Marketing Assistant
Cleveland, United Kingdom
A significant part of my role was coordinating the production of the charity’s biannual magazine. In order to deliver a real overview of the hospice’s vital work in the community, for each issue I conducted interviews with patients, families and hospice staff which helped influence the content direction of the magazine and other brand communications. Alongside this, I coordinated photoshoots, managed external design and print suppliers and delivered an asset bank of over 100 pieces of content during my time at the charity.In addition to this, I helped to raise the profile of the hospice by introducing new digital marketing tools such as Mailchimp, Hootsuite and paid social media advertising. One of my proudest career moments was the relaunch of www.teessidehospice.org in 2016 – a large digital design project taken over the course of one year. During this time I successfully applied for funding, lead on important meetings, organised a virtual tour, devised a site map, curated copy, arranged photoshoots and trained staff and volunteers on editing and publishing content.Other work included working closely with designers to help develop impactful campaigns on the work of the hospice, such as The Sunflower Appeal, and branding for vital fundraising events, such as The Colour Run, which helped contribute to the year-on-year success of hitting our annual fundraising target.Other parts of my role involved designing posters for small local charity events, photography and developing the charity’s tone of voice on social media and in the local press.