Amy Halstead Email and Phone Number
MBA Degreed Sales & Marketing Director with 20+ years of experience in the healthcare space. Created Strategic Sales & Marketing Plans to optimize sales & operational performance. Self-motivated, accountable leader with a track record of performance and effectively engaging leaders and teams.CEO |Divisional Director | Sr. Sales Director | Marketing | Women's Health | Genetic Testing | Molecular Testingamyhalstead322@yahoo.comProven ability with growth organizations to expand markets by developing & implementing strategies and tactics through market formulation, segmentation, penetration and brand awareness; talent acquisition inclusive of building, training, & leading teams to achieve goals; setting key milestones to track & assess performance and adapt quickly to market changes.Outstanding communicator with a natural ability to forge cross-functional/collaborative relationships with internal and external stakeholders. Very proficient in Health Systems (ACO/IDN), Large, independent group clinical practices, Managed Care reimbursement, and Operational efficiencies.CORE COMPETENCIES~ Strategic Planning & Tactical Execution~ Leading & Building Teams~ Market Segmentation Penetration & Product Roadmaps ~ Training~ Strong Communication Skills~ Organizational Skills~ Analytical Ability~ Cross-Functional Team LeadershipCAREER HIGHLIGHTS~ Expanded market & captured share in highly competitive, commoditized hereditary cancer testing marketplace within 3 months of product launch and new sales team~ Increased Area's Sales Ranking from 4/4 to 2/4 in 2 years at Women's Health/Genetic Testing organization~ Led national sales initiative to grow product usage, leading to 30% company revenue increase in 1 year~ Track record of exceeding annual sales goals
Rural Health Network Of Monroe County Florida
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Chief Executive OfficerRural Health Network Of Monroe County Florida Oct 2022 - PresentNon-Profit (FQHC), Public Health Medical & Dental Clinics for Monroe County, FL. Second-line leader of the Administrative Executive Team who will be overseeing the day to day operations for the clinics and mobile unit. Responsible for developing and implementing a strategic, operational, and financial plan inclusive of growth strategies, retention/recruitment of staff, compliance/risk management programs and daily operations.
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Divisional Director- Genetic TestingSiparadigm Diagnostic Informatics Dec 2021 - Aug 2022Pine Brook, New Jersey, UsCancer diagnostics laboratory with $35MM revenue and 150+ employees, based in Pine Brook NJ.Formulated sales & marketing strategy to expand the market into new segments for hereditary cancer diagnostic testing. Developed product roadmap to prioritize product development based on opportunities. Built partnerships to further enhance product development, utilizing Digital AI tools and prior authorization solutions, leading to faster test volumes.Recruited, hired, and trained 12 sales reps and 1 Sales Director to generate sales. Created market and sales analytics to assess performance, evaluate changes in course of action, and track financial results. -
Sr Area Sales DirectorProgenity, Inc. Sep 2017 - Dec 2020Women’s Health Laboratory specializing in prenatal genetic testing. $200MM with 600+ employees based in La Jolla, CA. Second-line leader for 3 Regional Sales Directors, 2 Strategic Accounts Directors and 30 sales representatives. Responsible for execution of strategic and tactical sales & marketing plans to private practice physician groups, health systems & laboratory agreements to maximize sales across the Central Area (14 states) within the Women’s Health segment (OB/GYN’s, MFM’s, and Genetic Counselors.)Grew test volume by 10% over 2 years in position (Ranking moved from 4/4 to 2/4) by developing & coaching a highly talented, diverse team to execute on specific market segmentation plans and product plans that enhanced volume growthGrew test volume & decreased operational expenses by overseeing Health System, Group Practice & Laboratories RFP response, EHR Integration & blood draw agreements. This also improved operational efficiencies between company and client, across multiple locationsUsed Business Analytics to evaluate sales and marketing strategies which led to speedier decisions to modify plans, if necessary.
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Regional Sales DirectorProgenity, Inc. Sep 2014 - Sep 2017First-line leader responsible for 14 sales representatives throughout 7 states for execution of strategic and tactical sales & marketing plans to private practice physician groups and health systems, to maximize sales opportunities.Grew corporation’s revenue by 30% in 1 year by spear-heading a national sales initiative to grow and convert carrier screening testing from small panels to expanded panels. Exceeded majority of quarterly goals over a 4-year period. Sales results combined with my leadership, led to a promotion in late 2017.
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Business Unit DirectorBiotelemetry, Inc. Jan 2011 - Sep 2014Malvern, Pa, UsCardiac & home sleep monitoring organization with revenues of $150MM and 500+ employees, based in Chicago, IL.Re-launched the sleep division of a cardiac monitoring company with responsibilities for 10 sales representatives and 5 clinical operations staff. Developed overall business plan which included strategies and tactics for sales, marketing, operations, and payers.Doubled sales volumes in 3 years by executing on sales and marketing plan.Increased corporate revenues by $5MM through new payer contracts with United, Humana, many of the State BS/BS plans as well as local payers. Simplified the order process through EHR Integration for physician offices and sleep labs that led to increased sales. -
Regional Sales DirectorNovasom (Formerly Sleep Solutions) Nov 2008 - Dec 2010Start-up organization in Glen Burnie, MD consisting of 9 employees to drive commercialization of home sleep testing (HST)service.First-line leader who recruited, hired, trained, and led a sales team of 10 sales representatives who called on PCP, ENT and other specialty areas within hospitals and private practice settings to grow sales.Received “Coaches Choice” award in 2009 (Only RSD out of 5) for Leadership, Initiative, and Execution of several business opportunities which led to increased revenue or better policies for the organization. Generated $7 million dollars in revenue within the Midwest Region in 2009-2010. Collaborated with other external business partners (DME companies) to drive screening test adoption quicker.
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Regional Sales ManagerQiagen 2004 - 2008Venlo, Limburg, NlMolecular Diagnostic organization with US headquarters in Gaithersburg, MD, with $1.87B in revenue and over 6,000 employees. First-line leader who recruited, hired, trained, and led a sales team of 10 sales representatives who called on OB/GYN ‘s and GYN Oncologists, in private offices and health systems to drive sales.Generated $12 million dollars in revenue by 2008 (600,000 tests) 2007 President’s Circle Winner for Top 10% of Regional Sales Manager rankingsContinually exceeded sales revenue goals for years ’04-‘07 -
Marketing ManagerQiagen 2003 - 2004Venlo, Limburg, NlDeveloped and refined promotional marketing strategies and tactics for clinician and consumer initiatives through the utilization of market research and marketing trends. Identified and developed Key Opinion Leaders (KOL’s) to conduct medical education events.Aided in generating $5MM in revenue, 1st year of launchCollaborated with sales, sales training, regulatory, market research, and various vendorsGenerated 75% ROI for over 50 medical education events in 1st yearDeveloped marketing collateral such as sales aids and consumer pieces
Amy Halstead Education Details
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Lake Forest Graduate School Of ManagementMba -
Penn State UniversityManagement
Frequently Asked Questions about Amy Halstead
What company does Amy Halstead work for?
Amy Halstead works for Rural Health Network Of Monroe County Florida
What is Amy Halstead's role at the current company?
Amy Halstead's current role is CEO | Divisional Director | Sr Sales Director | Marketing | Health Systems | Women's Health | Diagnostics | Genetics | Oncology.
What schools did Amy Halstead attend?
Amy Halstead attended Lake Forest Graduate School Of Management, Penn State University.
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