Amy Hartzler Email and Phone Number

Do Good Better specializes in communications focused on the issues we avoid — from nuclear weapons and disability rights, to patriarchy and money — and offers pathways for people to take action on behalf of the common good.Do Good Better provides:+ brand and narrative strategy (personal / founder + organizational)+ vision identification + refinement+ brand audit + landscape review+ communications / campaign / media strategy+ messaging + quantitative + qualitative research+ team + process design+ creative assets (videos, decks, websites, social media content, and more)Speaking experience includes B Corps Champions Retreat, Columbia University's Social Enterprise Bootcamp, SOCAP, Social Venture Institute - Women, Social Venture Network, The Urban Institute, GreenBiz, Interbrand & Yale Center for Business and the Environment, and National Academy of Sciences, among others.

Working with an incredible team I was fortunate to support the transition of a groundbreaking organization, founded as the Center for a New American Dream, to become New Dream — centering youth, equity and storytelling in its effort to promote and facilitate "less stuff, more meaning" ways of living. The organization formally (and joyfully) sunset in 2020, after securing homes for legacy programs with key partners in the field.+ participated in "Kids Unbranded" coalition, about the feasibility and strategy for eliminating all forms of advertising targeting children under 12yo+ gathered ten Youth Fellows in Boston 2018 along with partners, experts, and funders for visioning sessions + introduced the framing and helped to launch a new program, Question Consumption, to focus on youth-led narrative and culture shift efforts, including the New Dream Stories Project featuring compensated youth and under-represented voices, and commissioned music and artwork; offline workshops; and earned media (The Atlantic, NPR)+ co-designed new partnerships, including an evolution from U.S. only, to North America, to global + helped re-home legacy programs with longtime allies: Simplify the Holidays and the So Kind alternative gift registry to the Center for Biological Diversity; Kids & Commercialism to the Campaign for Commercial-Free Childhood; and other signature assets to the Beacon for Sustainable Living, an initiative of One Earth+ supported efforts to resource the transition / spin-off of Question Consumption, led by a team of young media creators Founding board and outgoing advisors shared tributes about this pathbreaking organization, acknowledging that when the Center for a New American Dream was created, there was no mainstream conversation or movement around "less stuff, more meaning" ways of being. Betsy Taylor, Juliet Schor, Donella Meadows, Bob Engleman, and many others paved the way, and graciously stepped away, from a now established, vibrant field.

BALLE [now Common Future] is a North American network of highly effective, heart-centered, locally-grounded changemakers. I had the opportunity to support BALLE during an executive leadership search and transition. + distilled key localism principles into the Local Economy Framework and codified ecosystem mapping to advance shared understanding and active collaboration in the field+ produced framing and foundational communications and storytelling assets (SOCAP mainstage talk; BALLE Summit scripts, programming, and video series featuring field leaders speaking to principles of the Local Economy Framework)+ supported vision and content for two BALLE Summits bringing together 250 investors, donors, and frontline change agents focused on local economy building+ produced an organizational statement, BALLE on Equity, that unpacks what it means to build local economies that work for all; accompanied by internal commitments to prioritize equity+ provided ongoing transition communications for internal and external audiences, including ghostwriting for board leadership; interviewing founders, and incoming and outgoing leadership, in conversation on video; and producing language for grant reporting+ participated in organizational JEDI trainings and workshops led by best-in-field educators, reimaginers, and storytellers

Funk Parade began as a dream, literally: co-founder Justin Rood shared vivid details of George Clinton leading a parade of funkateers down D.C.’s historic U Street (a.k.a. Black Broadway) followed by a high school marching band, kids on their parents’ shoulders tooting kazoos, folks of all shapes, colors and ages making their way. One year later, I helped make it happen. Part of the founding vision was to gift the event to a local community organization; in 2018, all assets (visual brand, email list, and cash on hand) transitioned to The MusicianShip, a nonprofit focused on supporting young musicians in D.C. wards 7 and 8.+ created a “Department of Funk” and adopted a bureaucratic seal-vibe to interact with a range of community-created artwork+ concepted and produced the brand creative brief guiding the work of local artists+ inaugural event gathered 30,000 people, commissioned 150 artists, and drove $1,000,000+ to local businesses in one day+ the event grew to 300+ artists and 75,000 participants, with consistent 7-figure sales to venues and vendors + the D.C. Mayor prioritized participating in Funk Parade; her office supported Funk Parade’s presence at SXSW + served on the founding board for affiliated nonprofit that was spun-off for year-round organizing, All One City

I was fortunate to envision, shape and lead engagements for some of the most effective and noisy change makers; and was instrumental in launching, refining and codifying Free Range's brand storytelling services, and the methodology outlined in co-founder Jonah Sachs'​ book, Winning the Story Wars.During my time at Free Range I would: + identify and pursue worthy challenges with great partners — from leaders in impact investing and sustainability, to civil liberties, disability rights and nuclear weapons+ inform and implement the company's vision+ facilitate workshops to surface the elements of story-based communications strategies+ determine the best ways to tell an organization's story on- and off-line+ shape and oversee stories as they come to life, maintaining the core strategy in every expression, from writing and photography to identity, video, social media and on-the-ground actions+ conduct interviews, market research and message testing + speak on behalf of the studio+ lead the DC office of a bicoastal firm full of talented, passionate, funny people Speaking and facilitation experience includes Social Venture Network, GreenBiz, Interbrand & Yale Center for Business and the Environment, SOCAP, Columbia University's Social Enterprise Bootcamp, National Academy of Sciences, and Social Venture Institute at Hollyhock, among others.

Bussolati is a boutique, multidisciplinary studio in the heart of one of DC’s creative corridors, 14th Street NW/Logan Circle.+ contributed to award-winning magazine (re)designs for Massage & Bodywork, School Counselor, Humane Society of the United States’ Animal Sheltering, GWSAE/the American Society of Association Executives’ Executive Update+ commissioned and helped shoot visual content, researching and working with illustrators and photographers + led key projects and provided oversight for the Gallup Poll and Gallup Management Consulting, Performing Arts Presenters, the American School Counselor Association and more+ participated in pro bono work with the local arts community

The first graphic design firm founded in D.C., in 1959, Wickham focused on magazines, annual reports, and national marketing and event campaigns. + worked with creative directors, designers, production and technical talent at the cutting edge of the transition from print to digital+ oversight included the studio's largest account, the American Diabetes Association, involving hundreds of projects a year for fundraising events, online toolkits, cookbooks and advocacy campaigns. + helped to concept a focus on alumni communications, launching with a redesign of the University of Florida's alumni magazine

In the world of academic publishing Duke is unique: led by high profile, provocative scholars, the Press boldly defined and nurtured emerging fields including queer studies, postmodernism, and ethnography. + wrote and supported marketing campaigns for everything from poetics, math to women’s studies+ promoted crossover 'magazines' like Harvard-based Transition and Yale's Theater including distribution to long-time independent booksellers and then-new national chains, Borders and Barnes & Noble