Amy Halstead Email & Phone Number

Non-Profit (FQHC), Public Health Medical & Dental Clinics for Monroe County, FL. Second-line leader of the Administrative Executive Team who will be overseeing the day to day operations for the clinics and mobile unit. Responsible for developing and implementing a strategic, operational, and financial plan inclusive of growth strategies, retention/recruitment of staff, compliance/risk management programs and daily operations.

Pine Brook, New Jersey, Us

Cancer diagnostics laboratory with $35MM revenue and 150+ employees, based in Pine Brook NJ.Formulated sales & marketing strategy to expand the market into new segments for hereditary cancer diagnostic testing. Developed product roadmap to prioritize product development based on opportunities. Built partnerships to further enhance product development, utilizing Digital AI tools and prior authorization solutions, leading to faster test volumes.Recruited, hired, and trained 12 sales reps and 1 Sales Director to generate sales. Created market and sales analytics to assess performance, evaluate changes in course of action, and track financial results.

Women’s Health Laboratory specializing in prenatal genetic testing. $200MM with 600+ employees based in La Jolla, CA. Second-line leader for 3 Regional Sales Directors, 2 Strategic Accounts Directors and 30 sales representatives. Responsible for execution of strategic and tactical sales & marketing plans to private practice physician groups, health systems & laboratory agreements to maximize sales across the Central Area (14 states) within the Women’s Health segment (OB/GYN’s, MFM’s, and Genetic Counselors.)Grew test volume by 10% over 2 years in position (Ranking moved from 4/4 to 2/4) by developing & coaching a highly talented, diverse team to execute on specific market segmentation plans and product plans that enhanced volume growthGrew test volume & decreased operational expenses by overseeing Health System, Group Practice & Laboratories RFP response, EHR Integration & blood draw agreements. This also improved operational efficiencies between company and client, across multiple locationsUsed Business Analytics to evaluate sales and marketing strategies which led to speedier decisions to modify plans, if necessary.

First-line leader responsible for 14 sales representatives throughout 7 states for execution of strategic and tactical sales & marketing plans to private practice physician groups and health systems, to maximize sales opportunities.Grew corporation’s revenue by 30% in 1 year by spear-heading a national sales initiative to grow and convert carrier screening testing from small panels to expanded panels. Exceeded majority of quarterly goals over a 4-year period. Sales results combined with my leadership, led to a promotion in late 2017.

Malvern, Pa, Us

Cardiac & home sleep monitoring organization with revenues of $150MM and 500+ employees, based in Chicago, IL.Re-launched the sleep division of a cardiac monitoring company with responsibilities for 10 sales representatives and 5 clinical operations staff. Developed overall business plan which included strategies and tactics for sales, marketing, operations, and payers.Doubled sales volumes in 3 years by executing on sales and marketing plan.Increased corporate revenues by $5MM through new payer contracts with United, Humana, many of the State BS/BS plans as well as local payers. Simplified the order process through EHR Integration for physician offices and sleep labs that led to increased sales.

Start-up organization in Glen Burnie, MD consisting of 9 employees to drive commercialization of home sleep testing (HST)service.First-line leader who recruited, hired, trained, and led a sales team of 10 sales representatives who called on PCP, ENT and other specialty areas within hospitals and private practice settings to grow sales.Received “Coaches Choice” award in 2009 (Only RSD out of 5) for Leadership, Initiative, and Execution of several business opportunities which led to increased revenue or better policies for the organization. Generated $7 million dollars in revenue within the Midwest Region in 2009-2010. Collaborated with other external business partners (DME companies) to drive screening test adoption quicker.

Venlo, Limburg, Nl

Molecular Diagnostic organization with US headquarters in Gaithersburg, MD, with $1.87B in revenue and over 6,000 employees. First-line leader who recruited, hired, trained, and led a sales team of 10 sales representatives who called on OB/GYN ‘s and GYN Oncologists, in private offices and health systems to drive sales.Generated $12 million dollars in revenue by 2008 (600,000 tests) 2007 President’s Circle Winner for Top 10% of Regional Sales Manager rankingsContinually exceeded sales revenue goals for years ’04-‘07

Venlo, Limburg, Nl

Developed and refined promotional marketing strategies and tactics for clinician and consumer initiatives through the utilization of market research and marketing trends. Identified and developed Key Opinion Leaders (KOL’s) to conduct medical education events.Aided in generating $5MM in revenue, 1st year of launchCollaborated with sales, sales training, regulatory, market research, and various vendorsGenerated 75% ROI for over 50 medical education events in 1st yearDeveloped marketing collateral such as sales aids and consumer pieces

Mba

B.S., Management