Amy Haddock Email & Phone Number

Colorado Springs, Colorado, United States

Colorado Springs, Colorado, United States

- Participate on cross-functional initiatives as subject matter expert with a goal to reduce Targeted Response complexity through simplified goals, systems, and processes - Lead bi-weekly Targeted Response Availability Management (AM) Council- Assist in developing unique marketing initiatives to increase revenue- Operationalize and create marketing resources for customer-facing teams through the Sponsorship Launch product model change and COVID Under-Registered FCP offering- Train new and coach existing employees on Targeted Response products/processes- Identify and execute Targeted Response improvements with IT, including improved intervention hold system (reduced the process to a third of the time it previously took)- Responsible for global marketing toolkit and instrumental in developing servicing plan for New Country Launch product- Collaborate with stakeholders to generate reports and/or compile data useful to inform decisions related to Targeted Response revenue goals- Manage Survival fiscal year transition across multiple stakeholder groups- Simplify CI USA’s Survival fiscal year transition, focusing on supporter funding intent- Craft communications highlighting urgent Targeted Response funding needs to customer-facing teams- Lead monthly global call for Targeted Response AM stakeholders- Advocate for diverse interventions for global fundraisers to present to supporters and work with customer-facing relationship managers to find the right inventory offerings - Create processes and manage complex Targeted Response inventory inside and outside of Connect- Collaborate with GMBX Product on disaster-related inventory impacts and global communications- Develop Global Partner Alliance (GPA) AM resources such as reports and training materials - Navigate obstacles to inventory or servicing needs by partnering with Global Program - Collaborate on cross-product inventory solutions

Colorado Springs, Colorado

- Created innovative marketing campaigns end-to-end, such as the Expansion Campaign and Burkina Faso Initiative - Consulted with Global Philanthropic Engagement (GPE) to determine fundraising strategies based on field need and donor affinity. - Served as a subject matter expert in proposal and stewardship report writing, design and delivery, facilitating the process from request to completion and ensuring timely delivery and quality content- Directed in-house designer and editor on special fundraising initiative material creation- Communicated with National Office staff members to resolve donor inquiries

Colorado Springs, Co

- Assisted in creating a best-selling book from concept to launch that became a top performer across all Penguin Random House publishing imprints- Served as a key participant on a cross-functional team responsible for identifying new publishing opportunities and innovative marketing approaches- Translated and acted on data research insights to increase book sales- Provided marketability expertise on potential author book proposals and manuscripts- Identified selling hooks and target audiences for 10 to 15 books per year - Crafted messaging and ad approach for each book- Provided author assistance and supported their brand throughout book promotions- Created printed pieces to aid book awareness at author events- Worked with various ad reps to execute multi-level advertising campaigns

- Generated opportunity for WaterBrook Multnomah titles through mainstream Penguin Random House marketing channels- Equip sales reps with author interviews, one-sheets, marketing timelines, and other tools - Communicated with authors to obtain information on their platform, audience, and marketing needs to facilitate collaboration for maximum sales- Designed and executed lower-budget marketing campaigns- Created stand-out creative marketing materials for retailer and event promotion- Developed process for acquiring approved marketing messaging for every title

Colorado Springs, Colorado Area

- Assisted marketing managers with book campaign elements - Coded invoices and provided reporting for upper-level management- Worked with the creative team to create back page ads for all books- Owned pagination and creation of backlist catalog, which included hundreds of titles - Proof-read ad copy and back cover copy

Valencia, California

- Managed Case Management and Agent Assistant departments- Created flowcharts for major areas of the business assisting in process definition and efficiency- Developed several detailed process manuals and trained new employees- Ran weekly reports to evaluate several areas of the business - Created and facilitated process for tracking licensing renewals and requirements for several agents in 49 states

Valencia, California

- Served as a communication liaison between life insurance companies and clients ensuring a smooth process; responsible for handling all high-profile client cases- Provided customer service to clients throughout the underwriting process- Assisted with payment concerns and all details relating to the policies- Promoted to management within two years

Santa Clarita, California

Anchorage, Alaska Area