Developed and oversaw implementation of strategic plan that doubled revenue from private philanthropy in 5 years. Direct responsibility for over $14M in annual giving revenue as well as oversight of services that support $137M+ in funds raised for WWF-US: development systems, strategic planning and analysis, reporting, prospect management and research, donor communications and stewardship, donor and institutional events. Member of Development Leadership Team, AI Governance, CRM Core Team, Global Resource Mobilization Working Group.

IEF restores sight and prevents blindness in the developing world.

Provide executive leadership for national non-profit marketing organization that is dedicated to growing the base of public support for the environment. Use consumer research and strategic partnerships to create large-scale social-engagement programs that build awareness, understanding and action for environmental solutions among mainstream Americans. Lead strategic planning, fundraising, marketing, operations, partner and program development efforts. Work closely with EcoAmerica’s Chairman/ Founder, board of directors, funders, and partners to advance the organization, its programs and mission. Serve as a member of the Board of Directors.

Responsible for management, operations and financial systems of the Conservation division of the largest private environmental organization in the U.S. (top 3 globally). Oversaw operations support, business planning, budget and management review for division, including five international regions and four strategic focal areas. Developed innovative impact investment opportunity (Conservation Note Fund) to increase available funds for conservation land acquisition, while expanding base of supporters. Secured $1.5M from major foundation to build product and program. CNF launched in 2012 and raised $25M. Managed conservation risk through oversight of Risk Assessment and Project Review Committees. Staffed the Conservation Activities Review Committee of the Board of Directors.

Responsible for Marketing, Membership & Philanthropy Division (MMP) with $63M annual operating budget and up to $550M in revenues from major gifts, planned gifts and membership. Managed eight direct reports and over 400 staff. Member of Executive team, reporting directly to CEO. Developed and drove Conservancy-wide marketing and fundraising strategies in support of domestic and international conservation priorities, including strategic communications priorities for the Nature Conservancy brand, elite media, website, and magazine. Lead largest conservation fundraising campaign ever launched with four-year Phase I goal of $1.6 billion, and additional eight-year goal of $1 billion in planned/deferred gifts. Oversaw campaign committee. Developed Board of Director and CEO engagement strategies to generate lead gifts.

Built best-in-class philanthropy and marketing support organization focused on development of donor pipeline from membership through major and planned giving. Developed most profitable Membership program in the Environmental sector. Promoted in 2007 to Deputy Chief Marketing, Membership & Philanthropy Officer, while retaining departmental responsibilities. Seven direct reports, 70 staff total, $23M budget.

Directed marketing strategy and budget for member acquisition, retention, branding, communications, and research for AOL’s high-speed internet product. Provided strategic direction and product expertise to marketing line managers. Supervised development of AOL Broadband communications from commercial and direct advertising, to public relations and training. $42M marketing budget.

Recruited by CEO to revitalize T-L Books’ brand and profitability. Led new product development and research for direct response marketplace. Negotiated co-branding and licensing agreements with top brands and authors. P&L responsibility for $5.4M department with 14 editorial, marketing and research staff.

Directed strategy and marketing activity for six “lifestyle” book clubs. Managed cross-functional team including marketing, creative, editorial, production and finance staff, plus three direct reports. Oversaw $7M marketing budget. Grew clubs from $30M gross revenues with 280,000 members to $80M gross revenues with over 700,000 members. Led portfolio of clubs to greater profitability than Company’s flagship brand, Book-of-the-Month Club.

Grew upgrade program results by 67% with no increase in budget. Implemented creative changes, with over 30% increase in direct mail response. Increased employee morale and improved telemarketing performance by 20% through training and recognition. Cut lead time for mailings by over 35% and costs by over 30%. Received Chairman’s Award for Quality 1993. Awarded special Manager’s Bonus in 1992 for outstanding performance.