Amy Gilbert Email & Phone Number

United Kingdom

Salford, England, Gb

London, Hammersmith, Gb

Leading the Virgin Media marketing team, responsible for a total budget of c. £70m. Part of the trading leadership team reporting business performance to C-Suite and responsible for both long-term strategy and short-term tactics to drive net gain and revenue. Key achievements:• Launching a new strategic and creative direction with the award-winning ‘Highland Rider’ campaign, driving significant shifts in brand perception to become No.1 for broadband consideration, driving a 28% improvement in effectiveness and reducing CPA by 10% YOY• Consistent outperformance vs. rest of market in share of sales every month in FY22 despite significantly lower SOV vs. Sky & BT• Building a highly motivated team with an engagement score of 86 (+7 vs. wider division)• Building a social media team and strategy focused on socially native content produced in house, increasing organic reach and doubling both engagement rate and VTR YOY

Reading, Berkshire , Gb

Responsible for defining objectives and KPIs, creating an insight-led strategy and developing the annual marketing plan. Remit also included leadership of the Sponsorship and Partnerships team. Key achievements:• Building an optimal model for marketing investment and Brand/DR splits using Virgin Media own data• Activation and relationship management of all sponsorships, including the BAFTA TV Awards, Southampton FC, EGX, and the British Paralympic Association

Reading, Berkshire , Gb

Responsible for all brand marketing in both on and offline channels, with a budget of c. £40m.

Windsor, England, Gb

Responsible for developing a marketing strategy, integrated plans, and executing all channels TTL including brand advertising, Direct Marketing, and CRM with a c. £30m budget. Core member of the trading team responsible for driving brand heath metrics, acquisition, retention, and fulfilling industry obligations. Designated FCA ‘Responsible Person’. Key achievements:• Leading the evolution of the Planet Home creative vehicle, consistently achieving best-in-class 90%+ brand attribution • Leading the shift from acquisition-led campaigns to focus on existing customers in 2016, driving an increase in NPS, a reduction in churn (180% vs. target), and exceeding net gain targets, against a backdrop of increased competition and switching

Windsor, England, Gb

Fully responsible for all ME marketing, from brand positioning through to a targeted acquisition strategy. Responsible for all channels including brand advertising, partnerships, PPC, SEO, affiliates, and Direct Marketing.

Windsor, England, Gb

Responsible for the end-to-end planning, delivery, and evaluation of all integrated campaigns.

Responsible for the planning, execution, and analysis of all on and offline brand, acquisition, and trade advertising.

• Lexus Europe - Led ATL and digital for Lexus across Europe, including the CT200h launch• The Carphone Warehouse - Projects included brand and tactical TV, sponsorship idents for Big Brother and the X Factor (2008 Revolution Awards Grand Prix winner)• British Gas - Developed multiple TTL campaigns including the planet home creative vehicle (winner of IPA Effectiveness Gold)• RBS Group - Responsible for a range of brand, DR and in branch campaigns • Other clients included Pfizer, PepsiCo, National Express and Premier Foods

Geography

Mini Mba, Marketing

The Marketing Academy Scholarship, Marketing