Amy Harris, Smmc Email and Phone Number
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Innovative Strategic Leader | Transforming Corporate Initiatives for 28+ YearsI'm Amy Harris, the Global Director of Client Strategy and the Strategic Meetings Management (SMM) Center of Excellence at CWT Meetings & Events. With over two decades of experience in the dynamic world of strategic meetings management, I've honed my expertise in driving transformative SMM practices that elevate organizational efficiency and compliance while maximizing stakeholder value. My journey in SMM began with a pivotal moment in 2005, where I spearheaded a groundbreaking initiative to revolutionize our approach to meetings within a Fortune 500 company. By championing a centralized SMM program, I orchestrated a shift from a fragmented landscape to one characterized by cohesion, compliance, and maturity. This success story was marked by securing C-level support, navigating intricate landscapes of procurement and compliance, and fostering partnerships with cutting-edge technology providers.Throughout my career, I've thrived on navigating complexity and change. In 2019, I steered the integration of two diverse SMM programs amidst one of the decade's largest mergers in the financial industry. This endeavor required not only aligning disparate cultures and technologies but also reshaping supplier relationships and processes to forge a cohesive and forward-looking SMM strategy.At CWT Meetings & Events, I lead our SMM Center of Excellence, driving strategy and providing expert consultation to our diverse portfolio of clients. My approach is anchored in results-oriented, strategic thinking, bolstered by a track record of fostering cross-functional collaboration and driving adoption across organizations.In addition to my practical experience, I held certifications as a Certified Meeting Professional (CMP) and a Strategic Meetings Management Certification (SMMC). My commitment to advancing our industry extends beyond the boardroom, with active involvement in industry associations such as the Global Business Travel Association (GBTA) and a history of speaking engagements at prestigious seminars and conferences.Recognized as an industry "Changemaker" by Corporate Meetings & Incentives magazine in 2011, I'm passionate about collaborating with fellow thought leaders to shape the future of SMM best practices. In 2024, I was recognized in the Event Industry’s 2024 Women to Watch list. Let's connect and explore how we can drive innovation and excellence in strategic meetings management together!
Your Event Solutions (Yes) ...An Altour Company
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Vice President, Global Sales And Account ManagementYour Event Solutions (Yes) ...An Altour CompanyBremen, Ga, Us
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Global Director, Client Strategy And Smm Center Of ExcellenceCwt Meetings & Events Nov 2021 - Aug 2024Minneapolis, UsAs the leader of the Strategic Meetings Management Center of Excellence at CWT Meetings & Events, I have been instrumental in the advancement of the SMM discipline. Establishing myself as the Subject Matter Expert (SME) for SMM knowledge and innovation, I've made significant contributions within my company and across the broader industry. My role extends to providing professional consulting services to large corporations, where I develop and implement tailored SMM success strategies, with notable experience in the pharmaceutical and financial industries.I led the SMM strategy for a large pharmaceutical company with a $74MM spend, leveraging client collaboration, data analytics, and stakeholder engagement to reimagine internal SMM strategies. Additionally, I've directed the development, roll-out, and implementation of cutting-edge SMM practices, pioneering the concept of Total Meetings Management (TMM) to redefine industry standards.A key highlight of my tenure includes designing and launching CWT’s highly acclaimed SOAR SMM certification program, delivering advanced training in SMM practices across the organization. I've also orchestrated impactful marketing campaigns, such as a 14-week social media initiative for SMM/TMM, aligning seamlessly with broader marketing objectives and providing expertise in content creation and audience targeting.Furthermore, I'm passionate about fostering collaboration and innovation. Through facilitating collaborative "think tank" and thought leader discussions, I've played a pivotal role in developing industry-leading strategies, reimagining SMM approaches for clients and prospects alike, and enhancing the team's ability to excel within the discipline. I thrive in cross-functional leadership and guiding clients on policy development, stakeholder engagement and program enhancements. -
First Vp, Dir Of Corporate Programs | Strategic Meetings Management & Branded Merchandise StrategyTruist Dec 2019 - Nov 2021Charlotte, North Carolina, UsAs the Director of Corporate Programs for SMM and Promotions, I spearheaded the integration of two financial institutions' Strategic Meetings Management programs into one unified system, aligning travel and meetings strategies amid a significant industry merger. I secured C-level buy-in for the consolidated program plan and structure. I developed and implemented an enterprise-wide meeting policies and procedures, driving adoption through targeted educational initiatives and stakeholder engagement strategies. I orchestrated the selection of a TMC supplier partner, streamlined meeting management tools, managed the transition to a virtual meeting landscape during the 2020 pandemic, achieved substantial cost savings and ensured seamless program execution throughout the merger transition and brand consolidation. I managed supplier relationships with our Travel & Meetings Management Company (TMC) and multiple travel and meeting supplier partners. I worked to combine our SMM program strategies with the Corporate Travel program strategies for a joint approach to travel and meetings management gaining a consistent user experience, seamless process management, hotel program savings and individual and group travel alignment. I guided strategic initiatives, oversaw branded merchandise integration and enhanced stakeholder engagement through focus groups. My focus was on program management and improvements to keep up with changing landscapes. -
First Vice President, SponsorshipsSuntrust Jun 2017 - Nov 2019Charlotte, Nc, UsIn my role managing Sponsorship Marketing and Event Marketing, I oversaw a $19MM budget forsponsorship expenses, streamlined ticket asset management, and delivered insightful reports for seniorleaders. I drove growth through targeted engagement and executed brand strategy for SunTrust, onUp,and STRH brands. I led RFI and RFP processes for promotional item suppliers, ultimately achievingsignificant milestones with the onUp onTour project. -
First Vice President, Marketing Strategy & OperationsSuntrust Jul 2015 - May 2017Charlotte, Nc, UsLed Marketing's Third Party Risk Management (TPRM) Program, ensuring alignment with corporate policies and Marketing's organizational goals, policies. I developed training programs, metrics, and procedures for supplier management and compliance. I successfully formed partnerships across departments, managing supplier relationships to consistently evaluate and mitigate risks. Managing a team of contractors, I ensured smooth program success.
