Amy Heine Email & Phone Number

San Francisco, California, United States

San Francisco, California

Leveraging my extensive professional experience, I’m in charge of scheduling and executing 750+ days of photography and video shoots per calendar year for two brands (Williams Sonoma & Williams Sonoma Home) across digital, print, and video channels. My job is to devise design concepts, strategies, and methodologies to create engaging visual content. I’m responsible for overseeing day-to-day operations for our in-house photo studio team consisting of five staff including photographers, retouchers, and contracted support personnel. I also manage a $8.6M photography budget.Key Achievements:♦ Facilitated collaborations with multitude of internal and external partners to better execute creative direction, enhance production workflows, and improve efficiency.♦ Effectively mentored and trained creative production and photo teams to develop unique and engaging advertising content.♦ Made key contributions towards enhancing brand growth and product footprint by spearheading production for national TV commercial in 2018.♦ Committee leader charged with decreasing product returns and replacements; initiated several photography related initiatives to enhance consumer UX that increased sales and reduced returns by $3.7M (exceeded goal by 94%).

San Francisco, California

As the Senior Photo Manager, I managed creative operations and production for photo shoots in conjunction with creative and art directors. It was on me to develop schedule, financing forecasts, coordinate with freelancers, and review campaign results. My main duties were to oversee projects and ensure our visual content aligned with the company’s vision. I worked closely with various groups to develop our brand image and visual content. I also negotiated freelance talent contracts and bookings.Key Achievements:♦ Created cost savings by identifying ways to streamline photography process from capture through approval resulting in 18% decrease for reshoots.♦ Streamlined photography bookings to deliver cohesive brand feel across multiple channels resulting in 20% reduction of photo redundancies.

San Francisco, California

Earlier in my career, I was directly responsible for leading multi-person teams and overseeing photo schedules and budgets. It was on me to put together daily shot lists and contingency plans while also building solid client and subcontractor relationships through accurate and timely project reporting, site meetings, regular contact, and follow up. I played a critical role in building our first in-house kitchen studio to better manage and reduce photo shoot costs. I also guided the strategic direction for photo concepts with creative and art directors, including pre-production and financing forecasts.Key Achievements:♦ Assessed talent against photography needs (food, people, lifestyle) and assigned projects accordingly resulting in 15% decrease in reshoots.♦ Increased efficiency of bid, project management and information processes by 20% through development and implementation of tracking system. ♦ Eliminated 20% of waste from late and perishable products through improved scheduling and reduction of delivery delays.

San Francisco Bay Area

WAWOS is committed to supporting and celebrating children with Cerebral Palsy and related developmental disabilities through the application of design and technology. I am honored to be part of the conversation at WAWOS which is committed to changing the conversation around disability, breaking down barriers, and promoting inclusion. We're all working on something, what are you working on?

Bachelor Of Arts - Ba, Political Science

Study Abroad Year (Academic Scholarship)