.- Identified and led the pursuit of new business opportunities, including organic growth, case studies, and new business pitches.

Clients: Qualcomm, Innovation Alliance, ecoATM, Rubio's • Build lasting client relationships and results-oriented marketing campaigns.• Develop marketing strategy and execute integrated campaigns (Digital, Social, Print, TV, Video Content, Website, Experiential, Events, In-Store) that achieve or surpass goals. Save the Inventor campaign has been archived in the Library of Congress and won numerous awards, including 2016 Addys Best of Show. • Inspire and partner with creative teams to develop award-winning, business building campaigns.• Responsible for P&L financial management across a large book of business• Manage integration between ten internal departments (Brand, Strategy, PR, Media, Social Media, Brand Purpose, Creative, Video Production, Project Management, Finance) and coordinate with external partner agencies.• Develop detailed budget proposals and scopes of work (SOWs); negotiate contracts with clients and procurement departments. • Responsible for Brand Management department resource allocation and financial management. • Train and mentor junior and mid-level agency team members.

• Co-founded Threadware, a women’s contemporary clothing line.• Established a strategic brand presence via website, social media, blogger outreach, sales materials, and PR. Featured in TimeOut NY magazine’s designer spotlight and dozens of influential style blogs.• Monitored blogs, social media, and pop culture to predict upcoming trends • Developed business relationships with upscale specialty stores in 40 states.

• Developed integrated strategic and tactical plans across multiple marketing touchpoints & agencies (TV, Print, Digital, In-store, PR, Multicultural). Established successful campaigns that consistently over-delivered ASI test results & ROI. • Launched most successful cause marketing initiative in Dawn’s history. Lead strategy and execution across multiple touchpoints & agencies (TV, print, digital, package design, PR, in-store, social media). TV commercial received 2009 Home Care People’s Choice Award. • Partnered with clients and R&D to develop new line extensions, including Dawn Hand Renewal which exceeded shipment goals by more than 20% • Managed creative development and execution of branded digital game that delivered positive ROI and awareness for new product launch. Digital campaign included branded microsite, flash banners, rich media banners, broadband, branded youtube channel, custom online game, syndicated content.• Strong client relationships and team leadership skills contributed to winning the Cascade account.• Evolved strategic brand pyramid for Dawn and Cascade to be more inspirational and actionable. This is important because the brand pyramid guides all aspects of brand building at P&G.• Co-led agency wide account management training program for ACs and AAEs

• Repositioned Celebrex brand to overcome category safety concerns after key competitor’s removal from market.• Revamped Lipitor’s marketing strategy to help maintain market leadership position despite the emergence of more efficacious category entrants and less expensive generic options.• Developed integrated strategic and tactical plans across multiple marketing touchpoints (TV, Print, Digital, CRM, Radio, PR). Managed execution of holistic campaigns. Market research showed an increase in awareness and trial/adherence.• Led in-depth competitive analysis across all marketing touchpoints, which was shared with other Pfizer brands as an example of excellence. • Participated in new business pitches for healthcare brands, resulting in 2 new accounts.

Worked on the following clients: AT&T Wireless, Priceline.com, Fresh Direct, Abbott Laboratories - Ensure & Glucerna• Launched AT&T Wireless integrated campaign for youth segment (including print, collateral, OOH, and street team tactics in high schools and colleges across the country)• Independently managed execution of TV, print, radio, photo shoots, bi-lingual collateral, events.

Clients included: Godiva, Food Network, CNA Insurance, American Foundation for Suicide Prevention, New Business• Managed execution and approval of print ads to ensure timely and accurate delivery • Researched competitive activity and compiled competitive analyses• Assisted AE with budget management