Amy Hemphill Email & Phone Number

Rockville, Maryland, United States

The American Society of Addiction Medicine or ASAM, is the professional home of addiction medicine physicians and specialists.

Washington D.C. Metro Area

 Directed, supervised and motivated the member relations staff to successfully achieve both personal and professional goals as they relate to the strategic goals of the organization. Reimaged workforce and succession planning during the pandemic while keeping strategic initiatives intact by leading a cross-functional team to shift all retention and renewal processes, engagement, and onboarding of new members in-person to virtual. Boldly pioneered five new communities, Black Association Executives, Hispanic Latino Association Executives, Asian American Pacific Association Executives, and the LBGTQ+, as part of a strategic shift in conscious inclusion efforts. Increased engagement and productivity within these communities by participating on monthly planning calls with the intent of strengthening the association talent pipeline and inclusivity with the creation of products and services. Implemented conversational engagement tool (PropFuel), to give ASAE flexibility and agility to get “in the moment” insights from members.  Used innovative technology solutions and dashboards to modernize and manage continual conversations to more than 33000 individuals within the last three years. Successfully launched Membership Mondays, a program for members to virtually gather and discuss “in the moment” issues affecting membership professionals. (50-60 persons on call monthly) Designed new membership onboarding campaigns during pandemic to increase engagement. The result was elevated engagement by 28% Deployed lapsed member campaign: which increased the response rate by 75% of individuals that were not aware their membership lapsed Digital campaigns across platforms generated over $295,000 in revenue on a $60,000 media spend from July 2020-January 2022. Leveraged marketing data to inform membership marketing strategies and programs which had direct impact on the organization financial and membership goals.

Washington D.C. Metro Area

Under the Direction of Senior Vice President of Membership, served as the staff liaison for Member Services. Developed and implemented processes for membership engagement, recruitment, intake and orientation, retention communications and exit surveying on behalf of the organization and in partnership with the four regional affiliated associations as deemed mutually beneficial.Achievements/Tasks• Maintained a 95% retention rate for membership.• Created and implemented a strategic recruitment plan that brought in additional members equating to an increase of over 2% of the revenue base for the 2018 fiscal year.• Participated in organizational strategic planning operations which included but not limited to new initiatives for Membership growth.• Lead the development, coordination, and staffing of NACUBO’s Conference Exhibit area, pre-show logistics, promotional materials, data management, billing, onsite management and logistics, and web presence in addition to providing similar services at regional or other stakeholder meetings as deemed necessary.• Managed the committee, meetings, agenda, and logistics for NACUBO’s Institutional Awards Recognition program.• Engaged and collaborated with an outside consultant (Marketing General, Inc) to develop and deliver a 2017 Membership Needs Assessment Survey to the membership.• Built relationships by meeting with senior executives at colleges and universities to discuss their business issues, present best practice solutions, and convey the value proposition of NACUBO’s offerings.• Collaborated with internal stakeholders to develop non-dues revenue for corporate sponsorships, exhibits, webinars, live programs, and other products.• Conducted consultative one-on-one onsite presentations and annual group presentations to educate prospective members on our services.• Collaborated with internal stakeholders to developed and lead an annual “How to Navigate NACUBO” onsite presentation for those new to the organization.

Washington D.C. Metro Area

Managed daily operations of a call center support team which included on-site registration, product and program purchases, promotion of membership, and provide AMS support to internal customers.Achievements/Tasks• Led and managed the search for new publication fulfillment company (ABDI) leading to a cost savings of over 40% in FY2008 for pick, pack, and ship cost.• Created Standard Operating Procedures for the association AMS (netFORUM).• Led the development and implementation of association-wide customer service strategies including staff training and development and technology initiatives.• Developed the coordination of implementing the rollout of a new on-site registration process built on emerging AMS technologies (netFORUM) called Badge n Demand (Expo Logic).• Coordinated transition of new AMS technology investments (AIMS) into daily operations by establishing strategies as well as budgets to manage the technology.

Washington D.C. Metro Area

Development and implementation lead of association-wide customer care unit.

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area