Amy Head Email & Phone Number

London, England, United Kingdom

Driving forward BDP’s global marketing and business development strategy. Developing and implementing integrated market and sector strategies to international studios based in Canada, Netherlands, UAE, India, China and Singapore.• Engage with different principals, sector leads and directors in the creation of client-focused marketing and business development plans and initiatives• Work in partnership with Sector Leads to develop and implement integrated sector communications strategies to achieve key business development objectives• Conduct market research to understand industry and market developments that may influence key sectors and clients including competitive activity• Develop thought leadership content with Principals and Directors and promote the practice through multi-channel campaigns• Support the Media Relations Manager with identifying and collecting project and topic news to gain media coverage for the practice• Provide guidance to the business on protecting the integrity and consistency of the brand whilst ensuring flexibility to respond to the needs of individual markets• Creating and implement the different components of the marketing communications mix to reach key audiences• Expertise in optimising digital platforms to build brand awareness and engagement

Bluewater

Direct ownership of marketing and communication planning and delivery for B2B and B2C markets. Supported over 300 brand partners and Bluewater events through online and offline marketing strategies.• Developed the business marketing and communications strategy, planning and implementation• Successfully delivered against agreed objectives, with a hands-on approach in creative development, digital and social content creation, events and reputation management• Delivered B2B and B2C key marketing campaigns, including the whole comms mix with input from Senior team and wider departments;• Ownership of digital and social media channels, creating, editing, scheduling and posting content• Integrating multi-channel communication plans, working with colleagues and external agencies on major 360o projects including brochures, leaflets, wayfinding signage and other sales related collateral• Responsible for the annual digital marketing plan• Executed creative, engaging, relevant and trending content for digital channels, including the website, internal company portal (Intranet) social channels and email• Agile working with wider portfolio marketing teams to share best practice, digital developments, campaign ROI and web and social engagement stats

Bluewater

Direct accountability over the digital communication strategy disseminated to 300+ brand partners to achieve marketing goals.• Devised and managed internal and external stakeholder communications, using messaging strategies to engage and retain existing tenants within the Bluewater portfolio, as well as support the attraction of new brands• Super-user of the CMS (Umbraco) for Retailer Intranet, providing analysis and reports on marketing campaign ROI, sales, footfall and operational performance• Delivery of all communications to stakeholders including crisis management comms collateral• Conducted audit of the Retail Portal prior to the introduction of GDPR to ensure compliance across the database• Executed online and offline comms to key stakeholders to support national campaigns, including Autism Week, Purple Tuesday, Security training support and Christmas trading collateral• Responsible for content, planning and logistics for events. Including tender and pitch presentations, tenant updates, finance forum review meetings, owner visits and company conferences

Bluewater

Woolwich, London

Bachelor Of Arts (Ba), Advertising And Marketing Communications

Diploma, Media Production

A Level