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First Vice President, Marketing Activation & EngagementSuntrust Mar 2014 - Jun 2015Charlotte, Nc, UsConducted a successful RFI and RFP process for preferred promotional item suppliers, culminating in the successful implementation of the enterprise-wide Company Store and strategic brand initiatives.
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Vice President, Strategic Meetings ManagementSuntrust Dec 2005 - Mar 2014Charlotte, Nc, UsAs Vice President of Strategic Meetings Management, I built a comprehensive SMM program from scratch, consolidation enterprise-wide meeting activities. I created a comprehensive business plan to secure C-level endorsement. I built the SMM program from discovery to maturity, serving as a subject matter expert. I spearheaded the full transition to the SMM program, from policy creation to program implementation, including stakeholder engagement efforts, the development of strategic partnerships across key business touchpoints and achieving consistent savings ranging from 15% to 27% on enterprise meeting spend through rigorous program management and performance evaluation processes. I led the RFP process for promotional item suppliers and executed strategic rand initiatives to boost the Company's SMM efficiency
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Senior Event ManagerGeneral Dynamics Armament And Technical Products Apr 2004 - Nov 2005Reston, Virginia, UsResponsible for planning and execution of large corporate events. I developed implementation and content strategies for meeting and event portfolios, ensuring alignment with organizational goals. I managed the strategic direction of corporate meetings, setting goals, measuring ROI, and identifying opportunities to drive company impact through effective event management. -
Senior Purchasing Manager (Dedicated To Bank Of America)Bcd Meetings & Events Nov 1999 - Mar 2004Chicago, Il, UsDuring an SMM roll-out, I significantly reduced legal liability and risk exposure by implementing standardized terms and conditions across all contracted hotels and meeting/event suppliers, resulting in reduced cancellation fees and enhanced risk mitigation. Additionally, I developed standard contract language for national hotel chain and umbrella supplier agreements, consistently achieving 12%+ savings through strategic negotiations and contract optimizations. I was responsible for all c-suite sourcing projects. -
Senior Event Sales ManagerJillian'S Sep 1998 - Oct 1999I exceeded sales goals by 119% while overseeing a department of five employees across two locations, playing a key role in a top-ranked special event sales team generating $1,000,000 in annual revenue.
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Business Travel Sales ManagerAdam'S Mark Hotel & Conference Center - Charlotte, Nc Sep 1997 - Aug 1998I was responsible for business travel sales for the corporate marketing, spearheading the growth of the largest corporate business travel account from 250 to 1200 room nights annually.
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Catering And Small Meetings Sales ManagerNashville Convention Center Mar 1996 - Aug 1997I successfully managed the sales, planning, and execution of various events for convention clients, corporations, and national associations. Responsible for all catering sales and execution for large convention clients up to 1,200+ attendees.
Amy Harris, Smmc Skills
Amy Harris, Smmc Education Details
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University Of Tennessee, Knoxville
Frequently Asked Questions about Amy Harris, Smmc
What company does Amy Harris, Smmc work for?
Amy Harris, Smmc works for Your Event Solutions (Yes) ...an Altour Company
What is Amy Harris, Smmc's role at the current company?
Amy Harris, Smmc's current role is Vice President, Global Sales and Account Management.
What is Amy Harris, Smmc's email address?
Amy Harris, Smmc's email address is am****@****ust.com
What is Amy Harris, Smmc's direct phone number?
Amy Harris, Smmc's direct phone number is (800) 634*****
What schools did Amy Harris, Smmc attend?
Amy Harris, Smmc attended University Of Tennessee, Knoxville.
What skills is Amy Harris, Smmc known for?
Amy Harris, Smmc has skills like Contract Negotiation, Business Strategy, Event Management, Budgets, Strategy, Marketing Strategy, Strategic Planning, Leadership, Corporate Events, Account Management, Management, Marketing.
Who are Amy Harris, Smmc's colleagues?
Amy Harris, Smmc's colleagues are Luis Manuel Saldaña Romo, Erin Lipinski, Trisha Merrington, Morgan House, Janet Ortega, Honi Holmes, Lindsay Jandl.
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