Amy Gilbert Email & Phone Number

United Kingdom

Salford, England, GB

London, Hammersmith, GB

• Leading the Virgin Media marketing team, responsible for a total budget of c. £70m. Part of the trading leadership team reporting business performance to C-Suite and responsible for both long-term strategy and.
• Launching a new strategic and creative direction with the award-winning ‘Highland Rider’ campaign, driving significant shifts in brand perception to become No.1 for broadband consideration, driving a 28% improvement in.
• Consistent outperformance vs. rest of market in share of sales every month in FY22 despite significantly lower SOV vs. Sky & BT
• Building a highly motivated team with an engagement score of 86 (+7 vs. wider division)
• Building a social media team and strategy focused on socially native content produced in house, increasing organic reach and doubling both engagement rate and VTR YOY

Reading, Berkshire, GB

• Responsible for defining objectives and KPIs, creating an insight-led strategy and developing the annual marketing plan. Remit also included leadership of the Sponsorship and Partnerships team. Key achievements:
• Building an optimal model for marketing investment and Brand/DR splits using Virgin Media own data
• Activation and relationship management of all sponsorships, including the BAFTA TV Awards, Southampton FC, EGX, and the British Paralympic Association

Reading, Berkshire, GB

Responsible for all brand marketing in both on and offline channels, with a budget of c. £40m.

Windsor, England, GB

• Responsible for developing a marketing strategy, integrated plans, and executing all channels TTL including brand advertising, Direct Marketing, and CRM with a c. £30m budget. Core member of the trading team.
• Leading the evolution of the Planet Home creative vehicle, consistently achieving best-in-class 90%+ brand attribution
• Leading the shift from acquisition-led campaigns to focus on existing customers in 2016, driving an increase in NPS, a reduction in churn (180% vs. target), and exceeding net gain targets, against a backdrop of.

Windsor, England, GB

Fully responsible for all ME marketing, from brand positioning through to a targeted acquisition strategy. Responsible for all channels including brand advertising, partnerships, PPC, SEO, affiliates, and Direct Marketing.

Windsor, England, GB

Responsible for the end-to-end planning, delivery, and evaluation of all integrated campaigns.

Responsible for the planning, execution, and analysis of all on and offline brand, acquisition, and trade advertising.

• Lexus Europe - Led ATL and digital for Lexus across Europe, including the CT200h launch
• The Carphone Warehouse - Projects included brand and tactical TV, sponsorship idents for Big Brother and the X Factor (2008 Revolution Awards Grand Prix winner)
• British Gas - Developed multiple TTL campaigns including the planet home creative vehicle (winner of IPA Effectiveness Gold)
• RBS Group - Responsible for a range of brand, DR and in branch campaigns
• Other clients included Pfizer, PepsiCo, National Express and Premier Foods

Geography

Mini Mba, Marketing

The Marketing Academy Scholarship, Marketing