Amy Getchell Email & Phone Number

Northern California

Regional Patient Care Services

Northern California

• Developed and implemented strategic internal communications that engaged KP Northern California’s Appointment and Advice Call Center’s more than 2,500 employees and physicians.
• Created awareness about People Pulse employee survey results, and communicated what was done with these results.
• Localized communications tools for regionwide and programwide projects such as BeKP.
• Consulted with Issues Management team and provided talking points and materials to call centers as needed.
• Produced videos that built pride among call center employees, and strengthened the linkage between call centers and medical offices.
• Edited and managed two call center newsletters.

• Fostered pride and community among KP Northern California’s more than 70,000 employees and physicians through strategic internal communications.
• Led, managed, and supported integrated communications efforts for the Northern California Flu Program, Environmental Stewardship, Community Benefit, Compliance, Live Well Be Well, KPIT, and other internal departments.
• Supported KP Northern California leadership’s strategic communications by writing talking points, letters, and e-mails on topics such as finances, across-the-board pay increases for labor partners, and heart health.
• Defined, created, and disseminated messages for regionwide projects and programs such as People Pulse, Best Places to Work, Flu, Language Assistance, and OneLink.
• Collaborated with creative teams to produce posters, flyers, brochures, websites, and videos that support strategic initiatives.
• Provided area communicators with turn-key materials for various efforts such as the People Pulse employee survey.

• Strategized public relations efforts and acted as liaison between MMC and the media.
• Developed marketing plans and promotional materials for multiple service lines such as Women’s Health, Oncology and the Heart Center.
• Supervised MMC’s branding efforts.
• Developed external Web site content.
• Coordinated internal hospital newsletters, physician bulletins and informational materials for patients and their families.
• Directed health fairs and special events.

• Managed integrated marketing campaigns for Compaq Worldwide Enterprise Group.
• Strategized overall marketing, advertising and media plans on a partnership level with clients and agency colleagues.
• Developed and communicated strategic information to teams collaborating on creative materials.
• Maintained project budgets and monthly billing.

Clients included AAA, Bank of America and Netcentives.

Journalism/Mass Communications, Advertising/Marketing

Activities and Societies: President, NMSU Advertising Federation; Advertising Manager, Round Up Newspaper; Stickell Internship and.

Journalism/Mass Communications