Responsible for designing, facilitating and implementing EMEA partner marketing strategies and campaigns with regional and in-country resellers and distributors in collaboration with alliance partners.Developed an EMEA partner marketing team that is working alongside channel sales in 20+ countries to define go to market motions (to/with/through/for) based off partner segmentation model prioritisation. Where possible always looking for ways to centralise and scale activity, driving additional pipeline and reducing cost/resource time across the channel team. Partner with channel and revenue marketing exec team to ensure commitment and alignment around common goals.

As an experienced ABMer, I led the development and delivery of a global Account Based Marketing strategy for Hitachi Vantara's top 20 accounts. My mission was to champion ABM best practice, deliver exceptional executive experiences, and scale successes across other lookalike accounts. A proven track record in helping sales engage and build deeper relationships within their accounts leading to the discovery of new opportunities and the faster closure of strategic deals. Built out an exceptional ABM team who worked in partnership with account teams and the Twogether agency developing unforgettable content and programs to surround accounts and reposition the company from hardware provider to strategic advisor. Gold award winner: Best Use of ABM and Most Commercially Successful Campaign in 2022, B2B MarketingSilver award winner: Powering Partnerships within ABM in 2022, Association of National Advertisers

Led day-to-day client programs including overarching and campaign-specific planning, proactive trade media relations, digital marketing program management and analysis, team member coaching and development and collaboration with digital, creative and other specialists. Clients include networking and cryptocurrency start ups.

Owned global campaign strategy in support of brand initiatives and sales pipeline targets for North America, EMEA and Australasia markets. Responsible for maximizing the value of the product portfolio, defining and implementing demand gen campaigns and creating customer retention and cross sell strategies. Project managed global campaigns motivating copy, field, digital, web and brand teams to deliver resonating programs using agile methodologies. Delivered and rolled out a 1:1 and 1:few account based marketing program based on the Sirius Decisions framework before the company was acquired.

Responsible for devising the UK marketing plan to raise company brand awareness and drive net new demand generation. Then led the execution of programs where I was accountable for all campaign elements including emails, PR, landing page creation, print and sales enablement materials