Amy Grellner Email & Phone Number

There is a wonderful Donald Judd quote: “Design has to work. Art does not.” Art can just be—itdoesn’t really have to do anything but visually appeal - while design must always have function.Great design has both.When I sit down to design, the first thing I’m presented with is a problem to solve. This is whereall design begins. What is the product? Who is the target market? Why do people want this? Whydo people do what they do? How can I get this specific group of people to interact with thisbrand?I’ve always been fascinated by people. And, I’ve always had a passion for art, but art with formand function. Graphic design is that perfect combination of human behavior and design. And itall starts with a why - that common thread between seemingly unrelated things that will affectdecisions and create solutions.Once I’ve established the why, I start the process.It begins with a brainstorm, questions, observations, gathering information, sketching ideas,thinking in the shower, losing sleep, combing through fonts, exploring photography, listening tomusic and, in particular, classical music because it takes me out of this world of limitations andinto one of fresh possibilities.As the ideas come, I begin to narrow them down. One way is the best way to solve that problem.Once I’ve found it, the energy and excitement of seeing my idea come to life takes over.I’m euphoric. I’ve found the solution to the problem in both form and function.Overall, good design moves people. It moves their hearts, their minds and, hopefully, my designalso moves their actions.

Listed skills include Creative Direction, Art Direction, Advertising, Corporate Identity, and 34 others.