Branch of Castel France (Top French Wine Producer) Responsible for building Castel brands strategies and marketing activation plans for Chinese market. Enable the implementation of plan in China, with the ultimate objective to grow the sub - brands in both volume and equity.• Develop full marketing strategies and mid & long-term annual plans in multiple channels, including on trade, off trade, distributor and direct sales (2022 Branch Revenue €13M).• Build Castel image and sub-brands awareness among distributors and consumers (both B2B and B2C), increasing market share and leading growth as market leader (Top 20 powerful wine brand in China Market).• Implement marketing strategy plans, by localizing Castel global assets in China, and ensuring best practices from Castel global marketing guidelines.• Drive and maintain strong interdepartmental collaboration with sales, global supply chain and finance to ensure marketing strategies execution. • Develop Castel Digital Ecosystem and Digital Communication Strategy from 0 to 1. • Establish and sustain close relationship with media and agencies.• Lead the full marketing function, roles and responsibilities, and optimize the organizational structure.

Top Fine wine importer in China, Branch of Suntory Group Within the company’s guidelines, develop and implement all marketing mix to build volume, revenue, inventory, profitability and market share for the assigned brand in China market (including HK). According to Marketing insight, continuously seek business opportunities and optimize communication plan to drive brand growth. Responsible for ATL /BTL programs and measure the results. • Developed 7 plus Brands Annual Plans and following business reviews with Supplier representatives.• Analyzed and monitored brand growth on pricing structure, channel segmentation, channel activations and promotional plans. By working closely with trade marketing and sales team, enabled the successful implementation of marketing and sales plans to achieve agreed KPI (40M RMB revenue). • Monitored the progressing shipment and inventory as planned by working closely with logistics and finance team (2-4 months safety stock level). • Controlled Brand commitment and ANP (Advertising and Plan) funds in pace with brand’s volume achievement, avoid overspending.• Constantly develop and optimize all marketing and Brand material by following brand guidelines and ensure good implementation with field management at trade & consumer level.• Conducted regular marketing visits and consumer research.

Branch of Nine Coast Group (Top 1 importer of Bulk Wine in China) Lead the full commercial function plus part of Supply chain function, including Sales, Marketing, producing planning and inventory. Develop and implement strategic sales and marketing plans to achieve the short-term business target. Lead new product development team, working closely with production plants, technical and sales team to develop owned tactical brands. • Monitored industry trend on both national & global scale, analyze market data, providing marketing intelligence to senior management team.• Formulated B2B marketing and sales strategies and plans. Build up and manage project pipeline for company, and lead BD team to reach required conversion rate.• In charge of OEM customization business pipeline, and subsequent production, sales and promotion planning. Measure the probability and revenue of project.• Launched 10 new SKU of owned tactical brands (imported from France, Australia, Chile, Argentina and other famous regions). Responsible to complete price system policy, sales channel segmentation, and promotion plans.• Launched 3 new RTD alcohol drinks (two sparkling sake and one whisky plum drink) in distribution channel and e-commerce channel. Developed online communication plan, including social media communication and livestream sales.• Managed Key Accounts ensuring annual sales revenue target achievement of 15M RMB.

Branch of Les Grands Chais de France (Leading French Wine Producer) Managed assigned importers/distributers, responsible for achievement of agreed Key Account Targets sell out, market share, and key projects implementation, following up end-to-end purchase orders from France to China. • Defined full year channel strategy and plan, and lead importer/distributor implement the plan to achieve short term / mid-term importation target. • Worked closely with global business development team and pricing team to provide competitive offers for assigned customers. • Maintained and strengthened strategic relationships with customer and continuously maximize cooperating opportunities.• Conducted regular reviews for product innovation and continuous improvement.• Achieved volume in 2019: 500K bottles.

China representative office, Top 5 French Wine Producer• Monitored market trend, conducted competitor analysis, preparing business intelligence reports.• Explored and identified potential new account, actively follow up on sales quotation request from potential clients. • Developed and followed Key Accounts orders, preparing price and new products proposals, negotiation and deal closing. • Maintained client relationship by solving problem and handling complaint.• Followed up end-to-end purchase orders with France headquarters. Total revenue in 2018: €18 M.• Managed branch office daily Admin/Finance activities: payables, accounting, payroll, travel expenses, banking and firm’s operating licenses and certificates.

French wine producer • Developed business development and expansion plans in China, being responsible for relative wine fairs and communication activities.• Coordinated and organized 3 wine exhibitions to boost new clients base and increase brand awareness in the Chinese market. Gross Sales Revenue € 20M.

• Assist in communication programs of “Southern French wines” for assigned Chinese importers.• Assist in the planning of two large-scale wine exhibitions in France and in charge of invited Chinese visitors.• Assist in establishing CRM system of Chinese importers to maximize the cooperation possibilities with French wineries.